HEYTEA, a Chinese leading new-style premium tea drinks seller, is actively advancing its ongoing expansion into global markets.
Shenzhen, Guangdong Province, China, October 26, 2023 -- China’s leading new-style premium tea drinks seller, HEYTEA is accelerating its ongoing expansion into overseas markets. The company’s first store in the UK opened earlier this August in London. Another milestone was quickly reached in October when its first store in Australia opened in Melbourne. Opening soon will be the first HEYTEA store in Canada. The additions of new locations will see HEYTEA expanding its presence outside Asia, by reaching out to Europe, Oceania and North America.
While many tea drink sellers utilize powdered ingredients, HEYTEA always adheres to its guiding principle of utilizing ALL REAL ingredients, i.e., “real milk, real tea, real fruits and real cane sugar”, which provides consumers with tea drinks of substantially higher quality. This distinction explains why HEYTEA has quickly become extremely popular in overseas markets: in London, the SOHO store can sell up to 2,000 cups of tea a day with highest daily revenue of 12,000 British pounds while the Swanston store in Melbourne sells as many as nearly 3,000 cups per day with highest daily revenue exceeding 30,000 Australian dollars.
At a glance
- Company
- HEYTEA
- Announcement
- Expansion
- Location
- Shenzhen, Guangdong Province, China
Key figures
- London store sales per day, up to
- 2,000 cups
- London store highest daily revenue
- 12,000 British pounds
- Melbourne store sales per day
- nearly 3,000 cups
- Melbourne store highest daily revenue
- exceeding 30,000 Australian dollars
- Stores in Chinese cities at the end of June 2023
- more than 2,000
- Chinese cities with HEYTEA stores at the end of June 2023
- 240+
Products and programs
Since its announcement to start franchise operation abroad in the beginning of 2023, HEYTEA has received numerous inquiries about becoming a partner of a HEYTEA store in the UK, the U.S., Canada, Australia, Japan, Korea, Singapore and Malaysia, among others. In terms of store locations, HEYTEA puts a focused eye on iconic cities plus landmark commercial areas.
Following up on its pioneering introduction of the new-style tea drinks, HEYTEA opened its first overseas store in 2018 at the ION Orchard shopping mall in Singapore, making it the first Chinese tea drink brand with an international presence. Prior to entering the UK market, HEYTEA gained experience outside the Chinese mainland by setting up more than 10 stores in Singapore, Hong Kong SAR and Macau SAR. At the end of June 2023, HEYTEA had more than 2,000 stores in 240+ Chinese cities.
Contact Info:
Name: Chacha
Email: Send Email
Organization: HEYTEA
Website: http://www.heytea.com
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In brief
HEYTEA says it is extending its overseas footprint with its first UK shop, which opened in London in August 2023, and its first Australian location, opened in Melbourne in October. The company says its first Canadian store is expected to open soon, but does not name a city or date. These additions take its presence beyond Asia into Europe, Oceania and North America. HEYTEA attributes overseas interest to its use of real milk, tea, fruit and cane sugar in its drinks. It also reports daily sales and revenue figures for its London and Melbourne locations. The company began offering overseas franchise opportunities in early 2023 and says it has received inquiries from several markets. At the end of June 2023, it had more than 2,000 stores in over 240 Chinese cities.
Key takeaways
- HEYTEA opened its first UK store in London in August 2023 and its first Australian store in Melbourne in October.
- The company says its first Canadian store is due to open soon; no location or opening date is provided.
- HEYTEA cites daily sales and revenue figures for its London and Melbourne stores.
- At the end of June 2023, HEYTEA had more than 2,000 stores in over 240 Chinese cities.
