July 30, 2024 -- The Nightly, Seven West Media's new free national digital news platform, today announced the appointment of Nicole Waudby as Director of Commercial Strategy.
Ms Waudby will lead advertising sales and commercial strategies for the rapidly growing digital publication. She joins The Nightly after an impressive eight-year tenure at News Corp Australia, where she was the General Manager of the Product Integration division and, prior to that role, the General Manager of Sales for The Australian and Prestige Titles, including Vogue, Travel + Luxury, The List and Wish.
Before News Corp, Ms Waudby held senior influential sales and strategy leadership positions at Time UK, Bauer Media Group and ACP Publishing.
Ms Waudby’s extensive experience in print, digital and brand strategy will be invaluable as The Nightly continues to scale its commercial operations.
Brent Stewart, Seven West Media WA Chief Sales Officer, said “I’m so excited to have someone of Nicole's calibre on board to help drive The Nightly commercial proposition forward. Her experience in publisher media and working in partnership with major clients and prestige brands will be such an asset.”
Official IPSOS iris industry data shows that 2.3 million people visited The Nightly last month, a 163% increase since March, as readers nationally embrace the news website and its weeknight digital newspaper.
At a glance
- Company
- Seven West Media
- Ticker
- ASX: SWM
- Announcement
- Executive
Key figures
- The Nightly visitors last month
- 2.3 million
- Increase since March
- 163%
- Waudby’s tenure at News Corp Australia
- eight-year
People
- Nicole WaudbyDirector of Commercial Strategy for The Nightly
- Brent StewartSeven West Media WA Chief Sales Officer
Products and programs
Ms Waudby said: “I am delighted to be joining the team at The Nightly at such a pivotal time. Its fresh approach and take on digital news is resonating and with the audience rapidly growing, the opportunity to define the commercial strategy hand in hand with the platform’s evolution is very exciting.”
For further information, please contact:
Neil Shoebridge
M: 0417 511 012
E: [email protected]
Andrew Knowles
M: 0449 510 357
E: [email protected]
About Seven West Media
Seven West Media (ASX: SWM) is one of Australia’s most prominent media companies, reaching more than 19 million people a month with a market-leading presence in content production across broadcast television, publishing and digital.
The company owns some of Australia’s most renowned media businesses, including the Seven Network and its affiliate channels 7two, 7mate, 7flix and 7Bravo; the digital platform 7plus; 7NEWS.com.au; The West Australian; The Sunday Times; PerthNow; The Nightly; and Streamer. The Seven Network is home to Australia’s most loved news, sport and entertainment programming, including 7NEWS, 7NEWS Spotlight, Sunrise, The Morning Show, The Voice, Home and Away, Australian Idol, My Kitchen Rules, SAS Australia, Farmer Wants A Wife, The Chase Australia, Better Homes and Gardens, RFDS, The 1% Club and the TV WEEK Logie Awards. Seven Network is also the broadcast partner of the AFL, Cricket Australia and Supercars.
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In brief
Seven West Media has named Nicole Waudby Director of Commercial Strategy for The Nightly, its free national digital news platform. Waudby will oversee advertising sales and commercial strategy, bringing experience from News Corp Australia, Time UK, Bauer Media Group and ACP Publishing. At News Corp Australia, she held general management roles in product integration and sales. Seven West Media says industry data recorded 2.3 million visitors to The Nightly last month, representing a 163% increase since March. Waudby said she was joining at an important point in the platform’s development and welcomed the opportunity to shape its commercial approach alongside its evolution. Brent Stewart, Seven West Media WA Chief Sales Officer, said her publishing and client partnership experience would support the platform’s commercial proposition.
Key takeaways
- Nicole Waudby has been appointed Director of Commercial Strategy for The Nightly.
- She will lead advertising sales and commercial strategy for the digital news platform.
- Seven West Media says The Nightly drew 2.3 million visitors last month, up 163% since March.
- Waudby previously held roles at News Corp Australia, Time UK, Bauer Media Group and ACP Publishing.
