In brief
AirAsia says it received the Platinum award in the Transportation, Travel and Tourism category at the 2023 Putra Brand Awards. The recognition followed a consumer preference survey that drew over 11,000 responses from people in Peninsular and East Malaysia, covering 24 product and service categories. AirAsia brand co. Chief Executive Officer Rudy Khaw said the award was encouraging as the airline returned to full operations in 2023, when it flew close to 61 million guests by year-end. He thanked customers and said the company intends to keep adapting its brand and services as the travel industry changes. The Putra Brand Awards, organized by the Association of Accredited Advertising Agents Malaysia, recognizes brands that have made an impact on Malaysians.
Key takeaways
- AirAsia received the Platinum award in the Transportation, Travel and Tourism category.
- The recognition was based on a consumer preference survey with over 11,000 responses.
- The survey covered 24 product and service categories across Peninsular and East Malaysia.
- AirAsia said it flew close to 61 million guests by the end of 2023.
KUALA LUMPUR, January 20, 2024 -- 
Photo Caption: (Fourth from left) Head of Commercial, Liyana Mahizzan with AirAsia Allstars receiving the Platinum award at the Putra Brand Awards 2023 last night.
AirAsia continues to be people's choice in the travel category, winning the Platinum award at the 2023 Putra Brand Awards in the Transportation, Travel and Tourism category.
The airline secured the highest accolade at the awards, surpassing notable competitors in the industry to emerge as the leader in excellence.
The award received over 11,000 responses from consumers across Peninsular and East Malaysia who participated in the consumer preference survey to determine their preferred brands across 24 different product and service categories.
AirAsia brand co. Chief Executive Officer, Rudy Khaw said: “As the people’s airline and brand, AirAsia takes great pride in being a catalyst for connecting communities, fostering economic growth, and enabling dreams to take flight. Receiving this Platinum award is particularly inspiring for us as we were back in full swing in 2023 flying close to 61 million guests by the end of the year. We extend our sincere gratitude to all our guests who continue to support and motivate us to enhance our service further and be even better as a brand.
“As we celebrate this award, we also acknowledge the importance of constantly evolving to stay relevant in a dynamic and competitive industry. A strong brand is not just a logo, it is a reflection of our values, and it is through this lens that millions of our guests connect with us. As we look to the future, we are excited about the prospect of reviving our brand to even greater heights, better serve our guests, maintain our position as the people’s airline, and embrace the challenges and opportunities that lie ahead.”
The Putra Brand Awards is an initiative by the Association of Accredited Advertising Agents Malaysia (4As) aimed at recognising local and international brands that have had an impact on Malaysians. It is also the only award chosen by the people.
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Questions around this news
How were the Putra Brand Awards winners selected?
The release says consumers took part in a preference survey covering 24 product and service categories. It reports that the survey received more than 11,000 responses from people across Peninsular and East Malaysia. The awards are described as being chosen by the people.
What does the Platinum award signify in this announcement?
The release identifies Platinum as the highest accolade at the 2023 Putra Brand Awards. AirAsia received it in the Transportation, Travel and Tourism category. The announcement does not provide a more detailed explanation of the award’s criteria or how Platinum compares with any other award levels.
What are the Putra Brand Awards?
The release describes the Putra Brand Awards as an initiative of the Association of Accredited Advertising Agents Malaysia. Their stated purpose is to recognise local and international brands that have made an impact on Malaysians. The release also says the awards are selected by the public.
What is a consumer preference survey?
A consumer preference survey asks people about their choices, opinions or experiences relating to products or services. Organisers may use responses to understand which options participants favor. The results reflect the people who responded and the survey’s questions and methods; they are not necessarily a measure of every consumer’s views.
Earlier from AirAsia
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- AirAsia and Asian Hockey Federation renew lead partnership, paving the way for the future of Hockey and Youth Empowerment in Asia
- AirAsia celebrates visa-free travel from India to Malaysia with special fares
- AirAsia extends support for FLYsiswa 2024, allowing students to fly home affordably on 45 routes
