Monopoly Shop Scan Win is Vicinity’s largest national marketing campaign Over 180,000 prizes up for grabs across the participating centres
April 18, 2024 -- AU16+ only. Ends 29/5/24 11:59pm AEST. Keep receipt/s. Limit 1 registration permitted per person & mobile no. Limit 1 game play permitted per qualifying transaction. Limit 5 game plays permitted per entrant per retailer (per day). T&Cs apply, see monopolyshopscanwin.com.au. ©1935, 2024 Hasbro.
Vicinity’s popular Monopoly Shop Scan Win campaign, in partnership with HASBRO, is back for a third year, returning to 47 centres across Australia with the biggest ever prize pool of over $4 million on offer.
Kicking off 18 April 9am AEST, Monopoly Shop Scan Win provides a fun gamified shopping experience, rewarding customers for their in-centre visitation and spend, encouraging them to explore new retailers and support local businesses. By spending $10 or more at participating retailers, customers have a chance to win instant prizes and enter weekly prize draws.
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The 2024 campaign boasts over $4m in prizes
Credit: Vicinity Centres
At a glance
- Company
- Vicinity
- Announcement
- Event
- Location
- Australia
Key figures
- Prize pool
- over $4 million
- Prizes available
- Over 180,000
- Participating centres
- 47
- Minimum qualifying spend
- $10 or more
- Reported increase in average spend during earlier campaign periods
- almost 50%
- Reported change in customer visit frequency during earlier campaigns
- doubling
People
- Amy WottonVicinity General Manager Brand & Marketing
Products and programs
Vicinity General Manager Brand & Marketing, Amy Wotton said:
“Vicinity’s Monopoly Shop Scan Win has proved popular with customers and retailers and we’re confident with a bigger prize pool, including instant wins and weekly prize draws, the 2024 campaign will continue to excite.”
“We’ve taken feedback from customers and retailers following the first two years of the campaign and made improvements to help create a more rewarding experience, encouraging further connections between customers and new retailers.”
Customers today are more discerning and value-conscious while looking for additional value from their shopping experience which, with its $4 million prize pool of carefully selected items, Monopoly Shop Scan Win delivers in spades.
Amy Wotton
Vicinity General Manager Brand & Marketing
First introduced in 2022 to assist the recovery of retailers from the challenge of COVID-19, Vicinity’s Monopoly Shop Scan Win campaign, has proved effective, doubling the frequency of customer visits and delivering an increased average spend during the campaign period of almost 50% when compared to the average annual spend.
Extending beyond the central campaign, selected centres will also provide customers with more chances to win with activations including Monopoly Live Play, Cash Grab and visits from, the man himself, Mr. Monopoly.
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Mr Monopoly will make appearances at centres throughout the campaign
Credit: Vicinity Centres
Monopoly Shop Scan Win runs 18 April 9am AEST – 29 May 11:59pm AEST at the following centres:
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In brief
Vicinity is bringing its Monopoly Shop Scan Win promotion back for a third year, with the campaign running at 47 shopping centres across Australia from April 18 to May 29, 2024. The company says the promotion offers more than $4 million in prizes, including instant rewards and weekly draws, to customers who spend at least $10 at participating retailers. Vicinity describes it as its largest national marketing campaign, with over 180,000 prizes available. General Manager of Brand & Marketing Amy Wotton says feedback from earlier campaigns informed changes intended to improve the customer experience. Vicinity also reports that earlier campaigns doubled customer visit frequency and raised average spend during the promotion period by almost 50% compared with average annual spend. Some centres will host additional activities, including Monopoly Live Play and Cash Grab.
Key takeaways
- The campaign returns for a third year across 47 Australian shopping centres.
- Customers spending $10 or more at participating retailers can enter for instant prizes and weekly draws.
- Vicinity says the prize pool exceeds $4 million, with over 180,000 prizes available.
- Selected centres will host additional activities, including Monopoly Live Play and Cash Grab.
