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Umrah 1,000 Asnaf: ikhlas.com celebrates significant milestone with the Ummah

  • 3 min read
  • Ikhlas Com Travel & Umrah Sdn Bhd (ikhlas.com)

In brief

Ikhlas Com Travel & Umrah Sdn Bhd, which operates as ikhlas.com, has launched the Umrah 1,000 Asnaf campaign alongside its fifth anniversary. The initiative is intended to sponsor Umrah for eligible members of the asnaf community, and the company says a classic Mercedes station wagon named Qashwa will travel through rural and urban areas across Malaysia, including Sabah and Sarawak. The vehicle will also carry food, clothing and other necessities for communities in need. Malaysians can nominate candidates on Instagram using #Umrah1000Asnaf and provide visual evidence of their circumstances; ikhlas.com says shortlisted candidates will be interviewed before beneficiaries are selected. The announcement also highlights the company’s Umrah package, priced from RM4,990, and its broader Muslim travel and lifestyle services.

Key takeaways

  • The campaign aims to sponsor Umrah for 1,000 eligible asnaf beneficiaries.
  • Qashwa will travel across Malaysia, bringing essential items and helping identify candidates.
  • Nominations can be submitted on Instagram with #Umrah1000Asnaf and visual proof of living conditions.
  • The company says its Umrah package starts at RM4,990.

KUALA LUMPUR, April 21, 2025 -- The Umrah 1,000 Asnaf campaign is rolled out in tandem with Ikhlas Com Travel & Umrah Sdn Bhd (ikhlas.com)’s 5th anniversary this year by giving back to the community and commemorate its original intention to provide easy access for all Muslims to perform Umrah at least once in their lifetime.

Photo caption: The first batch of Umrah 1,000 Asnaf beneficiaries with Executive Chairman of Capital A Berhad, Datuk Kamarudin Meranun, Chief Executive Officer of ikhlas.com, Ikhlas Kamarudin and Commercial Advisor of ikhlas.com, Datuk Rosyam Nor.

However, due to the Covid-19 pandemic which occurred during ikhlas.com’s inception on 18 March 2020, the company pivoted its business to provide Islamic lifestyle products and services including Sadaqah to support the communities in need.

Chief Executive Officer of ikhlas.com, Ikhlas Kamarudin said: “Our intention was to serve the underserved much like our parent company, AirAsia (now Capital A Berhad) but in catering to the umrah market. So after five years, we want to celebrate the fact that ikhlas.com is now a credible umrah operator with the most affordable yet quality assured service for the Guests of Allah.

“Our flagship package which starts as low as RM4,990 is basic but comes complete with accommodations, transportation, guided umrah by mutawif, ziarah and more to cater to the needs of the jemaah.”

Executive Chairman of Capital A, Datuk Kamarudin Meranun said: “ikhlas.com also has the support of Capital A line of businesses who are celebrating a major milestone towards the company’s exit from Practice Note 17 (PN17) status with the approval of its Proposed Regularisation Plan by Bursa Malaysia Securities Berhad (Bursa Securities). We look forward to other partners joining this movement for the benefit of our ummah.”

To drive the Umrah 1,000 Asnaf nationwide campaign, a classic 1987 Mercedes S124 300TE station wagon called ‘Qashwa’ will be touring across Malaysia including Sabah dan Sarawak in search for eligible candidates to be sponsored for Umrah. The Qashwa also represents present-day Muslims and the ikhlas.com brand - upholding traditional Islamic values with a modern approach.

It is also a symbol of ikhlas.com’s commitment to helping others and making a positive impact through social responsibility efforts. The Qashwa will tour across Malaysia covering both rural and urban areas carrying essential goods (food, clothing, basic necessities) to be distributed to communities in need.

Ikhlas added: “The Qashwa’s mission is to gauge and mobilise local communities throughout the country in efforts to identify the most suitable candidates and get support from all parties - philanthropists, corporate entities, non-governmental organizations (NGOs), private and government agencies to make this campaign a success.”

Malaysians can submit nominations through Instagram @ikhlasdotcom with hashtag #Umrah1000Asnaf and visual proof of the asnaf living conditions and ikhlas.com will visit the shortlisted candidates for interviews before selecting the beneficiaries of Umrah 1,000 Asnaf sponsorship.

Launched during the pandemic in October 2020, ikhlas.com is Capital A’s Muslim travel and lifestyle platform designed specifically to help Muslims carry out their religious obligations with ease. In addition to ikhlas.com Umrah and Muslim-friendly Travel offerings in collaboration with subsidiary airline, AirAsia X, ikhlas.com also makes it easier for Muslims to perform Zakat, Sadaqah, Aqiqah, Fidyah, Qurban and more.

For more information, visit ikhlas.com or download the mobile app through the Apple App Store and Google Play Store.

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At a glance

Company
Ikhlas Com Travel & Umrah Sdn Bhd (ikhlas.com)
Location
Kuala Lumpur, Malaysia

Key figures

Campaign beneficiary target
1,000
Umrah package starting price
RM4,990
Company anniversary
5th anniversary

People

  • Ikhlas KamarudinChief Executive Officer of ikhlas.com
  • Datuk Kamarudin MeranunExecutive Chairman of Capital A
  • Datuk Rosyam NorCommercial Advisor of ikhlas.com

Products and programs

  • Umrah 1,000 Asnaf campaign
  • Umrah package
  • Muslim-friendly travel
  • Zakat
  • Sadaqah
  • Aqiqah
  • Fidyah
  • Qurban

Earlier from Ikhlas Com Travel & Umrah Sdn Bhd (ikhlas.com)

  1. ikhlas.com unveils the Qashwa in a mission to send 1,000 Asnaf for Umrah
  2. ikhlas.com aims to serve 50,000 Indonesian umrah pilgrims with LPHU Muhammadiyah, Impian International
  3. National Olympic and Paralympic Champions departs for Umrah with ikhlas.com
  4. ikhlas.com sponsors paralympic heroes umrah, Korea travel packages
  5. Shah Firdaus’s wish comes true, ikhlas.com sponsors umrah package for parents
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