Yamaha Motor to Participate in Sustainable Brands International Conference 2025 - Keynote Speeches, Product Exhibitions, and Electric Wheelchair Test Rides -

IWATA, March 4, 2025 -- Yamaha Motor Co., Ltd. (Tokyo: 7272) announces that it will participate in the 9th Sustainable Brands International Conference 2025 Tokyo Marunouchi (SB'25 TOKYO-Marunouchi), which will be held at the Tokyo International Forum on March 18 (Tue.) and 19 (Wed.). This will be the first time for the Company to participate in this conference.

Sustainable Brands holds community-driven events in various locations worldwide, bringing together sustainability leaders from around the world. These conferences are among the longest-running gatherings dedicated to discussing sustainability and growing professional networks. SB'25 TOKYO will bring together leaders in sustainability, branding, and innovation/R&D with pioneers and forward-thinking organizations from various fields to provide a valuable forum for presentations, discussions, and more aimed at ensuring we are prepared for the future.

In addition to putting up a booth throughout the event, Executive Officer AOTA, Hajime, who leads Yamaha Motor's sustainability initiatives as Chief General Manager of the Corporate Strategy Center, will deliver a speech for a plenary session on March 19 titled "Sustainability Journey: Connecting Yamaha Motor's History and Future." The Company also plans to host a luncheon and participate in panel discussions with other companies. Yamaha Motor's booth will showcase the YA-1-Yamaha Motor's first-ever motorcycle-and the P-3 outboard motor, which played a key role in driving the Company's expansion overseas, as well as have an electric wheelchair available for test rides and adorned with original accessories designed by artists from HERALBONY Inc. Through this event, the Company aims to share how Yamaha Motor has contributed to people's well-being to date and how it plans to continue making a positive impact on people's happiness in the future.

Promoting sustainability initiatives is a key element in realizing Yamaha Motor's Long-Term Vision of "ART for Human Possibilities - Let's strive for greater happiness." The Company believes that contributing to the sustainable development of societies through its business not only aligns with its corporate mission to be a Kando* Creating Company but also is the form of sustainability promotion that is expected of us. On this sustainability journey, the Company recognizes that achieving its vision for the future cannot be done alone; collaborating with other companies and organizations that share the same aspirations and commitments is essential. By participating in SB'25 TOKYO, Yamaha Motor aims to share its sustainability initiatives, challenges, and vision for the future with fellow participants and thereby aim to contribute to creating a world and environment where people can experience even greater happiness.
*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.

Exhibition: Booth Image

■ Sustainability (Initiatives for Sustainability)
https://global.yamaha-motor.com/about/csr/

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