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JD.com Partners with Inditex to Launch Massimo Dutti Flagship Store

  • 2 min read
  • JD.com

At a glance

Company
JD.com
Announcement
Partnership
Location
China

Key figures

Products planned for the flagship store
nearly 1,000
JD platform users cited
nearly 600 million
JD PLUS paid members cited
36 million
Annual spending compared with regular customers
ten times more
Inditex stores worldwide
over 5,690
Inditex brands cited
seven

People

  • Xiangying KongVice President of JD.com and Head of JD Fashion
  • Eugenio Bregolat LukashovPresident of Inditex Greater China

Products and programs

  • Massimo Dutti flagship store
  • Men’s and women’s wear
  • Accessories
  • JD-exclusive items

New Partnership Brings Exclusive High Fashion Collection to JD.com Ahead of 618 Grand Promotion

June 3, 2024 -- JD.com, a global leader in e-commerce and China’s largest retailer, today announced a strategic partnership with Inditex, one of the world’s largest fashion retailer. This partnership will introduce a flagship store for Inditex’s fashion brand, Massimo Dutti, on JD.com’s marketplace on June 3rd, as part of the Inditex’s broader efforts to cater to the needs of China’s vast digital consumer base.

The Massimo Dutti flagship store will offer nearly 1,000 products, including men’s and women’s wear, accessories, and exclusive items specifically for JD customers. These exclusive products will be featured prominently during JD’s upcoming 618 Grand Promotion, China’s largest mid-year shopping festival. JD shoppers will enjoy a variety of Member benefits and premium service.

As the world’s largest e-commerce market, China continues to attract global fashion retailers. With nearly 600 million users, including 36 million JD PLUS paid members who spend on average ten times more annually than regular customers, JD’s platform is uniquely suited to reach Inditex’s target audience for Massimo Dutti.

“JD.com has long been the gateway for international brands to connect with Chinese consumers,” said Xiangying Kong, Vice President of JD.com and Head of JD Fashion. “Our partnership with Inditex highlights our commitment to bringing premium quality products to our customers. We look forward to exploring new ways to engage and interact with our users.”

Eugenio Bregolat Lukashov, President of Inditex Greater China, said: “China is a strategic market for Inditex. The arrival of Massimo Dutti at JD.com represents a notable manifestation to keep deepening the digital transformation of the Group in the Chinese market. As a leading e-commerce platform in China, JD.com is a solid partner for us to continue to build an integrated experience for our customers “, Mr. Bregolat claimed.

Massimo Dutti’s parent group, Inditex, now operates over 5,690 stores worldwide under seven renowned brands, including Zara, Massimo Dutti, Oysho and Zara Home etc. This partnership underscores JD.com’s role as a premier platform for international brands seeking to meet the growing demand for high-end goods among Chinese consumers. With this collaboration, JD.com continues to expand its portfolio of fashion offerings, providing its customers with unparalleled access to global fashion brands.

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In brief

JD.com says it has formed a partnership with Inditex to open a Massimo Dutti flagship store on its marketplace on June 3, 2024. The store is expected to feature nearly 1,000 items, including clothing for men and women, accessories and products reserved for JD customers. The company says those exclusive items will receive prominent placement during its 618 shopping promotion. JD also cites its user base and paid membership program as a way to connect the brand with Chinese shoppers. Inditex’s Greater China president described the launch as part of the group’s efforts to deepen its digital presence in China. The release also notes that Inditex operates more than 5,690 stores across seven brands worldwide.

Key takeaways

  • Massimo Dutti’s JD.com flagship store is scheduled to launch June 3, 2024.
  • The store will offer nearly 1,000 products, including clothing, accessories and JD-exclusive items.
  • JD says selected exclusive products will be featured during its 618 promotion.
  • Inditex says the partnership supports its digital development in the Chinese market.

Earlier from JD.com

  1. JD.com’s 2024 618 Grand Promotion: Boosting Consumption Through Tech and Service Innovations
  2. JD.com Launches JD NOW: Transforming On-Demand Retail with Instant Delivery
  3. JD.com Recognized in FORTUNE China’s ESG Impact List for Third Consecutive Year
  4. JD.com Teams Up with Brands to Launch “Trade-in Alliance for Household Appliances and Home Goods”
  5. JD.com Debuts AI Digital Representative of Founder Richard Liu During Livestream, Drawing 20 Million Views in Under One Hour
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