Now TV expands its business in Macao to provide services to Galaxy Macau hotels

At a glance

Company: HKT Limited
Announcement: Expansion
Location: Macao

Key figures

Galaxy Macau hotels covered: seven
TV channels offered: 16
HKT’s current Macao five-star hotel penetration: around 20%
Inbound visitors to Macao in the first half of the year: over 16 million
Year-on-year visitor increase: 43%
Average guest room occupancy rate: 84%

People

Derek ChoiManaging Director, Consumer Marketing & Pay TV, HKT

Products and programs

Now TV
Now Chinese Drama Channel
Now Baogu Superstars
HBO
DreamWorks

HONG KONG, September 11, 2024 -- Now TV has announced that it will provide diversified, high-quality content to the TV entertainment systems in hotel rooms under the world-class luxury integrated resort destination, Galaxy Macau™ (hereinafter referred to as “Galaxy Macau”) starting today, marking a notable expansion of its business in Macao.

The collaboration covers seven hotels under Galaxy Macau1 , making available 16 TV channels including the Now Chinese Drama Channel and Now Baogu Superstars making their debut in Macao, as well as channels popular among movie and drama fans such as HBO and DreamWorks.

Derek Choi, Managing Director, Consumer Marketing & Pay TV, HKT, said, “We have been providing commercial pay TV services to top-tier hotels in Hong Kong, achieving a market penetration rate of nearly 100% in five-star hotels. This strategic collaboration with Galaxy Macau is a significant step in our entry to the Macao market. With the recovery of Macao’s tourism industry, hotels will continue to upgrade their facilities to meet customer needs. We are very confident about the prospects of the market in Macao, and will continue to explore new collaboration opportunities with the aim of further increasing our penetration in Macao five-star hotels from the current level of around 20%.”

In the first half of this year, Macao welcomed over 16 million inbound visitors, a yearon-year rise of 43%, with the average guest room occupancy rate reaching 84%2 .

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1 The hotels covered in this collaboration are Banyan Tree Macau, “Galaxy Hotel™”, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton Macau, Raffles at Galaxy Macau and Andaz Macau.
2 Government of Macao Special Administrative Region Statistics and Census Service: E_TUR_FR_2024_Q2.aspx (dsec.gov.mo)

About HKT

HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally. Our end-to-end enterprise solutions make us a marketleading digital transformation partner of choice for businesses, whereas our comprehensive connectivity and smart living offerings enrich people’s lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle. Together with our digital ventures which support digital economy development and help connect Hong Kong to the world as an international financial centre, HKT endeavours to contribute to smart city development and help our community tech forward.

For more information, please visit www.hkt.com.
LinkedIn: linkedin.com/company/hkt

For media enquiries, please contact:

HKT
Group Communications
Nicole Lo
Tel: +852 2883 2742
Email: [email protected]

Issued by HKT Limited.
HKT Limited is a company incorporated in the Cayman Islands with limited liability

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In brief

Now TV, a service of HKT, is entering Macao’s hotel market through an agreement to supply programming to guest-room entertainment systems at Galaxy Macau. The rollout covers seven hotels and offers 16 channels, including the Now Chinese Drama Channel and Now Baogu Superstars, which are launching in Macao, along with HBO and DreamWorks. HKT executive Derek Choi said the collaboration expands the company’s commercial pay-TV presence beyond Hong Kong, where HKT says it serves nearly all five-star hotels. He also cited an estimated current penetration of around 20% in Macao five-star hotels and said the company will look for further partnership opportunities. The release notes that Macao received more than 16 million inbound visitors in the first half of the year, while average room occupancy was 84%.

Key takeaways

Now TV will provide hotel-room TV programming at seven Galaxy Macau properties.
The service includes 16 channels, with two Now channels making their Macao debut.
HKT says its current penetration in Macao five-star hotels is around 20%.
The release reports more than 16 million inbound visitors to Macao in the first half of the year.

Earlier from HKT

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