Bangkok, April 23, 2025 -- Bangkok Airways Public Company Limited, led by Ms. Amornrat Kongsawat, Vice President - Sales and Acting Vice President - Marketing, has signed a Memorandum of Understanding (MOU) with PUMA Sports (Thailand) Company Limited represented by Ms. Porntip Wanichanonprat, Country Manager. This collaboration introduces a new service innovation with the launch of the exclusive Bangkok Airways x PUMA sneaker collection for frontline staff under the concept “Be the first move for better together.” The collection prioritizes mobility and comfort for employees while on duty, empowering the workforce and enhancing sustainable service quality. It also reinforces Bangkok Airways’ identity as a boutique airline that blends modernity with lifestyle appeal, aligning with PUMA’s brand ethos. Bangkok Airways is the first airline in Thailand to officially allow frontline staff, including cabin crew, pilots, and ground staff, to wear sneakers while on duty. The initiative is expected to roll out in the quarter 3 of this year.

The First Airline in Thailand to Adopt Sneakers for Crew

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