In brief
Frasers Property (Thailand) Public Company Limited says its Silom Edge App received two honors at the 2023 MobileWebAwards and a Silver distinction in the Services & Utilities category at the W3 Awards. The company describes the app as a digital service tool for tenants and building users at Silom Edge, a mixed-use development in Bangkok. Features include QR-code-based access, visitor pre-registration, maintenance reporting, parking availability information, and notices about activities and promotions. Frasers Property Thailand says the app is intended to make office services more efficient and support retail marketing at the development. The company also says the awards recognize Silom Edge’s service offerings for tenants and other users.
Key takeaways
- The Silom Edge App received two recognitions at the 2023 MobileWebAwards.
- The app earned a Silver distinction in the Services & Utilities category at the W3 Awards.
- Features include access and visitor QR codes, repair reporting, parking information, and notifications.
- The app serves tenants and building users at the Silom Edge mixed-use development in Bangkok.
Bangkok, April 11, 2024 -- 
’Silom Edge’, a new Sandbox Community and mixed-use development in Bangkok’s CBD presented by Frasers Property (Thailand) Public Company Limited, proudly announced the success of the Silom Edge Application (“Edge App”). Designed to enhance convenience for tenants and building users, the app recently won two prestigious awards on the global stage.
The Edge App was recognised as an exceptional mobile application by the Web Marketing Association (WMA), an assessment institute renowned for its high standards in internet marketing and website development, at the 2023 MobileWebAwards in two categories: Best Other Mobile Application and Best of Show Mobile Application. It also received creative affirmation at the W3 Awards, hosted by the Academy of Interactive & Visual Arts (AIVA), an accomplished group of design professionals respected in advertising and marketing media, securing a Silver-level distinction for mobile app development in the Services & Utilities category.
Winning these awards reaffirms the excellence of the “Silom Edge” as the New Sandbox in enhancing services for tenants and building users. Developed with the theme of “Smart Application to Simplify Your Daily Life”, the Edge App boosts efficiency and simplifies the process of office service usage, while also extending marketing efforts within the mixed-use development's retail space. Notable features of the Edge App include:
- Seamless Entry and Exit with Scan Technology: Facial recognition technology for building access was introduced to ensure added convenience, enabling everyone to enter and exit the premises via QR code scanning using the app
- Advanced Visitor Access Card Issuance: Enhances convenience and optimizes time management for external visitors by supporting pre-registration through the app, facilitating the issuance of QR codes.
- Reporting Repairs at your Fingertips: Allows users to report maintenance and repair cases through the app to expedite the process and simplify paperwork, as well as facilitate the entry of service providers.
- Parking Space Check: Enables users to locate parking availability in advance before reaching the premises, assisting in travel planning.
- Notification of Engaging Events and Information: Activities, services, and promotions are communicated directly to app users.
Silom Edge is committed to enhancing its seamless service offerings, aiming to elevate convenience and align with the needs of modern lifestyles, all while creating exceptional experiences for both tenants and service users.
*Sample Application Interfaces
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Questions around this news
What features does the Silom Edge app offer tenants and building users?
The app supports QR-code scanning for building entry and exit, visitor pre-registration and QR-code issuance, and reporting maintenance or repair requests. Users can also check parking availability before arriving and receive information about activities, services and promotions at the development.
How does the app support access for external visitors?
Visitors can be pre-registered through the app, which facilitates issuing them QR codes for access. The release also describes app-based QR-code scanning for entering and leaving the premises. It presents these features as ways to make access more convenient and reduce time spent on visitor management.
What is a mixed-use development?
A mixed-use development combines more than one type of use within a coordinated project or area. Common examples include combining offices, shops, homes, restaurants or leisure facilities. The particular mix varies from one development to another.
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- Frasers Property Thailand with its integrated real estate platform achieves stable profit for 1Q FY2024 financial results
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