Singapore, 22nd November -Subway Asia Pacific celebrates a quad of accolades at FLA including this year's inaugural Franchise Leader Award, setting a new benchmark for excellence in the franchise industry. In a sweeping victory, Subway Asia Pacific has been honoured with the following prestigious awards
Singapore, November 22, 2023 -- Subway Asia Pacific celebrates a quad of accolades at FLA including this year's inaugural Franchise Leader Award, setting a new benchmark for excellence in the franchise industry. In a sweeping victory, Subway Asia Pacific has been honored with the following prestigious awards:
1. Franchise Leader Award – Winner (David Leong, Subway)
2. Established Franchisor Award – Platinum
3. International Franchisor or the Year – Runner Up
4. Franchisor of the Year – 2nd Runner Up
These awards highlight Subway Asia Pacific’s unwavering commitment to innovation, growth, and franchise excellence in a highly competitive market.
David Leong on the Landmark Achievement: "A Multi-Year Transformation
David Leong, Development Director at Subway Asia Pacific, shared his thoughts on this momentous occasion: "Subway is on an exciting multi-year transformation journey to improve across all aspects of our business. Despite the challenges posed by the pandemic, we've realized significant milestones, such as substantial sales growth, expanded digital presence, and market penetration. The Asia Pacific region, continues to be a powerhouse for growth, fueled by its vast population and increasing prosperity."
Strategic Expansion and Operational Excellence: The Cornerstones of Success
In brief
Subway Asia Pacific says it received four honors at the inaugural Franchise Leadership Awards. The recognitions include the Franchise Leader Award for David Leong, an Established Franchisor Award at Platinum level, runner-up in the International Franchisor of the Year category, and second runner-up for Franchisor of the Year. Leong, the company’s development director, described a multi-year transformation that he said included sales growth and a larger digital presence. President Eric Foo pointed to partnerships formed in Greater China, Thailand, Indonesia and Malaysia, along with efforts to expand Drive-Thru outlets and support franchisee operations. The company says its plans include helping current franchisees grow their restaurant portfolios and seeking new partners in greenfield markets, while expanding its presence in Asia Pacific.
Key takeaways
- Subway Asia Pacific reports four honors at the inaugural Franchise Leadership Awards.
- David Leong received the Franchise Leader Award.
- The company cites partnerships in Greater China, Thailand, Indonesia and Malaysia.
- Plans include supporting existing franchisees and seeking partners in greenfield markets.
Underlining Subway Asia Pacific's strategic initiatives, Eric Foo, President of Subway Asia Pacific elaborates, "We continue to focus on expanding our brand and reinforcing our status as one of the world’s leading restaurant brands. In the past four years, we've formed pivotal partnerships in Greater China, Thailand, Indonesia, and Malaysia, and ensured optimal placement and format for our restaurants. Our introduction of non-traditional outlets like Drive-Thrus in key markets, coupled with our emphasis on operational excellence for our franchisees, ensures the highest quality experience for our guests. There's immense potential for growth in the APAC region, and we are eager to bring the unique Subway experience to an expanding guest base."
Journey"Strategic Expansion and Milestone Achievements
Subway is ridding itself of a development-first mindset and opting for an experience-oriented approach. That means focusing on operational excellence and ensuring locations are in the right image, location, and format to best meet guests’ needs.
"We continue to focus on strategic expansion and maintaining our position as one of the world’s largest quick service restaurants. We’re also ensuring that Subway restaurants are in the right location and right format. In addition, we’ve expanded our non-traditional fleet such as Drive-Thrus in several key markets. Just as important, we’re focused on supporting and training our franchisees on operational excellence so that they can provide the best possible experience to our guests. We have significant growth opportunities in the APAC region and we look forward to bringing a greater Subway experience to our guests" added Foo
Looking Forward: A Future of Growth and Innovation
Looking to the future, Subway Asia Pacific is committed to building on this legacy of success, by adopting a two-pronged strategy. Among the existing base, Subway will work on helping existing franchisees to expand from one to more restaurant portfolios.
At the same time, Subway will seek to engage with new partners in green field markets under new business formats. Whilst doing so, the focus will remain on expanding the brand’s presence while continuing to offer high-quality, eat fresh feel good, options to its guests.
About Subway Asia Pacific
Subway Asia Pacific, part of the global Subway brand, is renowned for its fresh and customizable sandwiches. With a strong presence in the Asian market, Subway continues to lead with its guest experience, menu innovation & brand growth.
Contact Info:
Name: Stanley Kan
Email: Send Email
Organization: Alto Global
Website: http://alto.sg
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Questions around this news
Which accolades did Subway Asia Pacific receive at the inaugural Franchise Leadership Awards?
The release reports four awards: David Leong received the Franchise Leader Award; Subway Asia Pacific earned Platinum in the Established Franchisor Award; it was runner-up for International Franchisor of the Year; and it placed second runner-up for Franchisor of the Year. The release describes these as recognition of the region’s franchise work.
What expansion plans did Subway Asia Pacific describe?
The release says the company plans to help existing franchisees grow from one restaurant to larger portfolios, while also seeking new partners in greenfield markets and exploring new business formats. It also describes a focus on selecting suitable restaurant locations and formats, expanding drive-thru outlets, and training and supporting franchisees in operational excellence.
What is a franchisor, and how is it different from a franchisee?
A franchisor owns or controls a business concept and grants others the right to operate using its brand and system, usually under agreed terms. A franchisee is the person or organization that operates the franchised business. The parties’ responsibilities, fees, and other conditions are set out in their franchise agreement.
What does “greenfield market” mean in a business expansion plan?
A greenfield market is a place where a company is entering or establishing operations without relying on an existing business or facility it has acquired. Expansion may involve finding partners, securing sites, and setting up local operations from the ground up. The term is used across industries, not only in franchising.
