At a glance
- Company
- Seven Network
- Announcement
- Event
Key figures
- Opening-round reach
- 4.2 million
- Thursday match reach
- 2.3 million
- Friday match reach
- 1.99 million
- Saturday match reach
- 1.71 million
- Thursday national total TV share
- 43.3%
- Friday national total TV share
- 46.2%
People
- Lewis MartinManaging Director Seven Melbourne and Head of Network Sport
Products and programs
Reaches 4.2 million, #1 program three nights in a row
March 11, 2024 -- The 2024 AFL Premiership Season opening round on the Seven Network was a hit with footy fans, reaching 4.2 million people across Channel 7 and 7mate.
Seven’s live and free AFL season opener between Sydney Swans and Melbourne on Thursday night reached 2.3 million viewers nationally.
The gripping game peaked at 977,000 viewers nationally, with an average national audience of 702,000, up 10% compared to the 2023 AFL season average. It was the #1 program of the night in all people, 25 to 54s and 16 to 39s.
The Friday night match between Brisbane and Carlton reached 1.99 million. It peaked at 997,000 viewers, drew an average national audience of 638,000, and was the #1 program on Friday in all people, 25 to 54s, 16 to 39s and grocery shoppers.
Seven’s coverage of the GWS Giants and Collingwood clash on Saturday night reached 1.71 million people, peaked at 671,000 viewers and had an average national audience of 509,000. It was the #1 program in all people, 25 to 54s and 16 to 39s.
The big audiences helped Seven rank #1 in all people across the back half of the week, with a national total TV share of 43.3% on Thursday night, 46.2% on Friday night and 44.5% on Saturday night.
Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said: “The 2024 season has gotten off to an exceptional start, with excellent TV ratings, packed out stadia and unforgettable moments and stories – and we haven’t even made it to round one yet! Australians love their footy and we love bringing it to them. It’s going to a great year for AFL, the fans and Seven.”
For further information, please contact:
Neil Shoebridge
M: 0417 511 012
E: [email protected]
Andrew Knowles
M: 0449 510 357
E: [email protected]
About the Seven Network
The Seven Network is part of Seven West Media (ASX: SWM), one of Australia’s most prominent media companies, with a market-leading presence in content production across broadcast television, publishing and digital. The Seven Network alone reaches about 17 million people a month.
The company owns some of Australia’s most renowned media businesses, including the Seven Network and its affiliate channels 7two, 7mate, 7flix and 7Bravo; the digital platform 7plus; 7NEWS.com.au; The West Australian; The Sunday Times; and The Nightly. The Seven Network is home to Australia’s most loved news, sport and entertainment programming, including 7NEWS, 7NEWS Spotlight, Sunrise, The Morning Show, The Voice, Home and Away, Australian Idol, My Kitchen Rules, SAS Australia, Farmer Wants A Wife, The Chase Australia, Better Homes and Gardens, RFDS, The 1% Club and the TV WEEK Logie Awards. Seven Network is also the broadcast partner of the AFL, Cricket Australia and Supercars.
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In brief
Seven Network says its coverage of the 2024 AFL season’s opening round reached 4.2 million people on Channel 7 and 7mate. The Thursday match between Sydney and Melbourne reached 2.3 million viewers nationally, with an average audience 10% above the 2023 season average. Seven reports that the Thursday, Friday and Saturday matches each ranked as the night’s top program in specified audience groups. The Friday game between Brisbane and Carlton reached 1.99 million people, while Saturday’s GWS Giants-Collingwood match reached 1.71 million. Seven also reported national total TV shares of 43.3% on Thursday, 46.2% on Friday and 44.5% on Saturday. Lewis Martin, Seven Melbourne’s managing director and the network’s head of sport, commented on the season’s start and the network’s AFL coverage.
Key takeaways
- Seven says opening-round AFL coverage reached 4.2 million people across Channel 7 and 7mate.
- The Sydney-Melbourne match reached 2.3 million viewers nationally; its average audience was up 10% on the 2023 season average.
- Seven reported that its Thursday, Friday and Saturday matches were each the top program in specified audience groups.
- Reported national total TV shares were 43.3% on Thursday, 46.2% on Friday and 44.5% on Saturday.
