Federal Territory of Kuala Lumpur, Malaysia, March 27, 2024 -- Kuala Lumpur, Malaysia - Mar 27, 2024 – GoFluence, previously known as Modello, announces a significant milestone with its strategic rebranding and ambitious expansion into the Asia Pacific region, introducing its services to Asia Pacific Region. Since its establishment in 2018 as Malaysia's pioneering influencer marketing platform, GoFluence has been at the forefront of digital innovation. Today, it takes a significant leap forward, underpinned by its unique, proprietary algorithm that sets a new standard in influencer marketing. By analyzing vast amounts of data, the algorithm provides insights into influencer performance, audience demographics, and content effectiveness, offering a tailored approach that transcends traditional marketing strategies.
Strategic Growth Across Taiwan, Thailand, Vietnam, and Indonesia
This strategic expansion leverages GoFluence's technological edge to reshape the influencer marketing landscape across the Asia Pacific. By entering Taiwan and quickly extending its reach to Thailand, Vietnam, and Indonesia, GoFluence aims to empower brands and influencers with unparalleled precision in campaign targeting and execution.
In brief
GoFluence says it is expanding its influencer marketing services across the Asia Pacific after a strategic rebranding from Modello. The Kuala Lumpur-based company reports that it has entered Taiwan and plans to extend its reach to Thailand, Vietnam and Indonesia. It says its proprietary algorithm analyzes data on influencer performance, audience demographics and content effectiveness to inform campaign planning. GoFluence also describes its regional growth as part of a commitment to economic empowerment and sustainable development, citing recognition with the Sustainable Development Award for SDG Goal No. 9. Founder and CEO Same Tham says the platform is intended to help people share their voices and connect brands with influencers. The company says it supports brands, influencers and small and medium-sized enterprises through digital marketing services.
Key takeaways
- GoFluence announced its Asia Pacific expansion following a rebranding from Modello.
- The company says it has entered Taiwan, with plans to reach Thailand, Vietnam and Indonesia.
- GoFluence says its algorithm evaluates influencer, audience and content data to guide campaigns.
- The company cites recognition with the Sustainable Development Award for SDG Goal No. 9.
Commitment to Economic Empowerment Through Digital Innovation
GoFluence's expansion is driven by a commitment to economic empowerment and sustainable development, as evidenced by its recognition with the Sustainable Development Award for SDG Goal No. 9. The platform's innovative approach not only fosters economic growth and job creation across the Asia Pacific but also supports SMEs and influencers in leveraging digital platforms for sustainable business growth.
From the Founder's Desk: Everyone's an Influencer
"As we step forward with GoFluence, we're tapping into something timeless—word-of-mouth marketing, the oldest way to spread the word, now powered by technology. Everyone has the potential to influence. GoFluence is built on this simple but powerful idea. It’s more than a platform; it's a lifestyle that celebrates the impact of everyday conversations turned digital. Through GoFluence, we're not just connecting brands with influencers; we're empowering everyone to share their voice, make an impact, and truly influence. This is what we stand for—making everyone an influencer, rooted in the oldest form of trust: a recommendation from one person to another." - Same Tham, Founder & CEO, GoFluence
As the leading Influencer Marketing Self-Serve Platform, GoFluence is revolutionizing how influencers and brands collaborate through advanced digital solutions. Headquartered in Kuala Lumpur and expanding throughout the Asia Pacific, GoFluence is dedicated to delivering impactful partnerships and advancing the digital economy with its proprietary algorithm. To learn more about how GoFluence is changing the influencer marketing landscape, visit http://www.gofluence.io/
Contact Info:
Name: Syaliza Manaf
Email: Send Email
Organization: GoFluence
Website: http://www.gofluence.io/
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Questions around this news
What countries is GoFluence expanding into?
The release says GoFluence is expanding in the Asia Pacific, entering Taiwan and extending its reach to Thailand, Vietnam, and Indonesia. It describes the expansion as a way to help brands and influencers target and execute campaigns across these markets. It does not provide specific launch dates or details about the services available in each country.
What does GoFluence’s algorithm analyze?
According to the release, the platform’s proprietary algorithm analyzes data to provide insights into influencer performance, audience demographics, and content effectiveness. GoFluence says these insights support a tailored approach to influencer marketing. The announcement does not describe the algorithm’s technical methods, the data sources it uses, or how its performance is measured.
How does algorithm-driven influencer marketing work?
In general, algorithm-driven influencer marketing uses data analysis to help assess which creators, audiences, and content may suit a campaign. The analysis can inform decisions such as selecting potential partners and tailoring messages to an intended audience. The specific data, methods, and recommendations depend on the platform and are not the same across all services.
What does the release say about GoFluence’s economic empowerment goals?
The release links the company’s regional expansion to economic empowerment and sustainable development, and says it received a Sustainable Development Award for SDG Goal No. 9. It also says the platform aims to support small and medium-sized enterprises and influencers in using digital platforms for business growth. It provides no figures on jobs created or economic impact.
