Deepavali joy continues on with AirAsia’s ‘Shine Brighter Together’ campaign, fostering unity and empowerment across communities

KUALA LUMPUR, November 19, 2024 -- The joy and festive spirit of Deepavali lives on as AirAsia  launches its Shine Brighter Together campaign, a celebration dedicated to unity, empowerment, and personal growth. By inspiring a renewed appreciation for resilience and self-development, AirAsia is bringing the spirit of Deepavali to communities and travellers alike, reflecting its commitment to uplifting lives and fostering connection across Asean and beyond. The campaign underscores AirAsia’s enduring vision of empowering individuals and creating meaningful impact well beyond the festive season.

(Photo Caption: Jerry Lok, Head of Business Development at Outclass by AirAsia (centre), alongside recipients of the 1-Year Outclass On-Demand Subscription, awarded during the Deepavali Open House hosted by United Malaysian Hindu Voice (UMHV). The initiative, part of AirAsia’s Shine Brighter Together campaign, empowers individuals to upskill and reskill, fostering personal growth and community development.)

Throughout the festive season, AirAsia welcomed passengers with traditional Indian snacks to spread the Deepavali cheer. On flights such as Flight AK 6126 from Kuala Lumpur to Penang and Flight D7182 from Kuala Lumpur to New Delhi, guests were delighted with homemade laddu and muruku, adding a taste of celebration to their journey. AirAsia’s Cabin Crew enhanced the experience by greeting travellers in traditional Indian attire, creating a warm, authentic atmosphere that allowed guests to feel the spirit of Deepavali and experience a journey filled with festive joy. Non-operational Allstars meanwhile volunteered at the Kuala Lumpur International Airport Terminal 2 (KLIA T2) during the peak travel period, lending a helping hand to ensure smooth journeys for all travellers and bringing the spirit of unity to life.

AirAsia’s commitment to empowering individuals through education was a key highlight of the Shine Brighter Together campaign. Outclass by AirAsia (formerly airasia academy), the edutech arm of Capital A, joined in the festivities by providing sponsored subscriptions to Malaysians, encouraging personal growth in alignment with Deepavali’s spirit of renewal. As part of this initiative, Outclass sponsored 10 subscriptions to members of the United Malaysian Hindu Voice (UMHV), reinforcing the commitment towards self-development and community empowerment. These subscriptions offer members access to valuable skill-building resources, supporting UMHV’s mission to uplift individuals with tools for both personal and professional advancement.

Aireen Omar, President (Investment & Ventures) Capital A and Executive Director of Outclass said: “Deepavali is a time of renewal and reflection, an opportunity to inspire individuals to invest in their own growth. At Outclass, we believe that education holds the power to uplift communities, transform lives, and prepare individuals to thrive in an ever-evolving world. This Deepavali, we are proud to support AirAsia’s vision of building resilience across Asean by encouraging people to equip themselves with skills that will serve them well into the tech driven future. Our mission at Outclass is to reskill and upskill the workforce, empowering individuals to navigate new challenges with confidence and adaptability, and to create a stronger, more connected community.”

A key figure in this year’s Shine Brighter Together campaign is Naraeshpillai S. Ravendran, a Senior First Officer at AirAsia and a respected community leader with the United Malaysian Hindu Voice (UMHV). For Naraesh, Deepavali is more than a celebration—it symbolises resilience, self-development, and new beginnings. “Deepavali, to me, is a powerful reminder to stay resilient and view each challenge as an opportunity for growth,” he explained. “This mindset shapes both my role at AirAsia and my work with UMHV, where our mission is to bring light and support to those in need, helping them realise their potential.”

Naraesh’s dual roles as a pilot and community leader reflect values of responsibility, commitment, and leadership, all of which are central to AirAsia’s ethos. “Being a pilot comes with immense responsibility, as the safety and well-being of our passengers are in our hands. This same sense of duty drives my community service, reminding me of the importance of empowering others,” he shared.

Through initiatives with UMHV, such as Achayapatra (providing food aid), CHEERS (supporting children in need), and the Deepavali Open Houses, Naraesh and his team bring hope and celebration to underprivileged families. These efforts embody Deepavali’s spirit of compassion and empowerment, extending light to those facing challenges. “It’s moments like these that remind us of the power of unity and shared growth,” he said. “Initiatives like these allow us to connect people from all walks of life, fostering a sense of belonging and community strength.”

AirAsia remains committed to inspiring and uplifting communities well beyond the festive season. Rudy Khaw, CEO of AirAsia brand co. (Abc.), said: “Shine Brighter Together is more than just a festive campaign; it reflects AirAsia’s journey of empowering and connecting communities across Asean. At AirAsia, we believe that self-development and personal growth are vital in building a stronger, more resilient society. We aim to inspire individuals to grow, adapt, and invest in their own potential. By encouraging resilience and fostering empowerment, we’re creating a culture of unity and progress that extends across borders. This campaign embodies AirAsia’s dedication to making a positive impact and championing the aspirations of the communities we serve. As we always say, Dare to Dream.”

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About AirAsia, the masterbrand

AirAsia is a leading Asean brand that has evolved from a pioneering low-cost airline into a dynamic travel and lifestyle platform for the underserved, the believers and the dreamers. With a legacy of more than 20 years built on affordability, accessibility, and inclusivity, AirAsia has connected over 800 million people across the region and beyond, inspiring dreams and empowering communities. Rooted in Asean, AirAsia continues to champion the region's diversity propelled by its "Dare to Dream" spirit committed to delivering exceptional value, unforgettable experiences, and innovative solutions.

For the latest brand updates, collaborations, and exclusive content, follow @airasia on Instagram and be part of the journey as we continue to connect and inspire Asean!

About Outclass (formerly known as airasia academy) 

Outclass (formerly known as airasia academy) is the region’s fastest growing one-stop edutech platform that provides a comprehensive ecosystem to fulfil the education and employment needs of all learners, making them more competitive, marketable and adaptable for future industrial revolutions. Outclass personalised the learning journey through AI-powered career path recommendations, offers a comprehensive library of courses beyond tech, and provides a Learning Experience Platform (LXP) to streamline learning and development for businesses.

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