JD.com Sets New 11.11 Sales Record with 40% Growth in Shoppers and Nearly 60% Increase in Orders – 2025 Singles’ Day Breaks all Previous Sales Records

Beijing, China, November 12, 2025 -- JD.com announces it has set a new record for sales during the 11.11 Grand Promotion (Singles’ Day). As of 11:59 PM (UTC+8) on November 11, the number of customers making a purchase during the grand promotion increased by 40% year-on-year and order volume increased by nearly 60%.

Leveraging a robust supply chain, JD.com continues to deliver high-quality products at more affordable prices to customers, achiveing strong growth in both core categories and innovative businesses. Thanks to the application of automation and AI technology in logistics, 95% of retail orders are fulfilled within 24 hours, and customers in nearly 100 cities across China can enjoy real-time, up-to-the-minute delivery.

Some highlights as of 11:59 PM on November 11 include (YoY):

Further enhanced operational efficiency and innovative service experiences for core categories

• Home appliances and home living business saw robust growth, sales of over 2,000 brands increased by 100%; Sales of flagship new products drive a 150% year-on-year increase; Integrated delivery and installation orders surged by more than 90%.
• AI-powered electronics experienced explosive growth, as AI tablets achieved a 200% year-on-year sales increase, and AI glasses, speakers, and home storage devices all recorded growth of over 100%.
• Nearly 2,000 brands and 500 subcategories across apparel, beauty, and sports posted doubled sales increases, while JD Super, the supermarket division, saw more than 30,000 brands achieve over 100% year-on-year growth in sales.

Innovative Businesses Show Strong Growth in First Singles’ Day

• JD Food Delivery onboarded over 2 million quality restaurants, with daily orders from the top 300 brands surging 13 times compared to the service’s launch month.
• 7FRESH Kitchen, renowned for its fresh, transparent cooking, gained popularity, achieving a three-day re-order rate triple the industry average while driving a 12%+ increase in orders for nearby restaurants within a three-kilometer radius.
• In Harbin, 7FRESH Gourmet Mall emerged as a trending landmark, boosting visitor traffic by 80% month-over-month during Singles’ Day.
• JD’s healthy food brand, 7FRESH Cuisine, launched over 150 tasty dishes, attracting 200% more new users month-over-month.
• JD Travel delivers affordable, high-quality experiences, with hotel orders soaring eightfold and air ticket orders rising 6.3 times year-over-year.
• JD Home Cleaning services saw transaction volume grow over 200% year-over-year, with self-operated appliance cleaning orders up 210% and laundry services up 300%.
• Hairy crabs, sourced directly from farms and delivered to Hong Kong’s Kai Bo Supermarkets in as fast as 12 hours, achieved weekly sales surpassing 15% of the previous year’s annual total.

Driving omnichannel growth through innovative retail formats

• JD.com’s offline electronics stores have expanded to over 4,200 locations, with a year-on-year sales growth of 100%.
• The offline complex, JD Mall, saw strong growth, with home living sales increasing by 162%.
• JD Auto’s in-store services, spanning over 3,000 locations nationwide, saw order volume more than double year-on-year.
• 7FRESH Supermarket’s online orders increased 180% year-on-year.
• JD Cross-Border upgraded its National Pavilion strategy, resulting in a 12-fold month-over-month increase in channel transaction volume. Sales of 1,500 imported brands on JD Cross-Border increased by three times.
• JD Global Sales expanded direct mail to 36 countries, with sales and orders in markets like Japan, Korea, Singapore, Malaysia, Thailand, and Australia doubling year-on-year.

Enabling brands and merchants to achieve sustainable and efficient growth

• Over 2,000 brands in home appliance and home living, and near 2,000 brands across apparel, beauty, and sports posted doubled sales increases.
• JD Super, the supermarket division, saw more than 30,000 brands achieve over 100% year-on-year growth in sales.
• JD Health reported sales for over 2,500 brands of essential and chronic disease medications, alongside near 100 nutritional supplement categories, also exceeding 100% growth year-over-year.
• Live-streaming commerce continued to grow. Orders from JD Merchandising Manager livestreaming room increased by more than 150% , and total user watch time grew by three times. More merchants than ever joined livestreaming, with the number of merchant-hosted livestreams rising by three times compared with same period last year, and viewing time expanding by 2.5 times.
• JD Auction attracted over 40 million participants throughout the event cycle, with core auction items drawing 13 times more viewers and 17 times more bidding reservations month-over-month.

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