At a glance
- Company
- JD Auto
- Announcement
- Event
Key figures
- Model 3 usage-rights winners
- seven
- Maximum usage-rights period
- up to 10 years
- Cybertrucks for Kids giveaway
- 10
- Physical gifts
- ten million
- Virtual red envelopes
- 1 billion RMB
Products and programs
December 30, 2023 -- JD Auto, the omni-channel automotive division of JD.com, in partnership with Tesla, made an announcement on December 26th, unveiling an exclusive New Year’s Eve lottery during the December 31st broadcast of the Hunan TV New Year’s Gala. The event’s highlight is a giveaway where seven lucky winners will receive up to 10 years of usage rights for a Tesla Model 3 Refresh Edition, along with a separate giveaway of an additional 10 Cybertrucks for Kids.
This highly-anticipated New Year’s Eve show, exclusively sponsored by JD.com, has garnered significant popularity among China’s youth. Participation is simple and convenient: viewers need to open the JD App at 8:00 PM on December 31st. In addition to the Tesla prizes, JD will be generously giving away ten million physical gifts and 1 billion RMB in virtual red envelopes.
A testament to the strong history of collaboration between JD Auto and Tesla is the successful launch of Tesla’s flagship store on JD.com on February 14th. The store features a diverse array of products, including charging equipment, accessories, and fashion apparel, covering over 200 types of products across 22 categories. The store’s launch generated immense interest, with the keyword “Tesla” receiving nearly five million searches on JD.com and attracting nearly 700,000 followers within the first 48 hours.
The partnership extends beyond merchandise. JD Auto and Tesla are also working together in online and offline services, cultural and peripheral product promotions, and extensive cooperation in logistics and installation services for automotive products such as charging stations.
In addition to the lottery, JD Auto is offering extra year-end rewards for car owners during the New Year period. These include complimentary services and products like oil maintenance, tires, in-car storage boxes, electric bicycles, car washes, wipers, JD Auto Max memberships, and substantial discounts on new car purchases.
JD has been actively strengthening its presence in the automotive sector since it launched its online automotive product business in 2018. In October 2022, JD Auto expanded its offerings by launching new energy vehicle experience centers in various cities, providing a holistic solution for automotive needs. In June 2023, JD Retail consolidated its automotive ventures by establishing the JD Auto business unit, aimed at offering an integrated platform for vehicle owners, encompassing everything from purchase to maintenance.
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In brief
JD Auto says it is partnering with Tesla on a New Year’s Eve lottery featured during the December 31 broadcast of the Hunan TV New Year’s Gala. The promotion includes usage rights for Tesla Model 3 Refresh Edition vehicles and a separate giveaway of Cybertrucks for Kids. Viewers can participate through the JD App at 8:00 PM on December 31. JD also plans to distribute physical gifts and virtual red envelopes. The announcement notes the companies’ wider collaboration, including Tesla’s JD.com flagship store and work on product sales, automotive services, logistics and installation. JD Auto is also promoting year-end offers for car owners, such as maintenance, car washes and discounts on new-car purchases. The release describes JD’s automotive business expansion, including experience centers and the formation of its JD Auto business unit.
Key takeaways
- The lottery is scheduled for the December 31 broadcast of the Hunan TV New Year’s Gala.
- Seven winners can receive up to 10 years of usage rights for a Tesla Model 3 Refresh Edition.
- A separate giveaway includes 10 Cybertrucks for Kids.
- JD says its work with Tesla also spans retail, services, logistics and installation.
