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Now TV signs deal with Netflix to enhance entertainment offerings for Hong Kong audience

  • 2 min read
  • HKT

At a glance

Company
HKT Limited
Announcement
Partnership
Location
Hong Kong

People

  • Derek ChoiManaging Director, Consumer Marketing & Pay TV, HKT

Products and programs

  • Now TV
  • Netflix
  • Now True
  • Watch n Learn
  • Now Learn
  • Now Studio
  • Now Chinese Drama
  • Now Baogu Movies

HONG KONG, June 4, 2024 -- Now TV is pleased to announce today the expansion of its collaboration with Netflix, the world’s leading entertainment streaming platform. With an array of value-for-money service packages upcoming, customers will have access to vast libraries of content of both Now TV and Netflix under a single subscription. 

With these service packages, Now TV customers can now enjoy the large collection of TV shows, movies and documentaries on Netflix, including globally renowned series like Wednesday, Korean content like Queen of Tears and Chinese-language favourites such as The Victims’ Game and At the Moment. This addition will complement the already diverse and exclusive range of self-curated content available on Now TV, including major sports leagues and events, critically acclaimed documentaries on Now True, children programmes on Watch n Learn and Now Learn, top-rated western drama and entertainment series on Now Studio, hit series on Now Chinese Drama, as well as award-winning local, Asian and international blockbusters on Now Baogu Movies and MOViE MOViE. 

Derek Choi, Managing Director, Consumer Marketing & Pay TV, HKT, said, "The expansion of collaboration with Netflix undoubtedly enhances the variety of content available to our valued customers and provides greater subscription flexibility. This aligns with our commitment to delivering a diverse and comprehensive content portfolio, solidifying our position as a leading content aggregator in Hong Kong. By seamlessly integrating Netflix's streaming service into our platform, we are taking a significant step forward in elevating the entertainment experience for the Hong Kong audience." 

Available to Now TV set-top box subscribers, the upcoming service packages will combine high-speed broadband connectivity with the extensive entertainment content catalogs of Now TV and Netflix. Further details of the offering will be announced in due course. Now TV Customers with set-up box can also enjoy features already available, including a dedicated Netflix button on remote (H1 Box) and seamless login on the set-top box user portal. 

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About HKT

HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally. Our end-to-end enterprise solutions make us a marketleading digital transformation partner of choice for businesses, whereas our comprehensive connectivity and smart living offerings enrich people’s lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle. Together with our digital ventures which support digital economy development and help connect Hong Kong to the world as an international financial centre, HKT endeavours to contribute to smart city development and help our community tech forward. 

For more information, please visit www.hkt.com.
LinkedIn: linkedin.com/company/hkt

For media enquiries, please contact:

HKT
Group Communications

Nicole Lo
Tel: +852 2883 2742
Email: [email protected]

Stella Tsang
Tel: +852 2883 8747
Email: [email protected]

Issued by HKT Limited.
HKT Limited is a company incorporated in the Cayman Islands with limited liability.

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In brief

HKT Limited says Now TV is expanding its collaboration with Netflix through upcoming subscription packages for Hong Kong set-top box customers. The packages are expected to bring Now TV and Netflix content together under one subscription, alongside high-speed broadband connectivity. The company says customers will be able to access Netflix shows, films and documentaries, complementing Now TV’s existing programming, including sports, children’s content, drama and movies. Derek Choi, HKT’s Managing Director, Consumer Marketing & Pay TV, said the expanded collaboration is intended to broaden content choice and subscription flexibility. Now TV subscribers can already use features such as a dedicated Netflix button on the H1 Box remote and login through the set-top box portal. HKT says further details of the new packages will be announced later.

Key takeaways

  • Now TV and Netflix are expanding their collaboration with upcoming packages for Hong Kong set-top box subscribers.
  • The packages are expected to combine content from both services with high-speed broadband connectivity under one subscription.
  • Existing set-top box features include a dedicated Netflix button on the H1 Box remote and portal login.
  • HKT says further details of the packages will be announced in due course.

Earlier from HKT

  1. HKT has become the first telecom service provider to adopt 50G PON technology in Hong Kong1
  2. UEFA EURO 2024TM set to kick off in June Now TV signs agreement to exclusively broadcast all 51 matches
  3. HKT, AIS, Globe, Optus, Singtel, Taiwan Mobile and Telkomsel collaborate to launch the world’s first cross-border telco rewards programme
  4. HKT reports solid annual results for 2023
  5. Now TV launches addressable TV advertising to help improve campaign targeting
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