KUALA LUMPUR, January 22, 2024 -- Notably, a significant 40.7% of hotel bookings occurred within a tight window of 3 days before the scheduled arrival. The next most popular timeframe for bookings fell within the 4 to 14-day range. This trend is indicative of users mostly reserving hotels for short weekend getaways and business trips.
Asia’s Best Travel Booking App, airasia MOVE (formerly airasia Superapp) unveils the top hotel destinations and properties booked by its users in 2023, with domestic destinations in Malaysia (Kuala Lumpur, Penang, Kuching, Kota Kinabalu) taking the top spots, along with Bangkok in Thailand and Bali in Indonesia that continue to be popular choices among travellers.
On top of these all-time popular destinations, airasia move is pleased to share further insights into more recommended destinations for 2024:
Based on the bookings made in 2023, the top-booked hotels reveal varying preferences of airasia MOVE users across different regions. In Malaysia, the most-booked hotels were in Penang and Kuala Lumpur. Meanwhile, hotels in Palembang and Bangkok topped the lists for Indonesia and Thailand, respectively. In the Philippines, Manila and Boracay secured the top positions in terms of hotel bookings.
A substantial 74% of the bookings fall between the range of RM250 and RM400 per night, with a strong preference for boutique accommodations featuring unique themes that provide a balance of affordability and comfort.
In terms of traveller types, couples and solo adventurers took the lead, constituting 43.8% and 33.8% of the user base, respectively, followed by group travellers at 13.6% and families at 8.8%. It highlights a travel trend towards more intimate and independent exploration, emphasising airasia move’s appeal as a convenient OTA (online travel agent) platform to a diverse array of traveller profiles.
In brief
AirAsia MOVE reported booking patterns among its users in 2023, with Malaysia’s Kuala Lumpur, Penang, Kuching and Kota Kinabalu among the most-booked destinations, alongside Bangkok and Bali. The company says 40.7% of hotel reservations were made within three days of arrival, while 74% were priced between RM250 and RM400 per night. Couples represented 43.8% of users, followed by solo travellers at 33.8%. For its Flight + Hotel (SNAP) package, 15% of bookings were made 8 to 14 days before arrival. The release also described a hotel promotion running January 19–21, 2024, offering RM30 off with a promo code. AirAsia MOVE presented the booking data as insight into travel preferences and planning habits.
Key takeaways
- The company says 40.7% of hotel bookings were made within three days of arrival.
- Malaysia destinations, Bangkok and Bali featured among the most-booked locations in 2023.
- AirAsia MOVE reported that 74% of hotel bookings cost RM250 to RM400 per night.
- Couples and solo travellers accounted for the largest reported traveller segments.
- The release noted a January 19–21, 2024 hotel sale offering RM30 off with a promo code.
While for Flight + Hotel (SNAP), a product featuring flights and hotels together in one booking, a notable 15% of the bookings were made 8 to 14 days leading up to the planned arrival. Following closely were bookings made within 0 to 7 days. It unravels the diverse planning behaviours of airasia MOVE users, from strategically planned journeys to spontaneous escapes. With the flight and hotel combo, it offers users the convenience of a stress- and worry-free holiday-planning process at an unbeatable price, enhancing the overall travel experience.
Calling all the travellers! There will be a special 72-hour Flash Sale where the users can enjoy an extra RM30 OFF all hotels with promo code [FLASHSALE] between 19 to 21 January 2024 by clicking on the ‘Hotels’ icon on the airasia MOVE app. Do not miss out on this value-for-money deal to book your next getaways.
There is always something for everyone on the airasia Superapp, one of the fastest-growing online travel agents (OTAs) in the region, which has over 700 airlines and 900,000 hotels for you to choose from!
Stay updated with everything from the airasia Superapp by following @airasiasuperapp on Instagram, Threads & TikTok or @airasia on Twitter for the latest updates. For a seamless and enhanced experience, download your airasia Superapp (to be renamed to airasia MOVE soon) from the Apple App Store, Google Play Store, or Huawei AppGallery.
Disclaimer:
This press release is for informational purposes only. Information verification has been done to the best of our ability. Still, due to the speculative nature of the blockchain (cryptocurrency, NFT, mining, etc.) sector as a whole, complete accuracy cannot always be guaranteed.
You are advised to conduct your own research and exercise caution. Investments in these fields are inherently risky and should be approached with due diligence.
If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify us (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). We will respond and rectify the situation in the next 8 hours.
At a glance
- Company
- airasia MOVE
- Location
- Kuala Lumpur, Malaysia
Key figures
- Hotel bookings made within three days of arrival
- 40.7%
- Hotel bookings priced per night
- RM250 and RM400
- Couples among users
- 43.8%
- Solo travellers among users
- 33.8%
- SNAP bookings made 8 to 14 days before arrival
- 15%
- Hotel promotion discount
- RM30
Products and programs
Earlier from airasia MOVE
- airasia MOVE partners with UnionPay International to provide better benefits for members
- airasia MOVE reveals travel trends for 2023. Travelers are looking for worthwhile trips first.
- airasia MOVE recognised as one of HR Asia Best Companies to Work for in Asia 2023 (Malaysia Chapter)
- airasia MOVE Reveals Traveler Trends in 2023: Value as the Key Preference Determinant
- Nadia Omer takes the helm at airasia MOVE as Chief Executive Officer
