May 5, 2025 -- With a perfectly timed dusting of fresh snow overnight, winter has officially teased its arrival, setting the scene for Thredbo Resort to unveil its highly anticipated Winter 2025 campaign, "Thredbo’s Still Better". Nostalgic yet freshly creative, the campaign reinforces why Thredbo continues to set the benchmark as Australia’s best ski resort, as voted eight years running.
Launching ahead of Opening Day on June 7, Thredbo’s Still Better is a fully integrated, full-funnel campaign that drives awareness, conversion and brand love across every channel from high-impact broadcast, OOH and cinema placements to digital, social and CRM.
The campaign centres around the tagline “There’s ‘The Snow', Then There’s THREDBO”, highlighting everything guests already know and love along with plenty that they are yet to discover.
Built on the foundations of iconic campaigns like Thredbo's Better and What Goes On In Thredbo Stays In Thredbo, this new iteration embraces Thredbo's cheeky spirit and timeless charm. It's a confident return to bold storytelling with just the right amount of Aussie wink.
At a glance
- Company
- Thredbo Resort
Key figures
- Maximum lift-pass savings for early online purchases
- up to 50%
- Starting price for learn-to-ski packages
- $99
- Years voted Australia’s best ski resort, according to the release
- eight years running
People
- Richie CarrollThredbo Brand & Marketing Manager
Products and programs
"This campaign is a celebration of everything that makes Thredbo, well... unmistakably Thredbo," says Thredbo Brand & Marketing Manager, Richie Carroll.
"It's got heart, it's got attitude, and it captures the spirit that's made this place a standout for decades... leg-burning laps, world-class après, and that perfect blend of nostalgia with new energy. Thredbo's always done things a little differently, and this campaign doesn't just reflect that, it owns it."
The campaign connects everyone from families and first-timers to core skiers and snowboarders alike, reminding them that Thredbo isn't just a place to ski, it's a place to feel something. From early-season excitement to on-mountain moments and post-trip memories, Thredbo's Still Better is designed to deliver impact at every stage of the guest journey.
Coupled with great value pricing across winter products, savings of up to 50% on lift passes when purchased online early, learn-to-ski packages from just $99, and a huge calendar of free events and entertainment featuring some of Australia's biggest music acts, there’s never been a better time to visit.
In a competitive winter landscape, Thredbo continues to set the standard, delivering the experience that keeps guests coming back. Thredbo's Still Better.
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In brief
Thredbo Resort has launched its Winter 2025 marketing campaign, “Thredbo’s Still Better,” ahead of Opening Day on June 7. The company says the campaign uses broadcast, outdoor, cinema, digital, social and customer relationship channels to reach families, newcomers, skiers and snowboarders. Its message draws on the resort’s earlier campaigns and highlights both familiar guest experiences and new discoveries. Thredbo Brand & Marketing Manager Richie Carroll describes the campaign as reflecting the resort’s character and mix of skiing, après activities and nostalgia. The release also promotes winter offers, including online lift-pass savings of up to 50%, learn-to-ski packages from $99 and a calendar of free events and entertainment.
Key takeaways
- Thredbo Resort launched its Winter 2025 campaign ahead of Opening Day on June 7.
- The campaign will appear across broadcast, outdoor, cinema, digital, social and CRM channels.
- The resort advertises online lift-pass savings of up to 50% and learn-to-ski packages from $99.
- Richie Carroll, Thredbo’s Brand & Marketing Manager, says the campaign reflects the resort’s character and guest experiences.
