Record Super Bowl audience, reaches 2.6 million
February 12, 2025 -- The biggest sporting event in the US this year, Super Bowl LIX, scored with Australians yesterday, with the Seven Network’s live and free broadcast on Seven and 7plus Sport reaching 2.6 million people.
The Philadelphia Eagles’ resounding win over the Kansas City Chiefs at Caesars Superdome in New Orleans had an average national total TV audience of 892,000, up 11% on last year’s showdown between the Kansas City Chiefs and the San Francisco 49ers – and a record result for Seven.
On 7plus Sport, Super Bowl LIX reached 406,000 people exclusively, with an average audience of 157,000, up 34%, and 43 million minutes streamed.
Super Bowl LIX Post Game reached 1.19 million, with a national audience total TV audience of 548,000.
Yesterday’s game capped Seven’s big 2024-25 NFL season, which reached 4.7 million people, with audience up 6% year-on-year.
Seven Network Director of Sport, Chris Jones, said: “On one of the biggest days in world sport, as our very own Jordan Mailata became the first Australian to win a Super Bowl, Australian audiences were tuned in to Seven and 7plus Sport.
“The Super Bowl is one of the world’s greatest sporting spectacles, and we are thrilled to deliver every heart-racing moment live and free on Seven and 7plus Sport. Connecting Australians with the world’s biggest and best sporting events is at the heart of everything we do, and we’re proud to bring audiences closer to the NFL action every week of the season.”
In brief
Seven Network says its free live coverage of Super Bowl LIX on Seven and 7plus Sport reached 2.6 million Australians. The game averaged a national total TV audience of 892,000, which the network reported was 11% higher than last year and a record for Seven. On 7plus Sport, the broadcast reached 406,000 viewers exclusively, averaged 157,000 viewers and generated 43 million streamed minutes. The post-game program reached 1.19 million people. Seven also reported that its 2024–25 NFL season reached 4.7 million people, with audiences up 6% year on year. Executives Chris Jones and Gereurd Roberts said the result reflected Australian interest in major sport and 7plus’s sports streaming audience. Roberts noted that free AFL streaming on 7plus was scheduled to begin on 6 March.
Key takeaways
- Seven reports 2.6 million people reached by its Super Bowl LIX coverage across Seven and 7plus Sport.
- The game averaged a national total TV audience of 892,000, a record for Seven, according to the network.
- 7plus Sport recorded 43 million streamed minutes during the Super Bowl coverage.
- Seven says its 2024–25 NFL season reached 4.7 million people, up 6% year on year.
Seven West Media Managing Director, Digital, Gereurd Roberts, said: “The record-breaking streaming numbers for this year’s Super Bowl followed a groundbreaking summer of cricket, showing 7plus has truly established itself as the home of free, premium sport for all Australians.
“And with the AFL to be streamed for free to Australians for the first time ever from 6 March, 7plus’ place at the heart of Australian households will only strengthen as we deliver tier one sport across all 52 weeks of the year.
For further information, please contact:
Neil Shoebridge
M: 0417 511 012
E: [email protected]
Andrew Knowles
M: 0449 510 357
E: [email protected]
About the Seven Network
The Seven Network is part of Seven West Media (ASX: SWM), one of Australia’s most prominent media companies, with a market-leading presence in content production across broadcast television, publishing and digital. The Seven Network alone reaches about 17 million people a month.
The company owns some of Australia’s most renowned media businesses, including the Seven Network and its affiliate channels 7two, 7mate, 7flix and 7Bravo; the digital platform 7plus; 7NEWS.com.au; The West Australian; The Sunday Times; PerthNow; The Nightly; and Streamer. The Seven Network is home to Australia’s most loved news, sport and entertainment programming, including 7NEWS, 7NEWS Spotlight, Sunrise, The Morning Show, The Voice, Home and Away, Australian Idol, My Kitchen Rules, SAS Australia, Farmer Wants A Wife, The Chase Australia, Better Homes and Gardens, RFDS, The 1% Club and the TV WEEK Logie Awards. Seven Network is also the broadcast partner of the AFL, Cricket Australia and Supercars.
Source: VOZ 5.0, Total TV Reach Seven and 7plus, main game v main game YOY average audience total TV, 7plus exclusive reach total Super Bowl coverage content, season average audience including Super Bowl coverages YOY
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At a glance
- Company
- Seven Network
- Announcement
- Event
Key figures
- Super Bowl coverage reach
- 2.6 million
- Average national total TV audience
- 892,000
- Year-on-year audience increase
- 11%
- 7plus Sport exclusive reach
- 406,000
- 7plus Sport streamed minutes
- 43 million
- 2024–25 NFL season reach
- 4.7 million
People
- Chris JonesSeven Network Director of Sport
- Gereurd RobertsSeven West Media Managing Director, Digital
