At a glance
- Company
- Yamaha Motor Co., Ltd.
- Ticker
- Tokyo: 7272
- Announcement
- Partnership
- Location
- Iwata
People
- Philippe ArestenCEO of Electric Motion SAS
Products and programs
IWATA, November 8, 2024 -- Yamaha Motor Co., Ltd. (Tokyo: 7272) announces that it has invested in French EV company Electric Motion SAS (hereafter, "Electric Motion"), a company that develops and manufactures electric motorcycles for trials and off-road riding. The aim of this investment is to raise the presence of both companies in the electric motorcycle market as well as to delve into the possibilities available with electric motorcycles for competition. As strategic partners, the two companies will bring together their respective expertise and capabilities to explore collaborative avenues in technology development.
Since its founding in 2009, Electric Motion has sold its products under the "EM" brand name in approximately 40 countries around the world-including Japan--and is steadily increasing its presence in the market for competition trials and off-road bikes. Electric Motion's products have achieved spectacular results in the Trial World Championship, the FIM E-Xplorer World Cup--the world's premier electric off-road motorcycle racing series--and other events.
Yamaha Motor, in line with its Yamaha Motor Group Environmental Plan 2050, is working toward being carbon neutral* throughout all of its supply chains, including the company's business activities by 2050. As we strive to achieve a more sustainable world, Yamaha Motor will continue to promote the research and development of technologies and products that contribute to sustainability.
*Other emissions outside of business activities that include offices, factories, and energy purchases (Scope 1 and 2) that include product use and raw material procurement.
Epure FACTOR-e electric trials bike by Electric Motion SAS
■ Electric Motion SAS Overview
Representative: Philippe Aresten (CEO)
Headquarters: ZAC de Cantaussel, 86 impasse de la Pépinière, 34670 Saint Brès, France
Established: 2009
Business: Development, manufacture, and sale of electric trials and off-road motorcycles
Website: https://em-motorcycles.com/
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In brief
Yamaha Motor Co., Ltd. says it has invested in Electric Motion SAS, a French maker of electric trials and off-road motorcycles. The companies plan to act as strategic partners and combine their capabilities to explore joint technology development, with an emphasis on electric motorcycles for competition. Yamaha says the investment is intended to strengthen both companies’ position in the electric motorcycle market and examine opportunities in competitive riding. Electric Motion, founded in 2009, sells products under the EM brand in about 40 countries, including Japan. Its motorcycles have competed in events including the Trial World Championship and FIM E-Xplorer World Cup. Yamaha also says the move aligns with its work toward carbon neutrality across its supply chains by 2050.
Key takeaways
- Yamaha Motor invested in French electric motorcycle company Electric Motion SAS.
- The companies will explore collaborative technology development as strategic partners.
- Electric Motion makes electric trials and off-road motorcycles and sells under the EM brand.
- Yamaha says the investment supports its wider sustainability and carbon-neutrality efforts.
Earlier from Yamaha Motor Co., Ltd.
- Yamaha Motor Launches Next-Generation High-Speed Dispenser YRM-D - Achieving both compactness and industry-leading dispensing performance with ease of use -
- Yamaha Motor to Completely Overhaul Employee Uniforms After Nearly 40 Years - Uniforms Created by Employees, Reflecting a Diversity of Work Styles and Workforce -
- Yamaha Motor Introduces New Personnel System - Expanding Employee Career Opportunities and Empowering Individual Challenges and Achievements -
- Yamaha Motor Completes Expansion and Renovation at Hamamatsu Robotics Office - Achieve Yamaha Motor's First Carbon Neutral Factory -
- Yamaha Motor Releases New YK1200XG SCARA Robot and RCX341 Dedicated Controller - Achieving Industry-Leading Cycle Times with a 1,200mm Arm Length and a Maximum Payload of 50kg -
