IWATA, April 18, 2024 -- Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that the company's motorcycles MT-09 and XMAX300 have won the "Red Dot Award: Product Design 2024," a prestigious international design award. These honors mark the 13th year in a row - every year since 2012- that a Yamaha Motor product has received a Red Dot Design Award.
The award-winning MT-09 is the fourth generation of road sport model, launched in 2013. The 2024 model is designed to allow riders to enjoy riding more freely than ever before, with a concentrated form that is integrated from the front mask to the fuel tank and tail. Every detail has been designed with technology and design that is close to the rider's senses, from the handlebar switches that support intuitive operation to the acoustic amplifier grille that conveys the sound of the intake air.
Since launching in 2006, the XMAX has established itself as Europe's leading city commuter for 18 years and now being developed as a global model. The award-winning 2023 model focuses on the relationship between man and machine, while enhancing the dynamism, convenience and comfort that are the hallmarks of the XMAX. The functional elements of the front fork and engine unit's power delivery, which are equivalent to those of a sports bike, are visualized in the tight silhouette, expressing an attractive sense of exuberance. In terms of convenience, the space efficiency under the seat has been thoroughly reviewed, with a seat shape that improves leg room and fit, still providing storage capacity for two full-face.
Questions around this news
Which Yamaha motorcycles received the 2024 Red Dot Award for Product Design?
The award-winning motorcycles are the MT-09 and XMAX300. The release says the recognition continues Yamaha Motor’s run of receiving a Red Dot Design Award every year since 2012, marking its 13th consecutive year. It identifies the MT-09 as a road sport model and the XMAX as a city commuter.
What does the Red Dot Award: Product Design recognize?
The Red Dot Award: Product Design is an international design competition that recognizes products for qualities such as form, function, usability and innovation. A jury evaluates entries against design criteria, with awards given across product categories. The award is distinct from a product safety certification or a guarantee of performance.
What design features of the MT-09 and XMAX300 did the release highlight?
For the MT-09, the release describes a unified shape extending from the front mask to the fuel tank and tail, plus handlebar switches intended for intuitive use and a grille that conveys intake-air sound. For the XMAX300, it notes a revised seat and under-seat layout intended to improve legroom, fit and storage.
What does it mean for a scooter to have storage for two full-face helmets?
A full-face helmet covers the wearer’s head and face, including the chin, with a protective shell and visor. Under-seat storage described as accommodating two such helmets refers to the available compartment space; the fit can depend on helmet shape and size, as well as how the items are positioned.
MT-09
XMAX300
[Design Award Website]
https://global.yamaha-motor.com/design_technology/design/awards/
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At a glance
- Company
- Yamaha Motor Co., Ltd.
- Ticker
- Tokyo: 7272
- Announcement
- Award
- Location
- Iwata
Key figures
- Consecutive years receiving a Red Dot Design Award
- 13th year in a row
- Year the award streak began
- 2012
- Award year
- 2024
Products and programs
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