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Ascott claims ‘World’s Leading Serviced Apartment Brand’ title at World Travel Awards 2024, sweeping a record 35 wins

  • 6 min read
  • The Ascott Limited

La Clef Champs-Elysées Paris by The Crest Collection is named ‘World’s Leading Serviced Apartments’ for second consecutive year, marking Ascott’s third straight win in this coveted category

Singapore, November 25, 2024 -- Oakwood Ha Long in Vietnam clinched the title of 'Asia's Leading Family Villa Resorts', marking Ascott's first win in this category, as the company ventures into the resort space.

Ascott marked a year a record wins at the annual World Travel Awards, securing 35 awards across the global and regional categories, including the top honours of 'World's Leading Serviced Apartment Brand' as well as 'Asia's Leading Serviced Apartment Brand'.

The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), marked another year of record wins at the 31st World Travel Awards 2024, held in Madeira, Portugal on 24 November. Ascott secured 35 awards across global and regional categories, surpassing last year's total of 34. Crowning this achievement, Ascott was once again named ‘World’s Leading Serviced Apartment Brand’, a title it first won in 2021. Including last year’s win by Citadines, one of Ascott’s brands, this marks the company’s third ‘World’s Leading Serviced Apartment Brand’ title in the last four years.

Another global title won by Ascott was the coveted ‘World’s Leading Serviced Apartments’, awarded to La Clef Champs-Elysées Paris by The Crest Collection for the second consecutive year. This title has been held by an Ascott property for three straight years, with Ascott Bonifacio Global City Manila in the Philippines winning in 2022. Housed in a Haussmannian-style building built by the Hennessy family in 1907, La Clef Champs-Elysées Paris by The Crest Collection offers a luxurious stay in the heart of Paris, France, just steps from the city’s most famous landmarks. With its rich history and prime location, the property embodies the Parisian art of living, gastronomy and haute couture, making it an ideal choice for guests seeking exceptional experiences in the City of Light. The property was also named ‘Europe's Leading Serviced Apartments’ for the sixth consecutive year at the World Travel Awards - Europe 2024.

In addition to its two global titles, Ascott received 33 awards across regional categories in Asia, Oceania, Europe and the Middle East this year. Within Asia, its flagship namesake brand, Ascott, was named ‘Asia’s Leading Serviced Apartment Brand’ for the ninth year, while Ascott Makati in Manila, Philippines, took home the title of ‘Asia’s Leading Serviced Apartments’ for the second year. Ascott’s brands were also recognised as leading serviced apartment brands in Europe, the Middle East and Oceania. Following its venture into the resort space, Ascott clinched its first-ever win in the ‘Asia’s Leading Family Villa Resorts’ category with Oakwood Ha Long in Vietnam.

The coveted title of ‘World’s Leading Serviced Apartments’ was awarded to La Clef Champs-Elysées Paris by The Crest Collection for the second consecutive year. The property was also named ‘Europe's Leading Serviced Apartments’ for the sixth consecutive year at the World Travel Awards - Europe 2024.

Ascott Makati in the Philippines, took home the title of ‘Asia’s Leading Serviced Apartments’ for the second year. Within the Philippines, Ascott was also named the 'Leading Serviced Apartment Brand' in the country.

In brief

The Ascott Limited says it received 35 awards at the 2024 World Travel Awards, up from 34 the previous year. The awards, presented in Madeira, Portugal, included the global title of World’s Leading Serviced Apartment Brand and the World’s Leading Serviced Apartments award for La Clef Champs-Elysées Paris by The Crest Collection. Ascott also received 33 regional awards across Asia, Oceania, Europe and the Middle East, including Asia’s Leading Serviced Apartment Brand. Oakwood Ha Long in Vietnam won Asia’s Leading Family Villa Resorts, which Ascott described as its first win in that category as it moves into the resort sector. The company’s Chief Commercial Officer, Tan Bee Leng, said the recognition reflected the work of its associates and highlighted initiatives launched during the year.

Key takeaways

  • Ascott received 35 awards at the 2024 World Travel Awards, compared with 34 the previous year.
  • The company won the global serviced apartment brand title, while La Clef Champs-Elysées Paris received a global property award.
  • Oakwood Ha Long won Asia’s Leading Family Villa Resorts, Ascott’s first win in that category.
  • Ascott’s awards included regional recognition across Asia, Oceania, Europe and the Middle East.

Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “We are truly honoured to be recognised once again as the ‘World’s Leading Serviced Apartment Brand’ at this year’s World Travel Awards, with our largest-ever count of 35 wins. 2024 has been a milestone year for Ascott as we celebrate 40 years of hospitality excellence. Highlighted by our year-long Ascott Unlimited campaign, we launched exciting strategic initiatives across all our brands to engage and delight our guests, owners and associates like never before. Notably, our landmark partnership with Chelsea Football Club as its Official Global Hotels Partner and the debut of our Ascott Privilege Signatures global series, offering exclusive experiences at world-class events for our Ascott Star Rewards members. Ending the year on such a high note with these prestigious accolades from the World Travel Awards is incredibly gratifying. It is especially rewarding to see how beloved our brands are across the globe.”

“The awards are a testament to the dedication and hard work of our associates, who consistently deliver exceptional service across our global portfolio. I am incredibly proud of our team and excited for what lies ahead as we pursue even greater ambitions, supported by our distinctive flex-hybrid hotel-in-residence model. This innovative approach, which seamlessly combines the flexibility of serviced apartments with the hospitality of hotels, has resonated deeply with both our guests and owners. It offers guests the comfort and choice they seek, while providing owners with a versatile solution that adapts to changing market demands. Looking ahead, we see tremendous opportunities for Ascott to continue delivering world-class hospitality excellence to our guests worldwide, wherever they choose to stay with us,” she added.

Established in 1993, the World Travel Awards are widely regarded as the ‘Oscars’ of the global travel industry, recognising and celebrating excellence across all sectors of travel, tourism and hospitality. The awards include regional categories, culminating in the grand global event. Voted on by both industry professionals and consumers, the awards are a prestigious mark of distinction, honouring the very best in the global travel industry.

The full list of awards won by Ascott and its properties at the World Travel Awards 2024 is appended below:

World Travel Awards 2024 – Grand Final

1. World’s Leading Serviced Apartment Brand 2024: The Ascott Limited

2. World’s Leading Serviced Apartments 2024: La Clef Champs-Elysées Paris by The Crest Collection

World Travel Awards – Asia 2024

3. Asia's Leading Serviced Apartment Brand 2024: The Ascott Limited

4. Asia's Leading Serviced Apartment 2024: Ascott Makati

5. Asia’s Leading Family Villa Resorts 2024: Oakwood Ha Long

6. Hong Kong’s Leading Serviced Apartment Brand 2024: The Ascott Limited

7. India’s Leading Serviced Apartment Brand 2024: Somerset

8.India’s Leading Serviced Apartments 2024: Somerset Greenways Chennai

9. Indonesia's Leading Serviced Apartments 2024: Ascott Kuningan Jakarta

10. Indonesia's Leading Serviced Apartment Brand 2024, The Ascott Limited

11. Japan's Leading Serviced Apartments 2024, Oakwood Premier Tokyo Midtown

12. Kazakhstan’s Leading Serviced Apartments 2024: Somerset City Centre Atyrau

13. Malaysia's Leading Serviced Apartment Brand 2024: The Ascott Limited

14. Philippines' Leading Serviced Apartment Brand 2024: Ascott The Residence

15. Philippines' Leading Serviced Apartments 2024: Ascott Bonifacio Global City Manila

16. Thailand's Leading Hotel Residences 2024: Oakwood Hotel & Residence Sri Racha

17. Thailand's Leading Serviced Apartment Brand 2024: Ascott The Residence

18. Thailand's Leading Serviced Apartments 2024: Ascott Sathorn Bangkok

19. Vietnam’s Leading Serviced Apartment Brand 2024: The Ascott Limited

World Travel Awards – Europe 2024

20. Europe's Leading Serviced Apartment Brand 2024: Citadines

21. Europe's Leading Serviced Apartments 2024: La Clef Champs-Elysées Paris by The Crest Collection

22. Belgium's Leading Serviced Apartments 2024: Citadines Sainte-Catherine Brussels

23. England's Leading Serviced Apartment Brand 2024: Citadines Apart'Hotel

24. England's Leading Serviced Apartments 2024: Citadines Trafalgar Square London

25. France's Leading Serviced Apartment Brand 2024: Citadines Apart'Hotel

26. France's Leading Serviced Apartments 2024: La Clef Louvre Paris

27. Spain's Leading Serviced Apartments 2024: Citadines Ramblas Barcelona

28. Türkiye's Leading Serviced Apartments 2024: Somerset Maslak Istanbul

World Travel Awards – Middle East 2024

29. Middle East's Leading Serviced Apartment Brand 2024: The Ascott Limited

30. Dubai's Leading Serviced Apartments 2024: Citadines Culture Village Dubai

31. Saudi Arabia's Leading Serviced Apartment Brand 2024: The Ascott Limited

32. Saudi Arabia's Leading Serviced Apartments 2024: Ascott Rafal Olaya Riyadh

33. United Arab Emirates' Leading Serviced Apartments 2024: Ascott Park Place Dubai

World Travel Awards – Africa 2024

34. Africa’s Leading Serviced Apartments 2024: Somerset Westview Nairobi

World Travel Awards - Oceania 2024

35. Oceania's Leading Serviced Apartment Brand 2024: Quest Apartment Hotels

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At a glance

Company
The Ascott Limited
Announcement
Award
Location
Singapore

Key figures

Awards received in 2024
35
Awards received last year
34
Regional awards in 2024
33
Years Ascott has won the global brand title
third ‘World’s Leading Serviced Apartment Brand’ title in the last four years

People

  • Tan Bee LengChief Commercial Officer, Ascott

Products and programs

  • The Ascott Limited
  • La Clef Champs-Elysées Paris by The Crest Collection
  • Oakwood Ha Long
  • Ascott Makati

Earlier from The Ascott Limited

  1. Ascott expands flex-hybrid model dominance in Southeast Asia with a bumper crop of signings and openings
  2. Ascott checks in with Chelsea FC Global Hotels Partnership
  3. Ascott accelerates growth in Europe with portfolio expansion and global partnership with Chelsea Football Club
  4. Ascott and SG Enable sign partnership to elevate disability inclusion and accessibility standards in the hospitality industry
  5. Prime views at The Championships, Wimbledon, with a prime city-centre stay at The Cavendish London
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