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Amata Steers Regional Expansion in Volatile Era with Appointment of Industry Veteran Roongrote Rangsiyophash as Strategic Advisor

  • 2 min read
  • Amata Corporation PCL

Questions around this news

  1. What will Roongrote Rangsiyopash do as Amata’s strategic advisor?

    The release says Rangsiyopash will advise Amata’s board, executive committee and senior management. His work is expected to support business development and strategic decisions, and to refine the company’s risk-mitigation frameworks. The release also links his appointment to Amata’s broader regional expansion and growth strategy.

  2. What does “China Plus One” mean in manufacturing?

    “China Plus One” describes a business strategy in which a company keeps or maintains operations in China while also developing manufacturing capacity in at least one other country. It is intended to diversify production locations and reduce reliance on a single country or supply-chain base.

  3. What is foreign direct investment?

    Foreign direct investment (FDI) is an investment made by an individual or organization from one country into a business or productive assets in another country. It generally involves a lasting interest or influence in the overseas operation, rather than simply purchasing a financial asset for short-term trading.

July 5, 2026 -- Amata Corporation PCL, South-East Asia’s leading industrial city developer, announced a major reinforcement of its advisory leadership team with the appointment of Roongrote Rangsiyopash as a strategic Advisor.

The move comes at a defining juncture as Amata accelerates its multi-country expansion across ASEAN amidst deep global geopolitical realignments and a shifting macroeconomic landscape.

Mr. Roongrote, 62, is one of Thailand’s most prominent industrial leaders and corporate strategists.

He served as CEO & President of Siam Cement Group (SCG) from 2016 to 2023, where he successfully spearheaded regional expansion, navigated complex market disruptions, and drove a pioneering decarbonisation and ESG agenda.

Holding an MBA from Harvard Business School, an M.S. in Industrial Engineering from the University of Texas at Arlington, and a B.E. in Mining Engineering from Chulalongkorn University, his expertise spans large-scale industrial management, mergers and acquisitions (M&A), crisis management, and global strategic planning.

He currently holds significant board positions. The high-caliber appointment aligns perfectly with Amata’s current corporate restructuring and aggressive 2026 growth mandate.

Driven by the "China Plus One" manufacturing diversification trend and accelerating foreign direct investment (FDI) inflows, Amata has mounted a bold strategy to "not put all its eggs in one basket", offering investors properties across Thailand, Vietnam, and a newly debuted strategic hub in the North of Laos.

Amata bets on ASEAN as the neutral staging ground for international capital, backed with an 10-billion-baht regional investment push into Thailand, Vietnam and Laos.

Mr. Roongrote’s appointment to Amata’s leadership team as Strategic Advisor will enhance the effectiveness of the Board of Directors, executive committee, and senior management.

His role will strengthen business development and strategic decision-making, as well as refine risk-mitigation frameworks. This addition will help boost the confidence of investors, stakeholders, and business partners across our international network.

The company is steadfast in its commitment to developing high-quality industrial cities with robust industrial ecosystems. It continues to broaden its operations, supporting industrial growth and transformation in Thailand and throughout the region, with a firm alignment to ESG principles to foster stable and sustainable progress. These initiatives are laying the foundation for a future-ready industrial city that will welcome new investments.

By leveraging his extensive, world-class expertise in large-scale industrial management, regional market expansion, and financial leadership, he will help enhance the company’s competitiveness and support its long-term growth strategy. This will also strengthen Amata’s operational capacity to accommodate the ongoing high-tech manufacturing relocations, enabling the company to navigate the complex challenges of today’s global business landscape.

Source: https://news.marketersmedia.com/amata-steers-regional-expansion-in-volatile-era-with-appointment-of-industry-veteran-roongrote-rangsiyophash-as-strategic-advisor/89196938

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In brief

Amata Corporation PCL says it has appointed Roongrote Rangsiyopash as a strategic advisor as it pursues expansion across ASEAN. The company says his experience includes leading Siam Cement Group as CEO and president from 2016 to 2023, regional growth, crisis management and decarbonisation and ESG work. Amata says he will advise its board, executive committee and senior management, with a focus on business development, strategic decisions and risk management. The appointment comes as the company describes a growth strategy spanning Thailand, Vietnam and Laos, supported by a regional investment program of 10 billion baht. Amata says its industrial-city development and ESG-aligned operations are intended to support manufacturing investment and accommodate relocations in the high-tech sector.

Key takeaways

  • Amata appointed Roongrote Rangsiyopash as a strategic advisor.
  • The company says his role will include supporting strategic decisions, business development and risk management.
  • Amata describes expansion plans spanning Thailand, Vietnam and Laos.
  • The company cites a 10-billion-baht regional investment push.

Earlier from Amata Corporation PCL

  1. Amata Appoints Dr. Parnpree as New Board Chairman, Founder Vikrom Remains as CEO to Drive Eco-City Regional Expansion
  2. Amata Touts Thailand as Strategic Production Base for Chinese Investors at Bilateral Expo
  3. “Re-No-Waste” Project Unites AMATA and Partners in Plastic Upcycling - Turning plastic bottles into school bags
  4. AMATA Emphasizes ASEAN Growth and Export Diversification in Response to U.S. Tariffs
  5. Amata Corp Expects 2025 Industrial Land Sales Up 15% as Laos Project Adds to Sustained Investor Demand in Thailand and Vietnam
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