Innovative partnership powering new audience insights into ad solutions
June 3, 2024 -- The Seven Network is proud to reveal a market-leading partnership with AdFixus, Australia’s premiere identity platform. Live right now, the partnership provides addressable audiences across all of Seven’s digital properties including 7plus.
AdFixus empowers online businesses to personalise customer experiences and optimise advertising without compromising personal information. Through a privacy-centric identifier, consumers gain control over their data, while businesses benefit from visibility and longevity of their audiences across multiple domains.
For advertisers, the partnership enables the seamless creation and management of unique, integrated cross-platform digital experiences maintaining full addressability, even in a cookie-less environment.
Seven West Media Director of Audience Development and Growth, Andrew Brain, said: “Partnering with an ambitious Australian tech start-up like AdFixus is a fantastic opportunity. We are committed to taking bold steps to enhance our audience proposition and deliver optimal outcomes for our advertising partners.
“With the incorporation of AdFixus’ solution, we can now offer full addressability across our diverse range of digital properties, such as 7plus and 7NEWS.com.au, which will prepare us for any form of signal loss and privacy reform set to land later this year."
At a glance
- Company
- Seven Network
- Announcement
- Partnership
Key figures
- Seven Network monthly audience reach
- about 17 million people a month
People
- Andrew BrainSeven West Media Director of Audience Development and Growth
- Marko MarkovicCEO and founder of AdFixus
Products and programs
Marko Markovic, CEO and founder of AdFixus, said: "Seven's commitment to delivering privacy-centric addressable audiences aligns perfectly with our mission, and we are thrilled to contribute to their goals. This strategic milestone comes during our most successful year to date.”
For further information, please contact:
Neil Shoebridge
M: 0417 511 012
E: [email protected]
About theSeven Network
The Seven Network is part of Seven West Media (ASX: SWM), one of Australia’s most prominent media companies, with a market-leading presence in content production across broadcast television, publishing and digital. The Seven Network alone reaches about 17 million people a month.
The company owns some of Australia’s most renowned media businesses, including the Seven Network and its affiliate channels 7two, 7mate, 7flix and 7Bravo; the digital platform 7plus; 7NEWS.com.au; The West Australian; The Sunday Times; and The Nightly. The Seven Network is home to Australia’s most loved news, sport and entertainment programming, including 7NEWS, 7NEWS Spotlight, Sunrise, The Morning Show, The Voice, Home and Away, Australian Idol, My Kitchen Rules, SAS Australia, Farmer Wants A Wife, The Chase Australia, Better Homes and Gardens, RFDS, The 1% Club and the TV WEEK Logie Awards. Seven Network is also the broadcast partner of the AFL, Cricket Australia and Supercars.
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Questions around this news
What does the Seven and AdFixus partnership provide?
The partnership makes addressable audiences available across Seven’s digital properties, including 7plus and 7NEWS.com.au. The release says the arrangement is intended to help advertisers create and manage integrated digital experiences across platforms, while maintaining audience addressability in a cookie-less environment.
How does a privacy-centric identifier work?
A privacy-centric identifier is a way to recognise or group digital interactions without relying on directly exposing a person’s identity to advertisers. Depending on how it is designed, it may give people controls over data use and help businesses understand audiences across online services while limiting the personal information shared.
Which Seven digital properties are mentioned in the release?
The release says the partnership covers Seven’s digital properties, including 7plus. It also names 7NEWS.com.au as an example of a property where Seven says it can offer addressability. The announcement describes the arrangement as live at the time of publication.
What does advertising in a cookie-less environment mean?
It refers to digital advertising where browser cookies are unavailable, restricted or not used for identifying audiences or measuring activity. Advertisers and publishers may use other approaches to understand audience groups and deliver relevant ads, subject to applicable privacy rules and the choices available to users.
