May 16, 2025 -- On April 2, 2025, the United States, under President Donald J. Trump, announced a 10% ad valorem tariff on all imports from trading partners, which took effect on April 5, 2025. Additional retaliatory tariffs targeting countries with trade surpluses, including Thailand and Vietnam, are currently under a 90-day grace period before implementation.
Amata Corporation PCL is closely monitoring the rapidly evolving global trade landscape. While the final scope and impact of these tariffs remain subject to ongoing negotiations, it is clear that economies serving as global production hubs will face significant consequences.
In consideration of the current situation, Mr. Vikrom Kromadit, Chairman and CEO of Amata Corporation PCL (AMATA), encourages businesses to adjust production strategies and explore new export destinations. “What’s happening requires us to adapt. Thailand is more than a base for U.S.-bound exports, it serves global markets. We must try to broaden our reach and strengthen capabilities by learning from developed nations, and integrating foreign talent with local expertise,” Mr. Kromadit said.
In brief
Amata Corporation PCL says it is monitoring the effects of U.S. tariffs and encourages businesses to adjust production plans and seek additional export markets. The release notes that a 10% tariff on imports took effect on April 5, 2025, while additional duties affecting Thailand and Vietnam are under a 90-day grace period. Chairman and CEO Vikrom Kromadit said Thailand serves markets beyond the United States and highlighted the value of developing local capabilities and combining foreign talent with local expertise. The company also points to expanding trade within ASEAN, particularly with China, and to Thailand’s transport links and infrastructure. Acting Chief Marketing Officer Osamu Sudo cited these factors in describing Thailand’s appeal to foreign investors. Amata says it is maintaining its annual growth target, supported by its regional network of industrial cities.
Key takeaways
- Amata says businesses should adjust production strategies and explore more export destinations amid tariff uncertainty.
- The release cites growing intra-ASEAN trade, particularly with China, as an opportunity.
- Amata says it is maintaining its annual growth target, supported by its industrial-city network.
He also emphasized the opportunities presented by growing intra-ASEAN trade, particularly with China. Thailand’s geographical location and connectivity via road and rail add up to logistics convenience.
Mr. Osamu Sudo, Acting Chief Marketing Officer of Amata Corporation, expressed confidence in Thailand’s continued attractiveness to foreign investors. He cited the country’s advanced infrastructure, strategic location, and resilience of its industrial sector as key strengths.
Amata maintains its annual growth target, supported by its network of sustainable industrial cities across the region, which offer investors a range of options and are designed for long-term success amid an evolving global trade environment. The company notes that many investors are already factoring geopolitical risks into their long-term strategies and remain confident in ASEAN as a stable and strategic production base.
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Questions around this news
What tariffs did the United States announce, and when were they due to take effect?
The release says the United States announced a 10% ad valorem tariff on imports from all trading partners on April 2, 2025, and that it took effect on April 5. It also says additional tariffs targeting countries with trade surpluses, including Thailand and Vietnam, were under a 90-day grace period before implementation.
What production and export strategy does Amata's chairman recommend?
Mr. Vikrom Kromadit urges businesses to adjust production strategies and seek new export destinations. He says Thailand should broaden its reach beyond U.S.-bound exports, build capabilities by learning from developed nations, and combine foreign talent with local expertise. He also points to opportunities in growing trade within ASEAN, particularly with China.
Why does Amata say Thailand remains attractive to foreign investors?
The release cites Thailand's advanced infrastructure, strategic location, and resilient industrial sector. It also points to the country's road and rail connections as a logistical advantage. Amata says its network of sustainable industrial cities across the region gives investors a range of options, while many investors continue to view ASEAN as a stable production base.
What is an ad valorem tariff?
An ad valorem tariff is a customs duty calculated as a percentage of the value of imported goods. The amount owed therefore depends on the goods' assessed value, rather than being a fixed charge per item, weight, or quantity.
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