At a glance
- Company
- Ampol Foodary
- Announcement
- Product
Key figures
- Purchases required for loyalty reward
- four coffees and/or hot beverages
- Reward
- fifth coffee or hot beverage of regular size for free
- Stores receiving heated food products
- 54 stores
- Foodary Lasagna Toppa retail price
- $4.50
- Foodary Cheese Potato Bites retail price
- $5.00
- Cheese Potato Bites pack size
- eight pieces
People
- Jenny O'ReganChief Brand Officer, Ampol
Products and programs
May 14, 2024 -- Ampol Foodary has introduced a new loyalty program that rewards customers for enjoying Foodary coffee.
Under the new program, customers who buy four coffees and/or hot beverages* will be able to redeem their fifth coffee or hot beverage of regular size for free.
The new loyalty cards are available in-store at participating Ampol Foodary locations.
Jenny O'Regan, Chief Brand Officer, Ampol, said: "Our customers love the coffee at our Ampol Foodary stores, and we want to reward them for their loyalty.
“Our customers have such a strong affinity for Foodary coffee as bold, full of flavour, and setting a positive tone for the rest of their day.
“We are confident that this passion for Foodary coffee from our customers will continue with this new loyalty program.”
The new coffee loyalty program is available now and can be redeemed at all Ampol Foodary stores nationwide where barista or push-button machine coffee is available.
In addition, Ampol Foodary is adding new delicious private label products to its heated food range across 54 stores, including the Foodary Lasagna Toppa and Foodary Cheese Potato Bites.
The Foodary Lasagna Toppa is made with New Zealand beef mince, cooked in a rich Bolognese sauce, and topped with pasta and cheese. The entire creation is then encased in a golden crumb. It will retail for $4.50.
The Foodary Cheese Potato Bites are croquette-like snacks that come in eight pieces, and will retail for $5.00.
“The Foodary Lasagna Toppa and the Foodary Cheese Potato Bites are oven-baked and ready to be enjoyed while on the go,” Jenny said.
“Our merchandise team have developed the new delicious heated food range, which we are sure our customers will love.”
The Foodary Lasagna Toppa and Foodary Cheese Potato Bites will be available from participating Ampol Foodary stores from early June.
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In brief
Ampol Foodary has launched a coffee loyalty offer and added items to its heated food range. Customers who purchase four coffees or hot beverages can redeem a regular-size coffee or hot beverage at no charge, using loyalty cards available at participating locations. The program is available nationwide at Foodary stores offering barista-made or push-button machine coffee. Separately, the company says its new private-label heated foods are being introduced across 54 stores. They include a lasagna-topped snack priced at $4.50 and cheese potato bites sold in packs of eight for $5.00. Both items are oven-baked, according to the release, and are expected to reach participating stores from early June.
Key takeaways
- The loyalty offer provides a free regular-size coffee or hot beverage after customers buy four.
- Coffee loyalty cards are available at participating stores, and the offer applies nationwide where coffee is available.
- The heated food range is being added across 54 stores.
- The Lasagna Toppa is priced at $4.50; Cheese Potato Bites cost $5.00 for eight pieces.
