November 4, 2024 -- Ochama, the European omni-channel retail brand of JD.com, Inc. (also known as JINGDONG), is thrilled to announce the launch of its highly anticipated 2024 Singles Day Grand Promotion, starting November 1 and running until November 13. The sales event will feature outstanding deals on thousands of products across a wide range of categories, including electronics, beauty and maternity care, home appliances, and food and beverages, offering consumers high-quality items at unbeatable prices.
Initially celebrated on November 11 as a tribute to singlehood, Singles Day—also known as Double 11—has evolved into the world’s largest shopping festival, held annually each November. This 11.11 promotion aligns with ochama’s ongoing commitment to bringing unparalleled value and a seamless shopping experience to each of its customers across Europe.
Questions around this news
When does the 2024 Singles Day promotion run, and what deals does it include?
The promotion runs from November 1 through November 13, 2024. The release lists hourly flash sales on November 3 and 4, buy-one-get-one-free offers on more than 1,000 selected products, and discount vouchers providing 20% off purchases over €60, with savings capped at €20 per voucher.
What is Singles Day, also called Double 11?
Singles Day began as a celebration of singlehood and is associated with November 11, or 11.11. It has since become a major annual shopping event, with retailers using the occasion to offer promotions across product categories. The name Double 11 refers to the date’s repeated numeral one.
What does omni-channel retail mean?
Omni-channel retail connects a retailer’s shopping and fulfillment options across channels, such as a website, mobile app, physical store, home delivery, or collection point. The aim is to make it possible for customers to browse, buy, receive, or collect goods through a coordinated experience rather than separate, disconnected channels.
Which European countries have ochama pickup points, and where does it offer home delivery?
The release says the retailer operates more than 900 pickup points in the Netherlands, Germany, Belgium, and France. It also says home delivery is available across 24 European countries. The release does not list all of the countries covered by home delivery.
Highlights of the 2024 Singles Day Grand Promotion:
- Hourly Flash Sales: From November 3 to 4, ochama will offer hourly flash sales, featuring a selection of products such as Marshall headphones, Nintendo Switch consoles, and more at deeply discounted prices. Shoppers will also have the chance to purchase highly sought-after items like the iPad Air and a TCL 43-inch TV for nearly free.
- Buy-One-Get-One-Free Deals: Over 1,000 specially selected products will be part of buy-one-get-one-free deals, delivering substantial savings on a wide range of high-quality goods.
- Exclusive Discount Vouchers: Customers can claim up to five discount vouchers, each offering 20% off purchases over €60, with a maximum savings of €20 per voucher.
- Free Shipping for New Users: From November 1 to 13, new users across Europe can enjoy free shipping on their first order over €19.
Ochama currently offers home delivery services across 24 European countries and operates over 900 pick-up points in the Netherlands, Germany, Belgium, and France. Earlier this week, ochama announced the launch of its new warehouse in Poland to further enhance order efficiency and elevate the customer experience. With its extensive network of pickup points and home delivery options, ochama ensures a convenient and rewarding shopping experience for all customers during this promotion period.
About ochama
Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of both top-rated and budget-friendly products at the best prices. A subsidiary of JD.com, Inc., China’s largest retailer by revenue, ochama leverages advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” perfectly captures our mission. We are dedicated to fulfilling all our customers’ needs and providing a shopping experience that is not only easy and convenient but also enjoyable and fun.
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- YouTube: @ochamaofficial
- LinkedIn: @ochama
Contact: [email protected]
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At a glance
- Company
- Ochama
- Announcement
- Event
- Location
- Europe
Key figures
- Products in buy-one-get-one-free offers
- Over 1,000
- Maximum vouchers per customer
- up to five
- Voucher discount
- 20%
- Minimum purchase for voucher
- €60
- Maximum savings per voucher
- €20
- First-order threshold for free shipping
- over €19
Products and programs
Earlier from ochama
- Ochama Expands in Europe, Launches New Warehouse in Poland to Boost Efficiency
- Ochama Enhances Customer Convenience with New Pickup Points and Expands Next-Day Delivery Options in France
- Ochama Launches “Ochama 1h Delivery”, Strengthening Commitment to Timeliness
- Ochama Launches Global Shipped Items and Low-Price Sales with Upgraded Pick-Up Services
