November 15, 2023 -- During its record-breaking 2023 Singles ‘ Day Grand Promotion, JD.com unveiled new national pavilions representing Mongolia and Finland. These pavilions mark JD.com’s latest step in connecting consumers with high-quality, authentic products from these two culturally rich countries.
The Mongolian pavilion’s launch, held at the China International Import Expo (CIIE) in Shanghai on November 8th, was honored by the presence of Ms. Battsetseg Batmunkh, Mongolia’s Minister of Foreign Affairs. The Pavilion boasts a curated selection of nearly 60 Mongolian products, including limited edition vodka from the springs of Mount Bogda, the velvety Sengur White beer, nutritious sea buckthorn juice, luxurious 100% cashmere scarves, and more.
Speaking at CIIE, Tumenbayar Tsogtbaatar, Commercial Counsellor of the Mongolian Embassy to China, shared his excitement about the opportunity to bring Mongolian wild sea buckthorn and other grassland products to the Chinese market through JD.com. “By partnering with JD.com to launch the Mongolian national pavilion, we aim to provide consumers with a trustworthy and convenient online shopping experience for high-quality grassland products,” said Tumenbayar.
Questions around this news
What products are featured in JD.com’s Mongolian national pavilion?
The release says the pavilion features nearly 60 Mongolian products. Examples include vodka described as coming from springs near Mount Bogda, Sengur White beer, sea buckthorn juice, and cashmere scarves. It was launched at the China International Import Expo in Shanghai on November 8, 2023, with Mongolia’s foreign affairs minister in attendance.
What is the difference between the two Finland pavilions?
The release describes the Finland National Pavilion as serving general trade imports and the Finland Overseas Pavilion as focusing on cross-border trade. Both present Finnish goods, including food, skincare, and lifestyle products. The pavilions were inaugurated in Beijing on November 9, 2023, during events marking the 70th anniversary of the China-Finland trade agreement.
What does cross-border trade mean in online retail?
Cross-border trade is the sale of goods between buyers and sellers in different countries. In online retail, a purchase may involve international payment processing, customs procedures, and shipping across national borders. The specific arrangements vary by seller, product, and destination, including which party handles import requirements and delivery.
What does GMV mean in an e-commerce report?
Gross merchandise volume, or GMV, is a measure of the total value of goods sold or ordered through a marketplace during a stated period. It is not necessarily the same as the marketplace’s revenue: calculations may differ, for example, in how they treat cancellations, returns, taxes, or fees.
How large is JD.com’s national pavilion initiative?
According to the release, the initiative includes more than 110 pavilions, showcasing nearly ten thousand specialty products from nearly 60 countries. It also reports that JD Super’s national pavilions recorded 700% year-on-year growth in GMV during the first 10 minutes of the 2023 Singles’ Day Grand Promotion.
The Finland Pavilions were inaugurated on November 9th, as part of the celebration activities for the 70th anniversary of the China-Finland trade agreement. The event, held at the residence of the Ambassador of Finland in Beijing, was attended by the Finnish Minister of Agriculture and Forestry, Ms. Sari Essayah, and the Finnish Ambassador to China, Ms. Leena-Kaisa Mikkola. Reflecting the diversity of Finnish products, JD.com launched two distinct pavilions: the “Finland National Pavilion” for general trade imports and the “Finland Overseas Pavilion” focusing on cross-border trade. These pavilions offer a variety of Finnish food, skincare, and lifestyle products from renowned brands such as Valio, Fazer, Bonne, Kyrö, Salli, Lumene, and Kajo.
Marko Tiesmäki, Commercial Counselor of the Embassy of Finland in Beijing and the Country Director of Business Finland China. expressed his enthusiasm about the partnership with JD.com. ” I’m delighted to see that JD.com’s convenient, diverse, and reliable services are connecting more and more Chinese consumers with Finnish high-quality products and the rich culture we have,” said Tiesmäki.
JD.com’s National Pavilion initiative now boasts over 110 pavilions, featuring nearly ten thousand specialty products from nearly 60 countries. The Singles’ Day Grand Promotion saw JD Super’s national pavilions achieve a 700% year-on-year growth in Gross Merchandise Volume (GMV) within the first 10 minutes, highlighting the strong consumer interest in international products.
With these new additions, JD.com continues its commitment to enhancing global trade and cultural exchange by offering consumers a seamless avenue to explore and purchase a wide array of quality goods from various countries, all while enjoying the convenience of JD’s renowned logistical and customer service capabilities.
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At a glance
- Company
- JD.com
- Announcement
- Expansion
- Location
- China
Key figures
- Products in Mongolian pavilion
- nearly 60
- National pavilions in JD.com program
- over 110
- Countries represented
- nearly 60
- JD Super national pavilion GMV growth
- 700% year-on-year
- Period for reported GMV growth
- within the first 10 minutes
People
- Battsetseg BatmunkhMongolia’s Minister of Foreign Affairs
- Tumenbayar TsogtbaatarCommercial Counsellor of the Mongolian Embassy to China
- Sari EssayahFinnish Minister of Agriculture and Forestry
- Leena-Kaisa MikkolaFinnish Ambassador to China
- Marko TiesmäkiCommercial Counselor of the Embassy of Finland in Beijing and Country Director of Business Finland China
