At a glance
- Company
- JD Super
- Announcement
- Event
Key figures
- Baby formula delivery timeframe
- within 28 days
- Annual diaper distribution
- one million diaper packs annually
- Discount on milk bottles
- 50%
- Self-operated products covered by after-sales services
- over 90%
- Value of donated baby supplies
- over one million yuan
- Families receiving donated supplies
- 1,000 families
Products and programs
April 18, 2024 -- JD Super, JD.com’s omni-channel supermarket division, successfully concluded its ninth annual “Baby Party” campaign, which ran from April 1st to 14th. Collaborating with leading brands from home and abroad, the campaign introduced new products and services designed to improve the shopping experience and reduce expenses for families with newborns.
Pioneering services included the “Fresh Milk Powder Express,” guaranteeing delivery of farm-to-consumer baby formula within 28 days, and the “Free Diaper Offers for Newborns” initiative, set to distribute one million diaper packs annually. Moreover, the “Life’s First Bottle” project significantly reduces the costs of high-quality milk bottles by offering them exclusively online at a 50% discount.
JD Super’s specialized after-sales services extend to over 90% of the company’s self-operated products, offering services such as free returns or exchanges. Another highlight was the introduction of the Chun Rui milk formula, developed in partnership with Feihe, a leader in infant milk production. This collaboration ensures top-quality products at better value for families.
Additionally, JD Super launched an online portal dedicated to public welfare activities, which promotes cost-saving measures, shares knowledge on baby care, and supports charity initiatives.
As part of its commitment to philanthropy, JD Super donated essential baby supplies valued at over one million yuan to 1,000 families in the economically disadvantaged Liangshan Yi Autonomous Prefecture of Sichuan Province, supporting local parents in this region.
The 2024 Report on Cost of Childbearing and Childrearing in China shed light on the challenges faced by parents, including limited free time and growing anxiety over rising costs and product safety. JD Super aims to mitigate some of these concerns by providing support to families nationwide.
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In brief
JD Super says its ninth annual Baby Party campaign ran from April 1 to 14, featuring services and offers for families with newborns. Initiatives included delivery of baby formula within 28 days, an annual diaper distribution program and a 50% discount on selected milk bottles sold online. The company also highlighted after-sales support for more than 90% of its self-operated products and introduced Chun Rui milk formula with Feihe. A new online portal shares baby-care information and promotes cost-saving and charitable activities. JD Super says it donated baby supplies worth more than one million yuan to 1,000 families in Liangshan Yi Autonomous Prefecture, Sichuan Province. The company said the campaign aims to address concerns about childrearing costs and product safety.
Key takeaways
- The ninth annual campaign took place from April 1 to 14 and focused on families with newborns.
- JD Super described formula delivery, diaper support and discounted milk bottles among its campaign offerings.
- The company says it donated baby supplies to 1,000 families in Liangshan Yi Autonomous Prefecture.
- Chun Rui milk formula was introduced through a collaboration with Feihe.
