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Traveloka Launches First APAC-Wide EPIC Sale, Connecting Travelers with Unmissable Getaways Worldwide

  • 3 min read
  • Traveloka

Jakarta, April 29, 2025 -- As the mid-year travel season draws near, Traveloka, Southeast Asia’s leading all-in-one travel platform, is pleased to announce the return of its highly anticipated Traveloka EPIC Sale, taking place from April 22 to May 5, 2025. For the first time ever, the campaign is being launched simultaneously across seven key Asia-Pacific markets: Indonesia, Malaysia, Singapore, Vietnam, Thailand, Japan, and Australia. The EPIC Sale offers discounts of up to 60% across a wide range of travel products. Whether you're planning a holiday, a long weekend escape, or a spontaneous getaway, this campaign presents the perfect opportunity to book your next adventure.


Caesar Indra, President, Traveloka, said, “The launch of our first APAC-wide EPIC Sale marks a significant milestone in Traveloka’s journey as Southeast Asia’s leading all-in-one travel platform. This campaign reflects our strategic focus on delivering greater value to travelers through affordable, seamless experiences—while also strengthening our role as a growth enabler for our partners. By connecting thousands of partners with a broader and more diverse customer base across Asia-Pacific, we aim to unlock new opportunities, drive sustainable business impact, and further accelerate the growth of the regional travel ecosystem.”

Book a personalized travel experience unique to every individual

Today’s travelers are seeking greater variety and balance in their journeys, and this year’s EPIC Sale reflects evolving preferences, from budget-conscious escapes to luxury getaways. While some choose to unwind through premium, tranquil experiences, others are eager to explore hidden gems or revisit the richness of Indonesia’s diverse landscapes.

In brief

Traveloka says its EPIC Sale is running from April 22 to May 5, 2025, simultaneously in Indonesia, Malaysia, Singapore, Vietnam, Thailand, Japan and Australia for the first time. The campaign features travel offers with discounts of up to 60%, including flight, hotel and attraction deals. In Indonesia, special promotions include twice-daily EPIC Hour offers and a May 5 midnight sale. The company also cited findings from a Traveloka study with YouGov on Indonesian travel preferences: 75% of respondents prefer natural attractions, while 65% favor beaches and coastal areas. Traveloka says the campaign is intended to offer travelers more choices and help its partners reach customers and generate bookings. Caesar Indra, Traveloka’s president, and Chris Legaspi, Archipelago International’s chief commercial officer, commented on the campaign and partnership.

Key takeaways

  • Traveloka says the EPIC Sale runs April 22–May 5 across seven Asia-Pacific markets.
  • The campaign offers discounts of up to 60% on travel products, including flights, accommodation and attractions.
  • Indonesian promotions include twice-daily EPIC Hour deals and a May 5 midnight sale.
  • Traveloka says the campaign aims to connect its partners with customers and support bookings.

This aligns with insights from “Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travelers,” a Traveloka study in collaboration with YouGov. The insight shows that 75% of Indonesians overwhelmingly prefer natural attractions such as mountain ranges and national parks. While 65% prefer to go to beaches and coastal areas, highlighting their love for nature and outdoor exploration.

To cater to Indonesians’ evolving travel preferences, the EPIC Sale includes special deals:

EPIC Hour: Features exclusive discounts up to 60% and a Buy 1 Get 1, available twice daily from 12:00-14:00 WIB and 19:00–21:00 WIB

5.5 Midnight Sale: A special midnight promotion available only on May 5, 2025, offering additional discounts of up to Rp555,000 available from 12:00–1:00 WIB.

Travelers are also able to secure exciting flight deals, such as Jakarta - Tokyo (Narita) round trip starting from Rp4.7 million, Jakarta - Melbourne round trip from Rp4.8 million, and Jakarta - Denpasar from just Rp708.000.

Accommodation deals for users who want to save more are also available, as Traveloka provides deals for 5-star hotels in Jakarta and Kuala Lumpur starting from Rp 500.000.

For entertainment, enjoy attractions like Trans Studio from only Rp50,000 and a Buy 1 Get 1 at Kidzania Surabaya.

EPIC Sale 2025: giving value to travelers, driving growth for partners

Over the years, Traveloka has established strong partnerships with a wide network of airlines, accommodation providers, and travel activity partners, delivering comprehensive and seamless travel solutions to customers worldwide. By connecting users with curated deals, the EPIC Sale helps partners drive bookings, engage customers, and grow their businesses together with Traveloka.

Chris Legaspi, Chief Commercial Officer of Archipelago International, added, “Traveloka has allowed us to offer seamless access to our extensive range of accommodations directly through their platform. The EPIC Sale gives us a valuable opportunity to showcase our best offers, while providing travelers with greater convenience and flexibility when booking their stays. We’re thrilled to be part of this campaign and look forward to welcoming more guests through this exciting collaboration.”From breathtaking landscapes to cultural gems, the EPIC Sale invites travelers to discover new destinations and enjoy more rewarding journeys. Whether planning ahead or booking a spontaneous trip, now is the perfect time to unlock unforgettable experiences with Traveloka!

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At a glance

Company
Traveloka
Announcement
Event
Location
Jakarta, Indonesia

Key figures

Markets included
seven
Maximum campaign discount
up to 60%
Indonesians preferring natural attractions in cited study
75%
Indonesians preferring beaches and coastal areas in cited study
65%
Jakarta–Tokyo (Narita) round-trip flights starting from
Rp4.7 million
5.5 Midnight Sale additional discounts
up to Rp555,000

People

  • Caesar IndraPresident, Traveloka
  • Chris LegaspiChief Commercial Officer, Archipelago International

Products and programs

  • Traveloka EPIC Sale
  • EPIC Hour
  • 5.5 Midnight Sale
  • Flight deals
  • Accommodation deals
  • Attraction deals

Earlier from Traveloka

  1. Eid Beyond Homecoming: Traveloka Reveals 45% of Indonesians Plan Culinary Adventures During the Holiday
  2. Traveloka Marks Over a Decade of Innovation with Exclusive Birthday Sale for Millions Worldwide
  3. Traveloka Study Unveils Shifting Travel Trends in APAC
  4. Zahirah Yasmin Shares Travel Hacks to Unlock the Best Deals onTraveloka Black Friday
  5. Travel Hacks to Unlock the Best Deals on Traveloka Black Friday
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