March 3, 2025 -- JD Auto announced the launch of Xiaomi Auto’s official flagship store on JD.com on February 27, coinciding with the release of the highly anticipated Xiaomi SU7 Ultra. This significant milestone further strengthens the strategic partnership between JD Auto and Xiaomi Auto, advancing Xiaomi’s “Human x Car x Home” smart ecosystem strategy.
Customers can now visit Xiaomi Auto’s Official Flagship Store on JD.com to reserve test drives for the Xiaomi SU7 and SU7 Ultra models. The store also offers a comprehensive range of automotive products and services, including car accessories and maintenance services. To celebrate the launch, customers who reserve a test drive may have the chance to receive a collector’s model of the Xiaomi SU7 Ultra.
The flagship store features a variety of Xiaomi automotive ecosystem products, such as the Xiaomi charging station, MiJia portable car charger, car trunk organizer, car windshield sunshade, and car comfort headrest. These products cater to various needs, from charging and storage to travel, ensuring a complete and seamless user experience from purchase to usage.
At a glance
- Company
- JD Auto
- Announcement
- Partnership
- Location
- Beijing
Products and programs
On February 28, JD Auto hosted an exclusive live-streaming event at the Xiaomi Mobile Internet Industrial Park in Beijing. The event highlighted the park’s innovative culture and ecosystem layout, with a special emphasis on the design, interior features, and technological advancements of the Xiaomi SU7 Ultra.
Since 2015, JD.com and Xiaomi have built a deep cooperative relationship across multiple fields. In March 2024, Xiaomi Auto held an exclusive promotional event at JD’s Beijing headquarters. In April 2024, the two companies jointly hosted the first JD Mi Fan Festival, where the Xiaomi SU7 and various automotive products were prominently featured at JD Auto’s “internet trendsetting test drive center.”
Building on the “smart ecosystem” strategy, JD Auto and Xiaomi Auto will continue to further enhance their relationship across multiple dimensions. Leveraging JD Auto’s Tianjin New Energy Vehicle Experience Center, offline mega stores, internal purchase events, and unique resource advantages, the partnership aims to break traditional industry boundaries. This collaboration will provide users with a cost-effective, hassle-free, one-stop automotive consumption experience, driving the industry towards continuous breakthrough development.
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In brief
JD Auto says Xiaomi Auto’s official store opened on JD.com on February 27, alongside the release of the Xiaomi SU7 Ultra. Visitors can reserve test drives for the SU7 and SU7 Ultra, and the store sells automotive accessories and provides maintenance services. A February 28 livestream at Xiaomi’s Mobile Internet Industrial Park in Beijing featured the SU7 Ultra’s design, cabin and technology. The companies’ collaboration builds on work dating to 2015, including events in 2024. JD Auto and Xiaomi Auto say they plan to deepen cooperation through online and offline channels, including JD Auto’s experience center in Tianjin and its stores and employee purchase events. They describe the goal as making automotive shopping more convenient and integrated for customers.
Key takeaways
- Xiaomi Auto’s official JD.com flagship store opened on February 27.
- Customers can reserve test drives for the Xiaomi SU7 and SU7 Ultra.
- The store features car accessories and maintenance services.
- JD Auto and Xiaomi Auto say they intend to expand their cooperation across online and offline channels.
