At a glance
- Company
- NitroPress
- Announcement
- Product
- Location
- London, United Kingdom
Key figures
- Funds raised on Indiegogo
- over $800k
- Nitro cold brew price cited
- around $5/cup
- Premium draft latte price cited
- up to $7
- Homemade coffees cited for payback estimate
- 70
- Preparation time
- 5-8 seconds
People
- Jack HatfieldFounder and CEO
- Chris WoodsContact
Products and programs
Live on Indiegogo, The NitroPress is revolutionizing nitro drinks at home - no consumable gas cartridges required.
London, United Kingdom, October 27, 2023 -- NitroPress, the revolutionary new beverage machine to make nitro drinks at home, is live on the global crowdfunding platform Indiegogo and a breakout crowdfunding success story having already raised over $800k.

For anyone unfamiliar with the "nitro" buzz — nitro refers to the infusion of nitrogen gas into beverages, resulting in a unique and delightful drinking experience. Nitro drinks are smooth, creamy, and naturally sweet with no sharp acidity or fizziness; just velvety joy for the taste buds. Offering a laid back alternative to carbonated drinks, nitro drinks can be a rare treat sold at a premium price.
“Nitro Cold Brew retails at around $5/cup in coffee chains, and up to $7 for the premium draft lattes from the likes of Starbucks and La Colombe. Now you can create those exact drinks over and over again at home, without breaking the bank,” says founder and CEO Jack Hatfield on the inspiration behind the project. “At $5 a cup in Starbucks, the NitroPress will pay itself off in just 70 home made coffees, representing massive value, as well as speed and ease of use.”
NitroPress, the ultimate nitro drink machine, is a game-changer for anyone who enjoys nitro-infused drinks such as cold brew coffee, iced tea, beer, cocktails, and more. With NitroPress, users can elevate their beverage experience with a perfect pour, cascading effect, and a creamy head that was once exclusive to high-end coffee shops and breweries— no consumable gas cartridges required. It works by utilizing the nitrogen content already in the atmosphere, so it doesn't need to be bottled up in a factory half way around the world.
The design of the NitroPress is engineered for user-friendliness, featuring intuitive controls that enable users to adjust the nitro gas pressure, thereby offering complete control over the texture and pour of their nitro beverages. To get started, users simply select their chosen drink and add it into the NitroPress dispenser, dock the dispenser into the Docking Station, and press the 'charge' button for 5-8 seconds until the drink is ready. Infuse coffee, fruit drinks and cocktails with nitro and open up a world of mixology right at home.
Compact and portable, the NitroPress is designed to seamlessly integrate into any kitchen or workspace, ensuring that the premium nitro beverage experience is always within arm's reach.
“Our goal is to empower beverage enthusiasts, from the casual coffee lover to the aspiring mixologist, by giving them the tools to create truly remarkable nitro-infused drinks at home or in your business,” adds Hatfield.
NitroPress is currently live and available to support on Indiegogo: www.indiegogo.com/projects/nitropress-the-ultimate-nitro-drink-machine
About NitroPress
Create cafe style NitroPress Coffee without leaving home. Smooth, sweet, sugar & dairy free.
For more information on NitroPress please visit nitropress.com
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Contact Info:
Name: Chris Woods
Email: Send Email
Organization: NitroPress
Website: https://nitropress.com/
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In brief
NitroPress says its home beverage machine is now available through an Indiegogo campaign, which the company reports has raised more than $800,000. The device is designed to infuse drinks using nitrogen from the atmosphere, without requiring disposable gas cartridges. Users can adjust pressure and prepare beverages by placing the dispenser in its docking station and pressing a charge button; the release says preparation takes 5–8 seconds. The company lists cold brew, iced tea, beer and cocktails among possible drinks. Founder and CEO Jack Hatfield says the project aims to help consumers and businesses make nitro beverages at home or work. The release compares the machine’s use for homemade coffee with retail prices of $5 per cup at coffee chains and up to $7 for premium draft lattes.
Key takeaways
- NitroPress is being promoted through an Indiegogo campaign, which the company says has raised over $800,000.
- The machine is designed to use atmospheric nitrogen rather than disposable gas cartridges.
- The company says users can adjust pressure and prepare drinks in 5–8 seconds.
- Suggested beverages include cold brew coffee, iced tea, beer and cocktails.