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Ochama Launches Global Shipped Items and Low-Price Sales with Upgraded Pick-Up Services

  • 2 min read
  • ochama

January 10, 2024 -- In celebration of its second anniversary, ochama, the innovative omni-channel retailer, announced today a series of significant enhancements to its product range and services. The company is introducing “Global Shipped Items” and “Everyday Low Price” (EDLP) channels, along with a streamlined Same-Day Pick-up service. These offerings are at the heart of ochama’s commitment to delivering exceptional quality, affordability, and convenience as the company steps into its third year.

Ochama’s extensive selection of Global Shipped Items, bolstered by the robust sourcing network of its parent company JD.com, provides shoppers with the opportunity to access premium international goods at budget-friendly prices. Ochama’s strategy to bypass intermediaries is key to delivering real savings for consumers. In tandem, the EDLP section offers consistently stable low prices on daily essentials, ensuring affordability is not only within reach but also constant. This approach eliminates the need for customers to keep an eye out for promotions on everyday items, positioning ochama as the go-to destination for the most competitive prices in the market.

At a glance

Company
ochama
Announcement
Product

Key figures

Countries with home delivery
24
Pick-up locations
more than 650
Year-over-year increase during Singles’ Day sale
362%
Increase in Black Friday pickup order volume
435%

Products and programs

  • Global Shipped Items
  • Everyday Low Price (EDLP)
  • Same-Day Pick-up

Ochama prides itself on being at the forefront of offering easy and efficient delivery and pick-up options. Since launching in the Netherlands in January 2022, ochama has achieved remarkable growth, with home delivery services now available in 24 countries. Currently, customers in the Netherlands, Germany, and Belgium also benefit from the convenience of our pick-up services at more than 650 locations. Additionally, we are actively piloting a swift and hassle-free Same-Day Pick-up service in select regions in the Netherlands, ideal for last-minute purchases or spontaneous shopping trips.

2023 was also marked by significant achievements. Notably, ochama saw a 362% year-over-year increase during the Singles’ Day (11.11) Mega Sale in November and a 435% surge in pickup order volume on Black Friday. These figures reflect the growing trust and satisfaction our customers place in our brand.

As ochama steps into another year of transformative retail, we remain steadfast in our mission to bring exceptional value and convenience to our customers globally.

About ochama

Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full category assortment of products at low prices, including both food and non-food items such as home appliances, home living, electronics, fashion and more. Online orders can be collected from hundreds of pick-up points in Europe, or delivered right to the customer’s home.

Follow ochama:

  • TikTok: @ochama.official
  • Instagram: @ochama.official
  • Facebook: @ochama
  • X: @ochama_official
  • YouTube: @ochamaofficial
  • LinkedIn: @ochama

Contact ochama: [email protected]

([email protected]; [email protected])

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In brief

Ochama says it is adding Global Shipped Items and Everyday Low Price channels, alongside a pilot of Same-Day Pick-up in selected parts of the Netherlands. The retailer says its Global Shipped Items draw on parent company JD.com’s sourcing network, while the EDLP section is intended to keep prices stable on daily essentials. Ochama reports that home delivery is available in 24 countries and that pick-up services operate in the Netherlands, Germany and Belgium at more than 650 locations. The company also reported a 362% year-over-year increase during its November Singles’ Day sale and a 435% rise in pickup order volume on Black Friday in 2023. The announcement comes as Ochama marks its second anniversary.

Key takeaways

  • Ochama is introducing Global Shipped Items and Everyday Low Price shopping channels.
  • Same-Day Pick-up is being piloted in selected regions in the Netherlands.
  • Ochama says home delivery is available in 24 countries and pick-up services cover more than 650 locations.
  • The company reported increases in Singles’ Day sales and Black Friday pickup order volume in 2023.
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