At a glance
- Company
- Yamaha Motor Co., Ltd.
- Ticker
- Tokyo: 7272
- Announcement
- Award
- Location
- Iwata
Key figures
- Consecutive years receiving a Red Dot Design Award
- 14 years
- Year the award run began
- 2012
- NMAX on-sale start
- 2015
Products and programs
IWATA, April 23, 2025 -- Yamaha Motor Co., Ltd. (Tokyo: 7272) announced that its NMAX 125 Tech MAX scooter has won the globally-prestigious Red Dot Award: Product Design 2025, marking the 14th year in a row-every year since 2012-that a Yamaha Motor product has received a Red Dot Design Award.
The award-winning model is based on the NMAX, which has been on sale since 2015. It faithfully inherits the DNA of the MAX Series line of sport scooters popular in Europe and Japan, condensing novel styling and a sporty ride into a compact body. The 2025 NMAX was designed to be the best sport scooter aptly sized to fit the human body, i.e., the goal was to create a fun vehicle that offers a level of control that feels like it is an extension of the rider's body.
The NMAX is positioned as the most user-friendly model in the MAX Series, and to take it to its next stage of evolution, "Condensed Elements" was the design theme chosen. While improving onboard comfort and convenience for the rider, the adoption of small LED lighting for the front and rear and a new TFT instrument cluster helped achieve a more compact machine size. The NMAX 125 Tech MAX that received the award is a deluxe version and features a higher quality seat and color scheme compared to the standard model.
The Red Dot Design Awards, organized by Germany's Design Zentrum Nordrhein Westfalen, are widely recognized as one of the most prestigious design awards in the world.
NMAX 125 Tech MAX
・Yamaha Motor Design Award website
https://global.yamaha-motor.com/design_technology/design/awards/
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Questions around this news
What is the NMAX 125 Tech MAX?
It is Yamaha Motor’s deluxe version of the NMAX 125 scooter. The release says it has a higher-quality seat and a different color scheme from the standard model. The NMAX model has been on sale since 2015 and is positioned as the most user-friendly scooter in Yamaha Motor’s MAX Series.
Why did the NMAX 125 Tech MAX win a Red Dot Award?
The Red Dot Award: Product Design 2025 recognized the scooter’s design. The release describes its design goal as creating a compact sport scooter that feels well matched to the rider’s body and offers a sense of control. Small front and rear LED lights and a new TFT instrument cluster were among the features used to achieve a more compact design.
What is the Red Dot Design Award?
The Red Dot Design Awards recognize product design and are organized by Germany’s Design Zentrum Nordrhein Westfalen. The release describes the awards as widely regarded among the world’s most prestigious design awards. The NMAX 125 Tech MAX received the Product Design award for 2025.
What does a TFT instrument cluster do on a scooter?
A TFT instrument cluster uses a thin-film transistor display to present information to the rider. Depending on the vehicle, it can show items such as speed, fuel level, warning indicators, or selected settings. Its layout and visibility can affect how easily a rider reads information while operating the vehicle.
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