AWC unites Michelin Guide restaurants at the 'Partners to Better Future: Michelin Street Food Open House' event, creating the largest food lounge in Pratunam in the 'Phenix' project for a world-class culinary experience

Bangkok, Thailand, June 11, 2024 -- Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, gathered various Michelin-guide restaurants, cafés, and over 200 renowned street food owners for the 'Partners to Better Future: Michelin Street Food Open House' event. The event was held to strengthen 'Phenix' project, the World’s Food Wholesale Hub featuring the largest food lounge in Pratunam. Developed under the concept "Flavor Gets Its Wing Worldwide," the project aims to unite global culinary delights in one location and host numerous food-related activities all year round, spreading joy through delicious cuisines. The 'Phenix' project is set to open on 26th June 2024.

The event garnered significant interest from Michelin-recommended restaurant and café operators, legendary street food owner, and notable eateries such as Pad Thai Fai Ta Lu, Lert Tip, Rad Na 40 Years, Nai Sai Crispy Pork, Eaw Pad Thai Mee Krached Talat Phlu, Asawin Boat Noodles Banthat Thong, April's Bakery, Ah Mong Mala, Kuay Jab Mr. Joe, and Jok Samyan. During the event, Mrs. Wallapa Traisorat, CEO and President of Asset World Corp Public Company Limited, shared detailed insights about the project at the Ballroom, Bangkok Marriott Hotel The Surawongse. The event aimed to unite food business operators to provide the ultimate Thai culinary experience at an international standard, emphasizing Thailand's strength in gastronomy tourism. It also invited food entrepreneurs, customers, food enthusiasts, influencers, and tourists worldwide to visit the 'Phenix' project and enjoy a wide variety of culinary delights in one place.

The food lounge within the 'Phenix' project is set to be the largest in the strategic Pratunam area, right in the heart of Bangkok, offering an unparalleled culinary experience. Spanning over 20,000 square meters, it includes Co-Living space, the Phenix Grand Ballroom, the Taste Kitchen area, entertainment spaces, meeting and seminar rooms, and the Phenix Auditorium Hall. Designed to cater to all lifestyles, it features a Networking Zone with various seating options for mingling and socializing with friends and business partners, Chill Zone for those seeking a workspace, equipped with ample power outlets, Family Zone with a playground and family-friendly dining options, the Dining & Entertainment Zone with dining areas, live music, shows, and a giant screen for live broadcasts, and a Grab & Go Zone for convenient food pick-up and app orders. Fully equipped with top-notch amenities, the venue aims to be a hub of exceptional culinary delights, reinforcing Thailand's ambition to become a global Food Ecosystem Destination.

For businesses, vendors, and restaurants interested in becoming part of the food lounge in the 'Phenix' project, please call 065-415-0892, 095-528-1001, or 090-245-6199 or email [email protected] and [email protected] for additional details.

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