At a glance
- Company
- Abc.
- Announcement
- Product
- Location
- Kuala Lumpur
Key figures
- Weekly episodes
- 12
People
- Rudy KhawCEO of AirAsia brand co. (Abc.)
- Simon BarnettDirector of Ad Sales & Brand Partnerships, Asia Pacific at Moonbug
Products and programs
KUALA LUMPUR, April 14, 2025 -- Abc., (AirAsia brand co.) has announced it is launching AirAsia Buds Adventures on its YouTube channel, premiering on 11 April 2025 with 12 weekly episodes. The series aims to engage children and families through lighthearted episodes of discovery, teamwork and friendship. The launch of the series by Abc. which specialises in the strategic development, management, licensing and merchandising of the AirAsia brand, is part of its aspiration to build an emotional connection with the next generation
Rudy Khaw, CEO of AirAsia brand co. (Abc.), the custodian of the AirAsia master brand, said: “In today’s content landscape, YouTube has grown into the primary family entertainment hub—the perfect platform to introduce AirAsia Buds to a global audience. This series is a celebration of travel, adventure and friendship—values that are deeply embedded in AirAsia’s DNA. We’re thrilled to invite young explorers and their families to embark on this journey with us as we take you on a journey of travel but with an exciting twist.”
Produced in collaboration with Moonbug Entertainment, the series introduces young audiences and families to AirAsia Buds—Tappy the adventurous tapir, Bam the zen pygmy elephant, Ogu the trendsetting orangutan and Biggie the mischief maker—as they embark on fun-filled adventures across Asean and beyond.
Simon Barnett, Director of Ad Sales & Brand Partnerships, Asia Pacific at Moonbug added: "We’ve found success on YouTube by creating stories families love—ones that entertain, connect, and keep them coming back for more. Now we’re excited to bring that experience to AirAsia in this new series, introducing the world to Tappy, Bam, Ogu and Biggie as they go on heartwarming, beautifully animated adventures."
To build momentum for the launch, AirAsia is rolling out a series of interactive experiences for fans:
- Mascot Appearances & Giveaways at public activation events and local schools.
- Influencer Collaborations with parenting and family content creators.
- Digital & Social Media Campaigns across AirAsia’s official channels, including Instagram, YouTube and TikTok.
The episodes can be found on the YouTube page at youtube.com/@AirAsiaBuds.
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In brief
Abc. says its AirAsia Buds Adventures animated series premiered on YouTube on 11 April 2025, with 12 weekly episodes planned. Developed with Moonbug Entertainment, the program follows AirAsia Buds characters on adventures in Asean and elsewhere, focusing on discovery, teamwork and friendship. Abc. says the launch supports its goal of connecting with younger audiences and families. The company describes YouTube as a platform for introducing the characters to viewers globally. AirAsia is also planning fan activities that include mascot appearances and giveaways, collaborations with parenting and family creators, and digital campaigns on its official social media accounts. Episodes are available through the AirAsia Buds YouTube page.
Key takeaways
- AirAsia Buds Adventures premiered on YouTube on 11 April 2025, with 12 weekly episodes.
- The animated series was produced in collaboration with Moonbug Entertainment.
- AirAsia plans public-event and school appearances, creator collaborations, and social media campaigns.
- The stories feature Tappy, Bam, Ogu and Biggie on adventures across Asean and beyond.
