Jakarta, March 28, 2025 -- Eid is evolving beyond homecoming, with travel and culinary experiences taking center stage. According to Traveloka’s latest insights, 42% of Indonesians plan to travel—whether domestically or internationally during the Eid holiday, blending family reunions with vacations. At the same time, culinary experiences have emerged as the top planned activity during this period, with 45% of travelers prioritizing dining adventures, ranging from revisiting hometown favorites to exploring trending restaurants and street food scenes.
With nearly 150 million people expected to travel this season, Eid 2025 is shaping up to be one of the busiest holiday periods yet, as Indonesians seek both connection and new experiences.
Caesar Indra, President, Traveloka, said, “Travelers today are more intentional about how they experience Eid, combining tradition with flexible getaways and curated experiences. As demand for more flexible and experience-led travel grows, Traveloka is committed to making travel seamless, from personalized recommendations to offering highly localized and complete solutions to providing the best post-booking support to ensure that our customers can have a worry-free travel experience. Our goal is to ensure that travelers can make the most of their holiday, whether for tradition, leisure, or discovery.”
Eid Travel 2025: The Rise of Flexible & Experience-Driven Journeys
More travelers are blending homecoming with vacations – While 37% will return home for mudik, 42% are choosing to take domestic or international holidays, showing a shift toward extended stays and flexible travel plans.
At a glance
- Company
- Traveloka
- Location
- Jakarta, Indonesia
Key figures
- Indonesians planning travel
- 42%
- Travelers prioritizing culinary experiences
- 45%
- People expected to travel during the season
- nearly 150 million
- Travelers returning home for mudik
- 37%
- Maximum campaign discount
- up to 50%
- Maximum coupon value
- up to IDR 1 million
People
- Caesar IndraPresident, Traveloka
Products and programs
Culinary experiences lead as the top planned activity – 45% of travelers say dining out, exploring street food, and visiting new restaurants will be a key part of their Eid holiday plans, highlighting food’s growing role in shaping travel decisions.
Convenience drives travel choices – 54% of travelers prefer flights, 25% opt for private vehicles, and 12% choose trains, reflecting a mix of travel styles suited to different needs.
Top Destinations for Eid Travel & Culinary Exploration
- Short-Haul Getaways with Strong Culinary Appeal: Yogyakarta, Bandung, and Bali remain top domestic destinations, offering a combination of rich culinary heritage, cultural exploration, and leisure experiences.
- Short-Haul International Getaways Gain Popularity: Singapore, Malaysia, and Thailand continue to be top international destinations. These destinations provide a balance between quick getaways and immersive culinary experiences, making them ideal for travelers maximizing their Eid holiday.
- Post-Eid Slow Travel on the Rise: Many families and small groups are traveling after Eid, opting for premium hotels and villas for a 3-4 day escape. Slow travel is gaining popularity, with more travelers prioritizing culinary exploration and nature-based activities over packed itineraries, favoring leisurely dining, scenic landscapes, and cultural immersion.
To make this festive season even more special, Traveloka launched the Traveloka Lebaran Liburan campaign from March 11 to April 6, 2025, offering travelers discounts of up to 50% and coupons worth up to IDR 1 million. Start planning your Eid holiday now! Download the Traveloka app to unlock exclusive deals from the Traveloka Lebaran Liburan campaign for your next getaway. Visit our website or follow us on Instagram, Facebook, and TikTok for the latest updates. Traveloka First, then Travel the World!
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In brief
Traveloka says its latest insights show that Indonesians are combining Eid homecoming with holidays and food-focused outings. The company reports that 42% of Indonesians plan domestic or international travel, while 45% of travelers expect dining and culinary exploration to feature in their holiday plans. It also cites an expectation that nearly 150 million people will travel during the season. Yogyakarta, Bandung and Bali are named as leading domestic destinations, while Singapore, Malaysia and Thailand are popular international choices. Traveloka says some families and small groups are taking slower trips after Eid, often favoring hotels or villas and less tightly scheduled activities. The company’s Traveloka Lebaran Liburan campaign runs from March 11 to April 6, 2025, with discounts and coupons, according to the release.
Key takeaways
- Traveloka says 42% of Indonesians plan domestic or international travel during Eid.
- Culinary outings are a priority for 45% of travelers, according to the company.
- Yogyakarta, Bandung and Bali are listed among the leading domestic destinations.
- Traveloka’s Lebaran Liburan campaign runs March 11 to April 6, 2025, with discounts and coupons.
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