Fly to Chiang Mai with FREE Seats* for 72 hours only, and other routes from Kuala Lumpur to Thailand from RM99 all-in** one-way
KUALA LUMPUR, February 29, 2024 -- AirAsia continues its commitment to support the regional tourism industry by unveiling the “Takeover Thailand” campaign aimed at highlighting the ‘Land of Smiles’ as the preferred travel destination for travellers from Malaysia, Singapore and Indonesia.
AirAsia has strategically collaborated with Tay Tawan, a revered Thai celebrity as ‘AirAsia's Route Presenter for Malaysia’, to elevate the travel experience and play a pivotal role in inspiring travellers from key markets to explore the amazing Thailand.
This campaign comes at a crucial time, emphasising affordability and accessibility for travellers in the region. In celebration of the campaign, AirAsia is offering FREE Seats* from Kuala Lumpur to Chiang Mai for 72 hours only starting today until 3 March 2024 for the travel period between now and 30 November 2024. Guests can also explore other destinations such as Krabi, Phuket, Hat Yai, and Bangkok from Kuala Lumpur from RM99 all-in** one-way.
Group CEO of AirAsia Aviation Group, Bo Lingam said: “We were inspired to launch this campaign to support the recovery of the regional tourism industry and reignite the desire to explore and experience Thailand's wonders among travellers from our neighbouring countries. As an Asean-focused airline, this campaign represents AirAsia's commitment to fostering connections between people and cultures within the region.
At a glance
- Company
- AirAsia
- Announcement
- Partnership
- Location
- Kuala Lumpur, Malaysia
Key figures
- Chiang Mai base-fare offer period
- 72 hours
- Starting one-way all-in fare to other listed Thai destinations
- RM99
- Stated all-in fare for the Chiang Mai free-seat offer
- RM131
- Guests flown between Malaysia, Singapore, Indonesia and Thailand in 2023
- over two million
People
- Tay TawanAirAsia Route Presenter for Malaysia
- Bo LingamGroup CEO of AirAsia Aviation Group
Products and programs
“Thailand continues to be a favourite destination for AirAsia, attracting travellers for vacations, sightseeing, education and to visit loved ones. In 2023, we flew over two million guests between Malaysia, Singapore, Indonesia and Thailand, and look forward to increasing it this year.
“In addition to showcasing the enchanting beauty, rich culture and unforgettable experiences that Thailand has to offer, we are equally excited to offer Thais the opportunity to fly to our key markets to further stimulate travel demand both ways and contribute to the revival of economies that heavily rely on tourism.”
AirAsia Route Presenter, Tay Tawan added: “I am honoured to represent Thailand and play a role in inspiring travellers from Malaysia, Singapore and Indonesia to explore my home country. Thailand has so much to offer, from its stunning landscapes to its warm-hearted people, and I am proud to highlight these attractions with AirAsia. By connecting Malaysia, Singapore, Indonesia, and Thailand, we are not only facilitating tourism but also strengthening the bonds between our nations. Let’s take over Thailand with me and AirAsia!”
The “Takeover Thailand with Tay Tawan” campaign was officially launched at Dadi Cinema in Pavilion Kuala Lumpur, Malaysia today with over 1,000 fans across the region. The campaign is set to run until 22 September 2024.
*The FREE Seat is only applicable for the BASE FARE, excluding airport taxes, MAVCOM fee, fuel surcharges and other applicable fees. All-in fare starts at RM131 one-way. Other terms and conditions apply.
**The all-in fare is inclusive of airport taxes, MAVCOM fee, fuel surcharges and other applicable fees. Other terms and conditions apply.
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In brief
AirAsia has introduced its “Takeover Thailand” campaign to promote travel between Thailand and Malaysia, Singapore and Indonesia. The airline says it is working with Thai celebrity Tay Tawan, named its Route Presenter for Malaysia, to encourage visitors to explore Thailand. For a limited period, AirAsia is offering base-fare-only free seats on Kuala Lumpur–Chiang Mai flights, while fares to other Thai destinations from Kuala Lumpur start at RM99 all-in one-way. The campaign was launched at Dadi Cinema in Pavilion Kuala Lumpur on February 29, 2024, with more than 1,000 fans attending, and is scheduled to run through September 22, 2024. AirAsia Group CEO Bo Lingam said the initiative is intended to support regional tourism and connections between countries. The company reported flying over two million guests between Malaysia, Singapore, Indonesia and Thailand in 2023.
Key takeaways
- AirAsia launched its Thailand tourism campaign with Thai celebrity Tay Tawan as Route Presenter for Malaysia.
- Free seats on Kuala Lumpur–Chiang Mai flights apply to the base fare only and were offered for 72 hours.
- Fares from Kuala Lumpur to other named Thai destinations start at RM99 all-in one-way.
- The campaign was launched in Kuala Lumpur and is scheduled to run until September 22, 2024.
Earlier from AirAsia
- AirAsia rolls out enhanced corporate travel program with exclusive benefits for business travellers
- AirAsia contributes to strengthening of Malaysia-India relations with extensive connectivity between both countries
- AirAsia adds 1,000,000 promo seats due to increasing demand
- AirAsia reveals plan to become the world’s first low-cost network carrier during Airbus’ leadership visit
- AirAsia welcomes inaugural flight from Thiruvananthapuram to Kuala Lumpur
