KUALA LUMPUR, April 29, 2025 -- AirAsia MOVE, Asia’s Best Travel Booking App, is thrilled that its Chief Marketing Officer, Ravi Shankar has been named one of the winners at the prestigious Malaysian CMO Awards 2024 held in Kuala Lumpur on last Friday.
Ravi Shankar’s recognition at this esteemed platform reflects his exceptional leadership in driving innovative marketing strategies that have elevated AirAsia MOVE’s brand presence and customer engagement across the region.
Ravi Shankar Mallavarapu, AirAsia MOVE Chief Marketing Officer in expressing his gratitude, shared: "I am truly honoured to receive this prestigious award that is recognised by top industry players. This serves as a great motivation for me and my team to continue delivering valuable and impactful marketing campaigns that enhance our users' journeys with AirAsia MOVE, making their travel more affordable and seamless. I deeply appreciate my team at AirAsia MOVE for their continuous dedication and commitment to excellence."
Questions around this news
Who is Ravi Shankar, and what recognition did he receive?
Ravi Shankar Mallavarapu is the Chief Marketing Officer of AirAsia MOVE. The company’s release says he was named one of the winners at the Malaysian CMO Awards 2024, held in Kuala Lumpur. The awards recognize work in marketing, and the release attributes his recognition to his leadership and contributions to marketing and customer engagement.
What do the Malaysian CMO Awards recognize, and how are recipients selected?
The release describes the Malaysian CMO Awards as recognizing excellence in the marketing industry, including qualities such as initiative, persistence, and integrity. It says a panel of industry executives selected awardees based on performance and their contributions, leadership, and impact on Malaysia’s marketing communications sector.
What does a Chief Marketing Officer typically do?
A Chief Marketing Officer (CMO) generally leads an organization’s marketing function. The role may include setting marketing strategy, guiding brand and communications work, overseeing campaigns and customer research, and coordinating with other teams on how to reach and serve customers. Responsibilities vary by organization and industry.
What does customer engagement mean in marketing?
Customer engagement refers to how a business interacts with people and builds their ongoing involvement with its products or services. It can include communications, customer support, digital experiences, and other interactions. Marketers may use engagement efforts to inform customers, encourage participation, and strengthen relationships over time.
Prof Harmandar Singh, President of Malaysian CMO Awards, said: “Ravi’s win reflects his outstanding contribution to the marketing landscape and his ability to drive growth and engagement in a highly competitive space. We congratulate him and look forward to seeing his continued impact in the industry.”
The Malaysian CMO Awards intend to recognise excellence in the marketing industry. The purpose of these prizes is to recognise brilliance, honesty, persistence, and initiative. The awardees were selected by a distinguished panel of industry executives based on performance, honoring their significant contributions, leadership, and impact on Malaysia’s marketing communications sector.
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At a glance
- Company
- AirAsia MOVE
- Announcement
- Award
- Location
- Kuala Lumpur, Malaysia
People
- Ravi Shankar MallavarapuChief Marketing Officer, AirAsia MOVE
- Prof Harmandar SinghPresident of Malaysian CMO Awards
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