March 26, 2024 -- On March 22nd, JD Super, the online supermarket division of JD.com, and Quinta do Noval, a renowned Portuguese port wine producer, formalized a strategic cooperation agreement at the Portuguese Embassy in Beijing. The partnership is set to enrich the Chinese market with premium Portuguese port wines, marking a significant milestone in wine retail through direct procurement.
The Portuguese Ambassador to China, H.E. Paulo Jorge Nascimento, hailed the partnership as a gateway for Chinese consumers to explore Portugal’s culture through its wines. Quinta do Noval, known for its vintage port wines sourced from the Douro River region, is poised to captivate Chinese wine enthusiasts with its unique flavors.
Xavier Sanchez, marketing and sales director of AXA Millésimes, which includes Quinta do Noval in its portfolio, highlighted the winery’s rich history dating back to 1715. Renowned for its single-vineyard grapes, Quinta do Noval promises an authentic Portuguese wine experience.
At a glance
- Company
- JD Super and Quinta do Noval
- Announcement
- Partnership
- Location
- Beijing, China
Key figures
- Late Bottled Vintage Port vintage
- 2016
- Quinta do Noval history dates back to
- 1715
People
- Paulo Jorge NascimentoPortuguese Ambassador to China
- Xavier SanchezMarketing and sales director of AXA Millésimes
- Edward RaggChina-based Master of Wine
- Lv YangMaster Sommelier
Products and programs
JD Super, observing the heightened demand for premium wines among Chinese consumers, pledged to meet their evolving preferences through this direct procurement partnership. This collaboration broadens the diverse selection of Portuguese wines on JD Super’s platform, making high-quality wines more accessible to Chinese consumers.
The ceremony showcased Quinta do Noval’s flagship wines, including Fine Ruby Port, Late Bottled Vintage Port 2016, and 10 Year Old Tawny Port, all of which received acclaim from attending sommeliers. Edward Ragg, a China-based Master of Wine, and Mr. Lv Yang, the world’s first and only Chinese Master Sommelier, were present at the event to offer professional insights on the wines. The full range of Quinta do Noval wines will soon be available on JD Super.
JD Super’s overseas procurement team, known for its meticulous selection process, sources directly from key production regions to ensure the highest quality for consumers. Leveraging JD’s advanced digital and supply chain capabilities, JD Super and Quinta do Noval are set to enhance operational and marketing strategies, aiming to deliver an unmatched wine purchasing experience in China.
Looking ahead, JD Super is committed to expanding its presence in major wine-producing regions, leveraging its platform to maximize cost-efficiency, and delighting consumers with its commitment to quality and service.
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Questions around this news
What does the JD Super and Quinta do Noval agreement cover?
The agreement is a strategic cooperation focused on bringing Quinta do Noval’s Portuguese port wines to JD Super’s Chinese platform through direct procurement. The release says the collaboration will broaden JD Super’s selection of Portuguese wines and use the partners’ digital, supply chain, operational and marketing capabilities to support the offering.
What is port wine?
Port is a fortified wine traditionally associated with Portugal. Its production involves adding a grape spirit during fermentation, which raises the alcohol content and leaves some natural grape sugar in the wine. Port comes in several styles, which can differ in color, sweetness, aging method and whether the grapes come from a single harvest.
What does direct procurement mean in retail?
Direct procurement is a sourcing arrangement in which a retailer buys goods from a producer or supplier without relying on some intermediaries. Depending on the agreement, it can give the retailer a closer role in selecting products, coordinating supply and planning how items are offered to customers. The term alone does not specify pricing or delivery arrangements.
