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AWC Continues Global Partnership, in Preparation for the Launch of "AEC FOOD WHOLESALE PRATUNAM," Thailand's Groundbreaking Global Food Hub, Opening June 26

  • 2 min read
  • Asset World Corp Public Company Limited (AWC)

Bangkok, April 23, 2024 -- (In photo) Mr. Thanasis Tsepisis (Front, far left), Chairman, Hellenic - Thai Chamber of Commerce, Mr. Om Udomkitsakul (Front, 3rd left), Economic and Commercial Assistant, Embassy of Portugal, Mr. Dharmendra Singh (Front, 4th left), First Secretary (Economic & Commerce), Embassy of India, Ms. Rafika Arfani (Front, 5thleft), Commercial Attache, Indonesia Trade Promotion Centre Bangkok, Ms. Laurent LOURDAIS (Front, 6th left), First Counsellor , Agriculture,SPS, Environment, Delegation of the European Union to Thailand, Ph.D. Maria Rakhovskaya (Front, 7th left), Regional Agricultural Attaché, Foreign Agricultural Service | USDA, U.S. Embassy Bangkok, Mr. Alvaro Gil-Navarro (Front, 8th left), Economic and Commercial Counsellor, Embassy of Spain in Bangkok, Ms. Jeongju Lee (Front, 9th left), Commercial Attache, Embassy of the Republic of Korea in Thailand, Mr. Norbert Bak (Front, 10th left), Head of Foreign Trade Office – Bangkok, Polish Investment and Trade Agency, and Mrs. Wallapa Traisorat (Back, center), Chief Executive Officer and President, Asset World Corp Public Company Limited (AWC)

Questions around this news

  1. What is AEC FOOD WHOLESALE PRATUNAM?

    The release describes it as a global food wholesale hub and an integrated platform connecting online and offline wholesale activity. AWC said it was scheduled to launch on June 26, 2024, with the aim of supporting a wider food ecosystem and creating opportunities for the industry.

  2. What role does PHENIXBOX play in the project?

    The release identifies PHENIXBOX as an omni-channel wholesale platform associated with AEC FOOD WHOLESALE PRATUNAM. It says the platform is designed to help make the hub a year-round destination for the food ecosystem, but does not provide further details about its features or how it operates.

  3. What does an omni-channel wholesale platform mean?

    An omni-channel wholesale platform connects purchasing and selling across multiple channels, such as digital services and in-person transactions. The goal is to make those channels work together, so buyers and sellers can interact through different routes within a more connected wholesale experience.

  4. Why do wholesale businesses use both online and offline channels?

    Online channels can help buyers discover products, compare options, and communicate remotely, while in-person channels can support direct inspection, negotiation, and relationship-building. Combining them gives wholesale businesses different ways to serve customers and coordinate transactions; the specific mix depends on the market and the businesses involved.

Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, furthers its global partnership momentum by hosting a special “PARTNERS TO BETTER FUTURE” luncheon for distinguished guests from Embassies and international trade organizations in Thailand. The event aimed to synergize and attract a network within the global food wholesale industry and expressed gratitude to partners who will take part in enhancing the global food ecosystem through the 'AEC FOOD WHOLESALE PRATUNAM', a global food wholesale hub set to launch on June 26, 2024. ‘AEC FOOD WHOLESALE PRATUNAM' is poised to revolutionize the food wholesale market as the first fully integrated food wholesale platform that connects online and offline realms under the concept of "Integrated Wholesale Platform for Non-Stop Opportunity." 'AEC FOOD WHOLESALE PRATUNAM' is also enhanced by "PHENIXBOX", an omni-channel wholesale platform that is designed to become a year-round Food Ecosystem Destination, setting new trends in the industry.

The event, which was honored by guests from the Embassy of India, the Embassy of the Republic of Korea in Thailand, the Embassy of Portugal, the Embassy of Spain in Bangkok, the U.S. Embassy Bangkok, the Delegation of the European Union to Thailand, the Polish Investment and Trade Agency, the Indonesia Trade Promotion Centre Bangkok, the Hellenic – Thai Chamber of Commerce, and Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited (AWC), was held at the Bangkok Marriott Hotel The Surawongse on April 23, 2024. Guests from Embassies and international trade organizations also share the same vision to drive growth for the food industry and promote Thailand as a global food wholesale hub.

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At a glance

Company
Asset World Corp Public Company Limited (AWC)
Announcement
Partnership
Location
Bangkok, Thailand

People

  • Wallapa TraisoratChief Executive Officer and President, Asset World Corp Public Company Limited

Products and programs

  • AEC FOOD WHOLESALE PRATUNAM
  • PHENIXBOX

Earlier from Asset World Corp Public Company Limited (AWC)

  1. AWC Partners with 2-Star Michelin Chef Paulo Airaudo to Co-Launch EA CHEF’S TABLE, the Largest Rooftop F&B Destination at ‘The Empire’
  2. AWC Partners with PTT to Install On-ion EV Charging Stations Across AWC's Affiliated Properties in Key Tourist Destinations in Thailand, Seamlessly Integrate Clean Energy Travel with Sustainable Tourism
  3. AWC and CIMB Thai sign the Bank’s first sustainability-linked loan valued at THB 3,000 million to align with their sustainability goals and enhance Thailand as a global sustainable tourism destination
  4. AWC partners with TAT and Mae Fah Luang Foundation to set a new benchmark for sustainable tourism, introducing "AWC Stay to Sustain" project, promoting Thailand as a global sustainable tourism destination
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