At a glance
- Company
- AirAsia MOVE
- Announcement
- Partnership
- Location
- Haikou, Hainan, China
People
- Lim Ben-JieChief People Officer, Partnership & Ecosystem of AirAsia MOVE
- Change WuManaging Director of Haikou Fullsing Internet Industrial Park
Products and programs
Hainan, China, November 19, 2024 -- AirAsia MOVE, a leading Online Travel Agent (OTA) platform in Asean, has entered into an Investment Cooperation Framework Agreement (ICAF) with Fullsing Industrial Park, a premier industrial zone in Haikou, Hainan. The signing ceremony took place today in Haikou, marking a significant step towards AirAsia MOVE’s plans to enter into the Chinese market.
The agreement was signed by Lim Ben-Jie, Chief People Officer, Partnership & Ecosystem of AirAsia MOVE, and Change Wu, Managing Director of Haikou Fullsing Internet Industrial Park. This strategic collaboration aims to leverage the strengths of both parties to boost AirAsia MOVE’s operational footprint in China, starting with Hainan Province.
Under the ICAF, AirAsia MOVE and Fullsing Industrial Park will jointly explore investment opportunities, focusing on technology integration, digital marketing, and operational scalability to enhance AirAsia MOVE’s OTA services. The partnership will also include knowledge-sharing initiatives to develop innovative travel solutions tailored to the Chinese market, thereby aligning with Hainan’s strategic position as a Free Trade Port and a key tourism hub.
Lim Ben-Jie, Chief People Officer, Partnership & Ecosystem of AirAsia MOVE said, “This partnership with Fullsing Industrial Park represents a pivotal milestone in AirAsia MOVE’s expansion strategy. As we combine our OTA expertise with Fullsing's robust infrastructure and strategic location, we are well-positioned to deliver enhanced travel experiences for Chinese consumers. We also look forward to enhancing AirAsia MOVE’s competitiveness in China, paving the way for future growth and partnerships across the region through this partnership.”
Fullsing Industrial Park, renowned for its advanced facilities and support for tech-driven enterprises, views this collaboration as an opportunity to diversify its investment portfolio in the travel and tourism sector. This partnership aligns with Hainan’s goals to attract foreign investment and promote tourism as part of China’s broader economic development strategy.
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In brief
AirAsia MOVE has signed an Investment Cooperation Framework Agreement with Fullsing Industrial Park in Haikou, Hainan, as it prepares to enter the Chinese market. The companies plan to explore investment opportunities involving technology integration, digital marketing and operational scalability for AirAsia MOVE’s online travel services. The agreement also provides for knowledge-sharing to develop travel solutions for Chinese consumers. The collaboration will begin in Hainan, which the release describes as a Free Trade Port and tourism hub. AirAsia MOVE says the arrangement is intended to support its operations in China; Fullsing sees it as a chance to broaden its investments in travel and tourism. The agreement was signed by representatives of both organizations at a ceremony in Haikou.
Key takeaways
- AirAsia MOVE and Fullsing Industrial Park signed an investment cooperation framework agreement in Haikou.
- The parties will explore technology integration, digital marketing and operational scalability.
- The collaboration will begin in Hainan and include knowledge-sharing on travel solutions for China.
- Fullsing says the partnership offers an opportunity to diversify into travel and tourism.
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