April 16, 2025 -- The Seven Network today announced the appointment of Annie Griffiths to the new role of Director, Commercial Strategy and Innovation.
Reporting to Chief Commercial Officer Henry Tajer, Ms Griffiths will be responsible for commercial strategy, trade marketing and the network’s brand integration, strategy and partnerships division, 7RED. She will start at Seven later this year.
Ms Griffiths joins Seven after almost five years at Foxtel Media, most recently as Executive Director, Strategy and Operations, where she spearheaded the commercial and go-tomarket strategy, and the implementation of key initiatives. Her previous roles include Chief Marketing Officer at PHD USA in New York, leading business development and marketing, and senior Strategy and Business Director roles at GroupM in New York and Sydney.
Mr Tajer said: “Annie is one of the best strategists I’ve worked with, and she brings a great track record and a lot of experience to this new role at Seven.
“Hiring Annie is an important first step in re-imagining how we engage with the market and create new ways to connect with our audiences across all the Seven platforms.
“I can’t wait to see Annie’s impact on the team at Seven, our partners and our clients,” he said.
In brief
Seven Network has appointed Annie Griffiths as Director, Commercial Strategy and Innovation, a newly created position. She will report to Chief Commercial Officer Henry Tajer and oversee commercial strategy, trade marketing, and the network’s 7RED brand integration, strategy and partnerships division. Griffiths is expected to join later this year. She moves from Foxtel Media, where she spent almost five years and most recently served as Executive Director, Strategy and Operations. Her earlier experience includes business development and marketing leadership at PHD USA, as well as strategy and business director roles at GroupM in New York and Sydney. Seven says the appointment is an initial step in reshaping how it engages with the market and connects with audiences across its platforms.
Key takeaways
- Annie Griffiths will take up Seven Network’s newly created Director, Commercial Strategy and Innovation role later this year.
- Her responsibilities include commercial strategy, trade marketing and the 7RED division.
- Griffiths most recently worked as Executive Director, Strategy and Operations at Foxtel Media.
Ms Griffiths said: “It’s a transformative time in the video industry. With top-notch local content, and an accelerating digital business, I’m delighted to be part of what’s next for Seven. I’m looking forward to mucking in with the team to deliver outcomes for clients.”
For more information, please contact:
Kaycie Bradford
Communications Director, Corporate
M: 0400 002 664
E: [email protected]
About the Seven Network
The Seven Network is part of Seven West Media (ASX: SWM), one of Australia’s most prominent media companies, with a market-leading presence in content production across broadcast television, publishing and digital. The Seven Network alone reaches about 17 million people a month.
The company owns some of Australia’s most renowned media businesses, including the Seven Network and its affiliate channels 7two, 7mate, 7flix and 7Bravo; the digital platform 7plus; 7NEWS.com.au; The West Australian; The Sunday Times; PerthNow; The Nightly; and Streamer. The Seven Network is home to Australia’s most loved news, sport and entertainment programming, including 7NEWS, 7NEWS Spotlight, Sunrise, The Morning Show, The Voice, Home and Away, Australian Idol, My Kitchen Rules, SAS Australia, Farmer Wants A Wife, The Chase Australia, Better Homes and Gardens, RFDS, The 1% Club and the TV WEEK Logie Awards. Seven Network is also the broadcast partner of the AFL, Cricket Australia and Supercars.
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Questions around this news
What will Annie Griffiths oversee in her new Seven role?
Griffiths is set to lead commercial planning, trade marketing, and the network’s brand integration, strategy and partnerships division, known as 7RED. She will report to Chief Commercial Officer Henry Tajer. Seven described the position as newly created and said Griffiths is expected to take it up later in the year.
What experience is Annie Griffiths bringing to Seven?
Before joining Seven, Griffiths spent nearly five years at Foxtel Media, where her latest position was Executive Director of Strategy and Operations. Her earlier experience includes serving as Chief Marketing Officer at PHD USA in New York and holding strategy and business leadership jobs at GroupM in New York and Sydney.
Why does Seven say it appointed Annie Griffiths?
Chief Commercial Officer Henry Tajer said the appointment is an initial move toward changing how Seven works with the market and develops connections with audiences across its platforms. Griffiths also pointed to shifts in the video business, the network’s local programming, and its expanding digital operations as reasons she was pleased to join.
What does a go-to-market strategy involve?
A go-to-market strategy sets out how an organization plans to bring an offering to its intended customers. It can cover the audience to reach, how the offering is positioned, the channels used to promote or sell it, and how teams coordinate delivery. The specific approach depends on the organization and its goals.
