In brief
Coles is running an Anzac Day fundraising appeal for Bravery Trust, with Richmond Football Club players Jack Graham and Seth Campbell helping promote the campaign. Until April 25, Coles says it will contribute 40 cents for each qualifying 12-pack of Coles Bakery biscuits or cookies sold in stores or online. The charity supports veterans moving into civilian life, including people facing hardship after service-related injuries, with assistance such as help with essential expenses and financial counselling. Coles says its bakers make nearly 500,000 Anzac biscuits in the week before Anzac Day. Bravery Trust Interim CEO Garth Callender said the funds would assist veterans and their families, while Coles General Manager Bakery Kate Roff described the appeal as part of the company’s ongoing support for the charity.
Key takeaways
- Coles says it will donate 40 cents per qualifying 12-pack of its bakery biscuits and cookies through April 25.
- The fundraising appeal benefits Bravery Trust, which supports veterans experiencing hardship as they transition to civilian life.
- Richmond players Jack Graham and Seth Campbell helped promote the campaign by baking Anzac biscuits.
- Coles says its bakers produce nearly 500,000 Anzac biscuits in the week before Anzac Day.
April 22, 2024 -- Coles has enlisted the help of Richmond Football Club’s very own ‘top guns’ Jack Graham and Seth Campbell to encourage customers to get behind military charity Bravery Trust in the lead up to Anzac Day.
Graham and Campbell put their baking skills to the test by making their own batch of Anzac biscuits under the tutelage of Coles team members at Punt Road Oval today.
Until Anzac Day (April 25), Coles will donate 40 cents from the sale of every 12-pack Coles Bakery Anzac Biscuits to Bravery Trust. As well as the perennial favourite Anzac biscuit, the 40 cents donation will also apply to all other 12-pack Coles Bakery biscuits and cookies sold in-store or on Coles Online during the appeal which commenced last week.
Funds raised will enable Bravery Trust to support hundreds of Aussie veterans who are transitioning from military service to civilian life, particularly those who have been injured as result of their service. From helping pay for groceries, rent and other essential bills to providing veteran-specific financial counselling, Bravery Trust has been making a difference in the community for over 11 years.
Two-time premiership Richmond midfielder Jack Graham said the Club was pleased to throw their support behind the important appeal.
“Richmond Football Club has supported Bravery Trust for the past three years, helping to raise awareness for Aussie veterans who are doing it tough. It’s a cause that strongly resonates across the club – many of our players and supporters know someone, directly or indirectly, who has served for our country,” he said.
“We’re excited to play our part in getting the message out there about the impactful and often life-changing work of Bravery Trust through our Anzac Day Eve clash and supporting initiatives like the fundraising campaign at Coles.”
Lieutenant Colonel Garth Callender, Bravery Trust Interim CEO, who will be lighting the cauldron at the Anzac Day Eve match, said funds raised will help some of Australia’s most vulnerable veterans and their families.
“The lead up to Anzac Day is a great time to show our veterans that they have the support of the nation,” he said.
“While most Defence personnel have a great experience and leave Defence with new skills to prosper in a civilian career, sometimes service can take a toll. I believe that we all have an obligation to provide those in hardship with the support they need at the time they need it.”
“Bravery Trust works proactively to reduce or avoid the stress that financial hardship can bring veterans and their families. Seventy per cent of those we assist are aged 50 years or younger and nearly three quarters have children to support.”
“We hope Coles customers can support Bravery Trust over the next few days by making a donation at the checkout or by buying a participating 12-pack Coles Bakery biscuit or cookie. We are also asking customers to get together with friends, family and workmate and reflect on the sacrifices being made by our veterans.”
Coles General Manager Bakery Kate Roff said Coles is proud to continue its longstanding community partnership with Bravery Trust.
“Coles has a long and proud history of supporting Bravery Trust and assisting team members who have served or are serving in the Australian Defence Force or Reserves, including our founder GJ Coles who fought in World War 1,” she said.
“Our bakers rise to the occasion for Bravery Trust every year, making nearly 500,000 Anzac biscuits in the week leading up to Anzac Day. It’s a cause our bakers love getting behind and we hope our customers can support too by buying a 12-pack Coles Bakery Anzac biscuit on or before Anzac Day.”
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Questions around this news
How does the Coles biscuit fundraising appeal support Bravery Trust?
The release says 40 cents from each qualifying 12-pack of Coles Bakery biscuits or cookies sold in-store or online during the appeal will go to Bravery Trust. The appeal runs until Anzac Day, April 25. Customers can also make a donation at the checkout.
What support does Bravery Trust provide to veterans?
According to the release, Bravery Trust helps veterans experiencing hardship as they move from military to civilian life, particularly those injured through service. Its support can include help with groceries, rent and essential bills, as well as financial counselling tailored to veterans. The release says the charity also supports veterans’ families.
What is financial counselling?
Financial counselling is support that helps people understand and manage financial difficulties. A counsellor may help someone review bills and debts, identify available assistance, communicate with creditors, and consider options for a budget. It is distinct from investment advice and does not necessarily involve managing someone’s money for them.
What are Anzac biscuits?
Anzac biscuits are a type of sweet, usually crisp biscuit associated with Australia and New Zealand. They are commonly made with ingredients such as oats, flour, sugar, butter or another fat, golden syrup, and coconut. The biscuits are linked to Anzac commemorations and are often sold or shared around Anzac Day.
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