SEPANG, January 22, 2025 -- AirAsia continues to be the low-cost carrier (LCC) of choice, securing the Silver award at the prestigious Putra Brand Awards 2024 in the Transportation, Travel and Tourism category.
Photo Caption: Angelica Wong, Senior Brand Manager at AirAsia Brand Co., received the award at the recent Putra Brand Awards 2024 in the Transportation, Travel and Tourism category.
Questions around this news
What recognition did AirAsia receive at the 2024 Putra Brand Awards?
The company received a Silver distinction in the Transportation, Travel and Tourism field at the 2024 Putra Brand Awards. The announcement presents the recognition as reflecting its standing with consumers, based on research responses from people in Peninsular and East Malaysia.
How was the award outcome determined?
According to the announcement, the result drew on consumer research involving more than 20,000 individual participants and well over 50,000 responses. The research included people in Peninsular and East Malaysia, who identified favored brands across 24 types of products and services.
Who organizes the Putra Brand Awards, and what is their stated purpose?
The Association of Accredited Advertising Agents Malaysia, known as 4As, initiated the awards. The release says their purpose is to recognize Malaysian and international brands that have made an impact among people in Malaysia. It also describes the awards as a people’s choice recognition.
What does low-cost carrier mean?
A low-cost carrier is an airline that generally aims to offer lower base fares by streamlining services and managing operating costs. Depending on the airline, options such as checked baggage, seat selection, or meals may be offered for an additional charge instead of being included in every fare.
The recognition highlights its position as the people’s airline. The award was determined by a record number of participants in the research numbering over 20,000 unique respondents with well over 50,000 responses from Peninsular and East Malaysia. The survey identified Malaysians’ preferred brands across 24 product and service categories.
The Putra Brand Awards, also known as the People’s Choice Award is an initiative by the Association of Accredited Advertising Agents Malaysia (4As) aimed at recognising local and international brands that have had an impact on Malaysians.
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At a glance
- Company
- AirAsia
- Announcement
- Award
- Location
- Sepang
Key figures
- Unique respondents
- over 20,000
- Survey responses
- well over 50,000
- Product and service categories
- 24
People
- Angelica WongSenior Brand Manager at AirAsia Brand Co.
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