Bangkok, December 19, 2023 -- The last week of each month is the peak time for flight bookings. Travelers love booking the best value for their stay, with over 2.3 billion airasia points redeemed in 2023.
As we approach the end of 2023, airasia MOVE (formerly airasia Superapp) reveals year-round travel trends for travelers across the region, finding that "value for money" and special privileges from loyalty programs are key factors. The best place to consider planning a trip through the application.
Nadia Omer, Chief Executive Officer of airasia MOVE, said: “Based on data collected throughout the year, we found that Travelers consider value and privileges as a top priority when deciding where to start their travel plans. This is in line with airasia MOVE 's commitment to creating an inclusive and affordable travel ecosystem accessible to all. We would like to thank all of our users who have been with us all year. By understanding user behavior, we are committed to creating innovations and improving the travel experience in every lifestyle along with a platform that creates seamless convenience.
Final week of each month marks the peak period of flight bookings
The last week of each month is the busiest time for flight bookings.
Based on travel booking transaction behavior of users on airasia MOVE, it was found that the times when most flights are booked through the application are during payday and the last week of the month. The most popular destinations for 2023 in each country are as follows: For Thailand there is Bangkok, Chiang Mai, Malaysia is Kuala Lumpur. and Kota Kinabalu and manila In the Philippines, over 30% of app users frequently search for and book flights to these destinations.
In brief
airasia MOVE says its 2023 booking data shows that flight reservations are busiest during payday and the final week of each month. The company also reports that travelers prioritize value and loyalty benefits when planning trips. More than 2.3 billion airasia points were redeemed during the year, while membership grew by more than 40% compared with 2022. The company says 74% of its users chose hotels priced between RM250 and RM400, and hotel bookings were often made up to 30 days ahead. CEO Nadia Omer said airasia MOVE plans to improve the app experience and membership benefits, with deals across flights, hotels and other services. The release also lists popular destinations in Thailand, Malaysia and the Philippines.
Key takeaways
- The final week of each month and payday were peak periods for flight bookings on airasia MOVE.
- The company says more than 2.3 billion airasia points were redeemed in 2023.
- airasia MOVE membership increased by more than 40% compared with 2022.
- The company reports that 74% of users selected hotels priced between RM250 and RM400.
Currently, airasia MOVE has flights available from a variety of airlines, including AirAsia. The best low-cost airlines in the world and more than 700 other partner airlines from famous airlines around the world such as Turkish Airlines, Etihad, ANA, KLM, Air Arabia, Air New Zealand, Citilink, Bangkok Airways, Royal Brunei, Vietnam Airlines, Jeju Air and others. Many more aviation!
Nadia added: “We always ensure that we provide the best value for our app users. They can also receive other privileges. From our various promotions such as Superapp Super Sale which offers deals on both domestic and international flights during the last week of the month with great discounts. There are also discounts on hotels around the world and airport transfers. Just download the app to get the best value offers from airasia MOVE today.”
74% of AirAsia MOVE users choose hotels between RM250-RM400, with Resorts World Group, Ibis and Fave Hotel among travelers' top choices in the region. Interestingly, most hotel bookings are processed up to 30 days in advance, while flight bookings are processed much sooner.
Moreover, in 2023, it was found that transactions to redeem airasia points reached 2.3 billion points throughout the year. It clearly reflects that Value and loyalty programs continue to be key factors in users' decision-making when planning their travel. In addition to promotions, airasia MOVE users often take advantage of the benefits of the airasia rewards loyalty program . In 2023, airasia MOVE membership increased by more than 40% compared to 2022, resulting in the picture. In total, 2.3 billion AirAsia Points were redeemed across various booking transactions. across the airasia MOVE tourism and travel ecosystem
“This fact is in line with our commitment as an OTA (hotel and travel booking service provider) platform to focus on the best value for our customers. airasia points 2.3 billion The points redeemed are equivalent to 175,000 flights from Kuala Lumpur to Krabi during the Final Call promotion, and we hope that all users will be rewarded with an even better points redemption experience next year.
“As we move into 2024, customers can expect an even better app experience. As well as other services related to tourism and exciting and creative travel, such as improving membership packages for airline tickets. Better deals on flights, hotels and other services,” says Nadia.
Download airasia MOVE from the Apple App Store and Google Play Store or Huawei AppGallery.
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At a glance
- Company
- airasia MOVE
- Location
- Bangkok, Thailand
Key figures
- airasia points redeemed in 2023
- 2.3 billion points
- Membership growth compared with 2022
- more than 40%
- Users choosing hotels in this price range
- 74%
- Hotel price range chosen by users
- RM250-RM400
- Hotel booking lead time
- up to 30 days
- Users frequently searching for and booking listed destinations
- over 30%
People
- Nadia OmerChief Executive Officer of airasia MOVE
