HONG KONG, March 21, 2024 -- Now TV has reached an agreement with the Union of European Football Associations (UEFA) to exclusively broadcast all 51 games from the UEFA European Championship 2024 (UEFA EURO 2024) to fans in Hong Kong1.
The UEFA EURO 2024TM will take place across 10 host cities in Germany, featuring 24 national teams competing for the championship. The tournament will kick off on 15 June (Hong Kong time), with group and knockout matches leading up to the finals on 15 July (Hong Kong time). Hong Kong fans can experience all the live action by tuning in to Now TV, both via a Now TV set-top box and/or Now TV apps on a compatible mobile phone, tablet or smart TV. Viewers can also relive and savour the exciting moments through Now TV’s video-on-demand service.
Bruce Lam, CEO, Consumer, HKT, said, "UEFA EURO is one of the most widely watched football tournaments worldwide. We are thrilled to bring all 51 exhilarating matches of the UEFA EURO 2024TM to celebrate a vibrant summer with football fans in Hong Kong and around the globe. This is the fifth time in a row that Now TV has become the official broadcaster for UEFA EURO since 2008, demonstrating Now TV’s position as the ‘Home of Sports’. Leveraging our extensive experience in producing and broadcasting large-scale international sports events, we will continue to offer the world’s best sports actions to our audience."
At a glance
- Company
- HKT Limited
- Announcement
- Partnership
- Location
- Hong Kong
Key figures
- Matches to be broadcast
- 51
- Tournament host cities
- 10
- National teams
- 24
People
- Bruce LamCEO, Consumer, HKT
- Derek ChoiManaging Director, Consumer Marketing & Pay TV, HKT
Products and programs
Derek Choi, Managing Director, Consumer Marketing & Pay TV, HKT, added, “We are looking forward to bringing the European football extravaganza to our audience. With the new service option in the form of an over-the-top (OTT) video-streaming app, we provide customers with enhanced flexibility and convenience. Whether they choose to watch the matches through the Now TV set-top box, or the Now TV apps on smart TVs, smartphones, or tablets without the need for a set-top box installation, they can enjoy a seamless viewing experience across devices wherever they go in Hong Kong, be it at home or on-the-go.”
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About HKT
HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally. Our end-to-end enterprise solutions make us a marketleading digital transformation partner of choice for businesses, whereas our comprehensive connectivity and smart living offerings enrich people’s lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle. Together with our digital ventures which support digital economy development and help connect Hong Kong to the world as an international financial centre, HKT endeavours to contribute to smart city development and help our community tech forward.
For more information, please visit www.hkt.com.
LinkedIn: linkedin.com/company/hkt
For media enquiries, please contact:
HKT
Group Communications
Nicole Lo
Tel: +852 2883 2742
Email: [email protected]
Clarice Tsang
Tel: +852 2883 8855
Email: [email protected]
Issued by HKT Limited.
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Questions around this news
Where and when will UEFA EURO 2024 take place?
The tournament is scheduled to take place in Germany across 10 host cities, with 24 national teams competing. According to the release, it begins on 15 June 2024 Hong Kong time, and the final is scheduled for 15 July 2024 Hong Kong time.
How can viewers in Hong Kong watch the matches?
The release says Now TV will exclusively broadcast all 51 matches in Hong Kong. Viewers can watch using a Now TV set-top box or the service’s apps on compatible mobile phones, tablets, and smart TVs. The matches will also be available to revisit through Now TV’s video-on-demand service.
What does over-the-top (OTT) streaming mean?
OTT streaming delivers video through an internet connection rather than through a traditional television distribution network. Viewers typically use an app on a connected device, such as a smart TV, phone, or tablet. Depending on the service, watching may not require a provider’s dedicated set-top box.
What is a video-on-demand service?
A video-on-demand service lets viewers choose and watch video content when they want, rather than only at a scheduled broadcast time. Content may include programmes or replays, depending on the service. The release says viewers can use Now TV’s service to revisit tournament moments.
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