Takes on new role of Digital Sales Strategy Director
September 3, 2024 -- Seven West Media today announced the appointment of Jordan King to the new role of Digital Sales Strategy Director, effective 4 November.
Reporting to Group Managing Director, Seven Digital, Gereurd Roberts, Mr King will work with Seven’s sales and digital business leadership to define its future-focused go-tomarket strategy, product portfolio, programmatic approach and tech stack.
Mr King joins Seven from Nine Network, where he was Director of Programmatic and Digital Sales for three years. His previous roles at Nine include Director of Audience and Automation and Head of Audience and Automation. He has also held senior roles at Unruly and News Corp Australia, and is a member of IAB Australia’s Executive Technology Council.
Mr Roberts said: “We couldn’t be more excited to welcome Jordan to the team. He is widely regarded as one of the best digital sales talents in the country and will play a leading role as we accelerate Seven’s digital growth and ambitions.
“With the onboarding of both cricket and AFL digital rights later this year, alongside our unbeatable slate of premium on-demand content, it is the perfect time to bring Jordan on board. 7plus is primed to deliver high-value audiences at scale, and Jordan will work to ensure that equals efficient and effective results for our partners.”
Questions around this news
What will Jordan King do in his new role at Seven?
King will work with the company’s sales and digital business leaders on its go-to-market strategy, product portfolio, programmatic approach and technology stack. The appointment is to a newly created Digital Sales Strategy Director position, and he is due to begin on 4 November.
What does BVOD mean?
BVOD stands for broadcaster video on demand. It refers to video content made available online by a broadcaster for viewers to watch when they choose, rather than only at a scheduled broadcast time. Services may include catch-up episodes, live streams or other on-demand programming, depending on the provider.
What is programmatic advertising?
Programmatic advertising uses automated systems to buy and sell digital advertising space. Software can help match ads with audiences and available placements, often making decisions quickly as opportunities arise. Advertisers and publishers may set rules for targeting, pricing and delivery, while technology platforms handle parts of the transaction and campaign management.
Mr King said: “I’m tremendously excited to be joining Seven as it continues to transition and evolve into a media business of the future. Seven is bolstering its impressive BVOD footprint and expanding its live streaming credentials with the introduction of the cricket and AFL digital rights. It is uniquely placed to capture audiences at scale in the Australian market. I couldn’t be prouder of my time at Nine and thank the individuals and organisation for seven fulfilling years. I’m energised at the opportunities emerging at Seven and across BVOD with the launch of VOZ Streaming and can't wait to get started.”
For further information, please contact:
Neil Shoebridge
M: 0417 511 012
E: [email protected]
Andrew Knowles
M: 0449 510 357
E: [email protected]
About Seven West Media
Seven West Media (ASX: SWM) is one of Australia’s most prominent media companies, reaching more than 19 million people a month with a market-leading presence in content production across broadcast television, publishing and digital.
The company owns some of Australia’s most renowned media businesses, including the Seven Network and its affiliate channels 7two, 7mate, 7flix and 7Bravo; the digital platform 7plus; 7NEWS.com.au; The West Australian; The Sunday Times; PerthNow; The Nightly; and Streamer. The Seven Network is home to Australia’s most loved news, sport and entertainment programming, including 7NEWS, 7NEWS Spotlight, Sunrise, The Morning Show, The Voice, Home and Away, Australian Idol, My Kitchen Rules, SAS Australia, Farmer Wants A Wife, The Chase Australia, Better Homes and Gardens, RFDS, The 1% Club and the TV WEEK Logie Awards. Seven Network is also the broadcast partner of the AFL, Cricket Australia and Supercars.
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In brief
Seven West Media says Jordan King will join the company on 4 November as its first Digital Sales Strategy Director. Reporting to Group Managing Director, Seven Digital, Gereurd Roberts, King will work with sales and digital leaders on strategy, products, programmatic operations and technology. He joins from Nine Network, where he held several digital and audience leadership roles, most recently as Director of Programmatic and Digital Sales. The company says the appointment comes as it prepares to add cricket and AFL digital rights and builds its streaming business, including 7plus. King said he was looking forward to joining Seven and cited the company’s digital expansion and the launch of VOZ Streaming.
Key takeaways
- Jordan King will take up the newly created Digital Sales Strategy Director role on 4 November.
- King joins Seven from Nine Network, where he worked in digital sales and audience leadership roles.
- His remit includes strategy, product portfolio, programmatic operations and technology.
- Seven says the appointment coincides with its plans for cricket and AFL digital rights.
