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Santan collaborates with ZUS Coffee to elevate in-flight coffee experience and unveils exciting in-flight duty-free offerings

  • 3 min read
  • Santan

KUALA LUMPUR, October 24, 2023 -- Santan, AirAsia’s growing F&B brand, is thrilled to announce an exciting collaboration with ZUS Coffee, bringing guests a fresh and invigorating coffee blend designed to elevate their in-flight coffee experience. This partnership marks a significant step in Santan's continuous efforts to enhance AirAsia’s guests’ experience with the most innovative culinary offerings while soaring through the skies.

Get a whiff of this exclusive new blend onboard all AirAsia flights, comprising ZUS Coffee’s Iced Spanish Latte and creamy splash of coconut milk. Pair it with Santan’s signature Pak Nasser’s Nasi Lemak in a ‘Hero meets Hero’ bundle ‒ available at ZUS Coffee Outlets nationwide ‒ for an out-of-this-world sensation. Whether you're a fan of rich and robust flavours or you prefer a smoother, milder taste, the new coffee blend from Santan and ZUS Coffee is sure to kickstart your day on the right foot. 

Catherine Goh, General Manager, Retail & Food Operations expressed her excitement, saying: “As always, we’re proud to join forces and support Malaysia’s own growing brands. This collaboration with ZUS Coffee will certainly give our guests a taste of an exquisite blend of flavours, capturing the essence of a well-brewed cup of Joe. Whether you’re a coffee connoisseur ‒ or merely looking to quench your thirst ‒ this unique blend was designed with everyone in mind. 2023 has been a fruitful year for Santan, and we look forward to working closely with more home-grown talents to further elevate our guest experience.”

Stephy Foong, Vice President, Growth & Marketing, ZUS Coffee said: “Thanks to Santan, we’re able to now make specialty coffee accessible in-flight too, starting with Santan’s iconic Pak Nasser’s Nasi Lemak and ZUS Coffee’s fans’ favourite -the Iced Spanish Latte in a meaningful way of introducing Malaysian flavours to a wider community. We’re truly grateful that in this collaboration between two Malaysian home-grown brands, we’re creating unique twists to local drinks that everyone can enjoy.”

At a glance

Company
Santan
Announcement
Partnership
Location
Kuala Lumpur

Key figures

Signature Blend Coffee Review rating
92-point
Signature Blend sales rate
one cup per minute
Street Paw treats starting price
RM30 per packet
Street Paw proceeds for animal shelters
20%

People

  • Catherine GohGeneral Manager, Retail & Food Operations
  • Stephy FoongVice President, Growth & Marketing, ZUS Coffee

Products and programs

  • ZUS Coffee Iced Spanish Latte with coconut milk
  • Pak Nasser’s Nasi Lemak
  • Santan 92’ Signature Blend
  • Mala Stir Fried Hotpot Noodles
  • Roasted Chicken with Black Pepper Sauce
  • Chuck Lucky Lip Jelly
  • Chuck Very Important Sunscreen
  • Jynn Youfinity Golden Bird’s Nest drink

Santan’s newly launched 92’ Signature Blend coffee has also been making waves both on the ground and in the skies with its newly launched one-of-a-kind brew ‒ the Santan 92’ Signature Blend, selling an average of one cup per minute to its guests while soaring through the skies. Launched in July together with its ‘Plant Based Nasi Lemak’- another fan favourite, the new edition to the menu has been highly-revered by coffee lovers worldwide and received a remarkable 92-point rating from the world leading Coffee Review.

Made through freeze-dried technology, this invigorating blend is designed to elevate the in-flight coffee experience for everyone and is freshly prepared upon order by AirAsia’s very own Cabin Crew. Not only is it additive-free, it also dissolves perfectly in every temperature to give you a perfect cup of Joe that’s both aromatic to the senses and silky in texture. Grab yours onboard all AirAsia flights as well at Santan Cafes in The Gardens, Wisma Tune, RedStation (KL Sentral) and RedQ (Sepang). 

Santan has also unveiled a flaming-hot new addition to the menu - the ‘Mala Stir Fried Hotpot Noodles’ ‒ available for pre-booking onboard AirAsia Malaysia (AK) and AirAsia X (D7) flights. Fans of Santan’s ‘Roasted Chicken with Black Pepper Sauce’ will be delighted to know it is now available onboard all AK & D7 flights till stocks last. 

In addition to this exciting collaboration, AirAsia’s Duty Free is also set to unveil a range of new in-flight duty-free products that will leave guests with even more enticing options to choose from. Fashionistas will love Chuck’s beauty products ‒ from its best selling ‘Lucky Lip Jelly’ to its ‘Very Important Sunscreen’, while wellness enthusiasts will surely enjoy Jynn’s ‘Youfinity Golden Bird’s Nest’ drink and ‘Stingless Bee Honey’ ‒ to name a few. For pet owners, treat your furries to Street Paw’s premium human-grade bites ‒ made from premium and 100% natural ingredients ‒ starting from RM30 per packet, with 20% of the proceeds to be donated to animal shelters. 

Follow santan.asean on Instagram for all things Santan and more. 

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In brief

Santan announced a collaboration with ZUS Coffee to offer an Iced Spanish Latte blended with coconut milk on AirAsia flights. The companies are also promoting a bundle pairing the drink with Santan’s Pak Nasser’s Nasi Lemak at ZUS Coffee outlets. Santan highlighted its 92’ Signature Blend, which it says averages one cup sold per minute in the air and received a 92-point rating from Coffee Review. The release also introduces Mala Stir Fried Hotpot Noodles for pre-booking on AirAsia Malaysia and AirAsia X flights, and notes that Roasted Chicken with Black Pepper Sauce is available on those flights while stocks last. AirAsia Duty Free is adding products from Chuck, Jynn and Street Paw, including pet treats priced from RM30 per packet; 20% of proceeds will go to animal shelters.

Key takeaways

  • Santan and ZUS Coffee are offering an Iced Spanish Latte with coconut milk on AirAsia flights.
  • A bundle with Pak Nasser’s Nasi Lemak is available at ZUS Coffee outlets nationwide.
  • Santan says its 92’ Signature Blend sells an average of one cup per minute in the air and received a 92-point rating.
  • New duty-free items include beauty, wellness and pet products; 20% of Street Paw treat proceeds will support animal shelters.

Earlier from Santan

  1. New moon in the horizon: Santan announces partnership with A.Cross Creations, bringing artisanal mooncakes to the skies
  2. Santan elevates AirAsia’s famed inflight menu with first-of-its-kind speciality coffee and plant-based Nasi Lemak
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